Case Study: A Hot-Tub Maker Hits Hard Times
Bob Hallam of Dimension One Spas is struggling along with the rest of the hot tub industry. Can he come up with some new products to revive his company?
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Case Study: An Indie Record Store Fights for Survival
To save their indie record store chain, the owners of Millennium Music decided to completely change it.
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Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away?
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Case Study: Skinner Baking Builds a Brand
For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box?
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Case Study: When Your Bank Stops Lending
When Able Planet's bank pulled his $2.5 million line of credit, founder Kevin Semcken had to think fast.
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Update: AstroTurf's PR Nightmare
How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. Read story
Case Study: How to Reinvent a Failing Start-up
Flocabulary burned through $50,000—and had nearly nothing to show for it. Was it time to throw in the towel? Read story
Case Study: When a Guerrilla Marketing Campaign Backfires
Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?. Read story
Case Study: Gambling You Can Turn Around a Business
Micky McDonald ran Westbeach for 5 years. Then the company went bankrupt. Was it time to walk away--or buy it? Read story
Case Study Update: Back in the U.S.A.
In July 2004 , we told the story of Everdream, a desktop-management software company in Frem... Read story
Case Study: Choosing to Compete with a Former Partner
Was going head-to-head with the industry giant the best move? Read story
Case Study: Hooked On Expansion
Marc Shuman was determined to expand fast. Then a quarter of his franchisees started to struggle. Was shutting them down the best solution? Read story
Case Study: Was Outsourcing to India the Right Move?
With revenue flattening, David Galbenski needed a bold new plan. Read story
Case Study: A Quota on Profit
Lafayette 148 had high hopes for its new Chinese factory. Then it encountered an unforeseen problem: trade restrictions. Read story
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