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How to Target the Right Market
Fun and Function’s products for special-needs kids were a hit with parents. Was it time to target the larger schools market? Read more
Case Studies
Case Study: Firing the Best Friend
With business on the rocks, Susan Southerland was cutting back on everything. Could she really fire her best pal? Read more
How Timing Is Everything
These chocolatiers get a dream order they can't ignore—or can they? Read more
Searching for a Defense Strategy
When a competitor started posting negative comments about their company online, the founders of Nurse Next Door had to decide how to fight back. Read more
Recent Case Studies Articles
Website Smackdown: Mayo Clinic vs. Cleveland Clinic
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
Case Study: To Sue or Not to Sue
The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant? Read more
Case Study: Josh Levy and Ross Cohen of BeenVerified
After 11 months and $550,000, they had gotten nowhere. Could they really gamble what was left on a hunch? Read more
Case Study: Family Business Succession
An entrepreneur's son questions whether to follow in his father's footsteps. Read more
Getting the Best Medicine
Lisa Kornstein shrugged off her husband’s and her doctors’ advice that she slow down. She has since divorced and opened a fourth store. Read more
Two Pharmaceutical Companies Join Forces
Merging two struggling biotech firms from opposite sides of the globe solved a lot of financial problems—despite some logistical headaches. Read more
Focusing on What Works
How the founder of Dogswell got his business back on track by cutting costs and focusing on his new product: dog food Read more
Capterra Soldiers On
An online directory’s new strategy works—sort of. Read more
Case Study: Battling a Media (and Legal) Firestorm
Users were angry, the media hostile. Then the state attorneys started investigating. Read more
Case Study: How to Restart a Company
Could Robin Sauve's bid to relaunch a business backfire? Here's how she managed to finance her start-up through the early stages. Read more
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