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Actor Bringing Reading Rainbow to iPad

A classic educational television show makes a comeback in an app version.
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Reading Rainbow is offering audiences a new digital look.

The PBS educational program, which went off the air in 2009 due to a lack of funding, was the third longest-running program in the network's history. 

Now actor LeVar Burton, the show's longtime host, is helping revive the program in a different medium

Burton's new RRKidz company, which has global rights to the program, is producing a Reading Rainbow app for iPad and some Android devices.

The app is free, and includes a limited subscription, reports TechCrunch; users can get unlimited additional books--RRKidz has signed deals with several children's book publishers--with a monthly $9.99 subscription. (Company co-founder Mark Wolfe told TechCrunch that they opted for a subscription model so that parents wouldn't be put in a position of saying no to buying more books.)

Investors in the project include Raymonds Capital and the Ewing Marion Kauffman Foundation.

Last updated: Jun 20, 2012

CAITLIN BERENS | Staff Writer

Caitlin Berens writes about business innovation and entrepreneurs. Before Inc., she worked at Billboard, SELF, and Better Homes and Gardens. She attended Drake University, and lives in Brooklyn, New York.




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