Case Studies




Recent Case Studies Articles

Create Effective Case Studies 

Advice on how to get results from Jenny Fleiss, co-founder of Rent the Runway, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

The Key to Noodles & Company's Explosive Growth

The privately held chain now has more than 300 locations. But it didn't get there through the traditional franchise route.  Read more

Innovation Secrets From Apple, Priceline & Spotify

Find out why your customers come to you. And focus on making whatever that is faster and easier to get.  Read more

Til Death (or the Company) Do Us Part: Working with Your Spouse

Yes, you can work with your spouse -- and survive it.  Read more

Best Way to Achieve Greatness

Few aspiring entrepreneurs actually get a new venture off the ground. Even fewer go on to be great. Here's why--and how to buck the trend.  Read more

How to Build a Brilliant New Venture

Highly effective entrepreneurs like Zipcar founder Robin Chase tend to follow the same method. Here's a look at how it works.  Read more

Can This Start-up Shake Up the Art World?

Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art?  Read more

Squeeze More Juice Out of Your Business Model

Too much premium product, not enough demand? How one innovative winery came up with a profitable solution.  Read more

A Silicon Valley Tale of Humiliation and Revenge

He was fired from the company he helped create, YouSendIt. Then the cyberattacks started.  Read more

Fighting Fake FiveFingers

When Vibram had trouble meeting demand for its popular FiveFingers running shoes, the market became flooded with counterfeit, nearly identical, shoes. Here's...  Read more

Website Smackdown: Mayo Clinic vs. Cleveland Clinic

Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design?  Read more

Case Study: To Sue or Not to Sue

The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant?  Read more

Case Study: Josh Levy and Ross Cohen of BeenVerified

After 11 months and $550,000, they had gotten nowhere. Could they really gamble what was left on a hunch?  Read more

Case Study: Family Business Succession

An entrepreneur's son questions whether to follow in his father's footsteps.  Read more

Case Study: Targeting the Right Market

Fun and Function’s products for special-needs kids were a hit with parents. Was it time to target the larger schools market?  Read more