The Business Owner's Social Media Tool Kit

Inc.com blogger Maisha Walker lays out a 10-step guide to starting, writing, marketing and monetizing your company blog.

So you want to blog? Inc. has boiled down eight easy steps to help you build a useful blog that will boost your business.

 10 Must Have Blog Techniques 

Blog smarter, not harder. Maximize what your blog can do for you with these 10 simple yet important tools and techniques.

Twitter, like many marketing and social media tools, is basically a stage. How you present yourself on it depends on what talents you have and what you're trying to accomplish. When the curtain drops, which one of these 8 Twitter types will you be?

It's great when your company blog gets noticed -- but not so great when the acclaim makes it a spam magnet. By taking a few simple steps, companies can stop spam from clogging the comments section of their blog.

Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting efforts of your small business.

How to Advertise on Facebook

Many business owners are among the 100 million unique visitors flocking to Facebook to promote their companies and create customer communities. Here's four tips for advertising on social networks.

If you're using Twitter, Facebook, or LinkedIn for business, the last thing you want is to alienate potential customers before they even know you. So lay off the auto responder and follow these other tips.

Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketing techniques.

Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.

Want to send coupons to customs' cell phones? These six services can help.

A look at using customer forums and review sites such as Yelp to generate sales, tips on responding to negative feedback, plus how and why to make it simple for customers to review you.

Take a Deep Breath

Got a bad review? First, take a deep breath. Now, read this article on how to handle online criticism -- on Yelp and elsewhere.

What can you do legitimately to obtain positive online reviews? Consider some approaches suggested by those who've been there.