"We've got to do more than just make great beer," says James Watt, owner of Bend, Oregon-based Silver Moon Brewery. "It's about stepping outside of the box of traditional beer marketing and setting ourselves apart from the rest of the industry." Clearly, Silver Moon strives for a unique customer experience, and the Ram ProMaster is part of that. From a cargo bay that allows the brewer to carry as many as 16 kegs to an event to the door-handle taps that dispense its flavorful brews, the Ram ProMaster has helped Silver Moon carve out a unique niche.