Best Travel Partnership: Westin and New Balance
BY Lou Dubois
Packing your workout gear in an already-jam-packed carry-on bag is an easy excuse to not work out while on a business trip. Well, it was. In a long-overdue partnership, Westin has teamed up with New Balance to provide footwear, apparel, and fitness programs to hotel guests beginning with 10 hotels, including Tokyo, Maui, Berlin, and the Boston Waterfront, in early 2011. Guests can borrow running shoes with disposable insoles for each use during their stay, as well as a variety of apparel. New Balance celebrity trainer Holly Perkins designed multiple workouts for guests in-room or in the gym. There are no more excuses for not hitting the gym next time you hit the road and stay at a Westin.
LOU DUBOIS is a Philadelphia-based Social Media Editor for NBC Universal's local news affiliate (WCAU-TV). He is an experienced writer, editor and marketer who has worked with and written about Fortune 500 companies and small businesses, focusing on social media, emerging technologies, small business success, entrepreneurship, sports business and corporate policy. Previously he worked for Social Media Today, Sports Illustrated, the Associated Press and SOBeFit Magazine, along with various newspapers. @lou_dubois