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QR Codes Connect with Customers

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Mobile service workers often find themselves using tablets and smartphones for their work. These tiny devices are great for their portability, but not so great when it comes to usability. Typing on tiny touchscreen keyboards can be challenging, especially if much of what’s being typed is repetitive in nature.

While Quick Response (QR) Codes have proven ineffective in the field of marketing, they can offer a handy shortcut for everyday tasks. By using QR codes, businesses can take away the need for typing and signing, making transactions with customers more efficient.

QR invoicing

Using today’s technology, mobile service workers can build invoice information into a QR Code. Customers can scan the QR Code using a mobile device and initiate payment, drastically reducing the time required to bill and pay workers. Those same QR Codes can also be included on the paper invoices businesses send to customers, making payment easier for customers.

Identification

QR Codes are also being added to worker badges in some locations for quick identification. Instead of using barcodes or sign-in procedures, mobile service workers can be easily checked by security when they check in at a location. When used with the right app, this method can also be used to verify a worker’s credentials and track the visit by adding the name, dates, and times, and other information to an electronic log.

Sharing information

If you need a way to quickly share information with your customers, a QR Code can provide an easy way. Keeping your QR Code handy on a business card can allow customers to easily scan it, sending them directly to your website for more information about your services. This is more likely to have applications for field staff who handle selling products or services to customers than those who perform the work once the sale has been made.

Creating a QR Code isn’t as complicated as it may seem. In just a few steps, a professional can have a code ready for use in print materials, websites, or other media. Before taking it live, be sure to test your code with a small group of loyal customers and colleagues to avoid any embarrassments in front of a new customer.

Last updated: Feb 14, 2014

RAMON RAY | Columnist

Editor and technology evangelist at Smallbiztechnology.com, which covers technology trends for small business. His latest book is the Amazon.com best-seller Facebook Guide to Small Business Marketing.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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