5 Easy Steps to Get Started on LinkedIn
If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look. Read more
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The Business Owner's Social Media Tool Kit
A look at how entrepreneurs can boost their business using blogs, social networking sites, multimedia, and online review sites.
Recent Social Media Articles
New Rules for SEO Success in 2013
Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve. Read more
6 Email Marketing Myths
Everyone knows you shouldn't send the same email twice, right? Wrong. Read more
Seth Godin: Why Small Businesses Fail
The famous marketing expert explains how small businesses can hone their market efforts. Read more
Amazon Deletes Negative Reviews & Gets Away With It...But Can You?
Reviews and ratings can build you up--or take you down. Tips to harness them successfully. Read more
Use Facebook, LinkedIn, and Twitter to Find (and Vet) New Hires
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Easy Ways to Polish Your Online Reputation
Chances are, people are searching your name online. Will you like what they find? Read more
'We Had No Idea What the Numbers Would Look Like'
To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites. Watch video
Posting on Facebook? First Figure Out Why.
Too many companies waste their time on social media. Ten objectives you should consider before you Tweet or post an update. Read more
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Maisha Walker is an award-winning 12 year Internet industry veteran and the President of message medium a New York marketing firm that specializes in traditional and Internet marketing for entrepreneurs and growing businesses.
Inc.com blogger Maisha Walker lays out a 10-step guide to starting, writing, marketing and monetizing your company blog.
So you want to blog? Inc. has boiled down eight easy steps to help you build a useful blog that will boost your business.
10 Must Have Blog Techniques
Blog smarter, not harder. Maximize what your blog can do for you with these 10 simple yet important tools and techniques.
Twitter, like many marketing and social media tools, is basically a stage. How you present yourself on it depends on what talents you have and what you're trying to accomplish. When the curtain drops, which one of these 8 Twitter types will you be?
It's great when your company blog gets noticed -- but not so great when the acclaim makes it a spam magnet. By taking a few simple steps, companies can stop spam from clogging the comments section of their blog.
Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting efforts of your small business.
Many business owners are among the 100 million unique visitors flocking to Facebook to promote their companies and create customer communities. Here's four tips for advertising on social networks.
If you're using Twitter, Facebook, or LinkedIn for business, the last thing you want is to alienate potential customers before they even know you. So lay off the auto responder and follow these other tips.
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketing techniques.
Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.
Want to send coupons to customs' cell phones? These six services can help.
A look at using customer forums and review sites such as Yelp to generate sales, tips on responding to negative feedback, plus how and why to make it simple for customers to review you.
Got a bad review? First, take a deep breath. Now, read this article on how to handle online criticism -- on Yelp and elsewhere.
What can you do legitimately to obtain positive online reviews? Consider some approaches suggested by those who've been there.
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc.'s comprehensive social media cheat sheet for the time-strapped entrepreneur.
Your social life is no less immune to awkward moments because it's happening online. Companies—and their employees—discovered that the hard way in 2009.
There's a lot to consider when it comes to representing your brand on social media sites, including what guidelines you need (if any) to protect yourself.
It turns out that Twitter, the wildly popular microblogging service, can be used to turn a profit.