Website Smackdown: Mayo Clinic vs. Cleveland Clinic
Two of the country's most respected hospitals: Which one has mastered the art -- and science -- of great website design? Read more
Case Studies
Recent Case Studies Articles
Case Study: To Sue or Not to Sue
The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant? Read more
Case Study: Josh Levy and Ross Cohen of BeenVerified
After 11 months and $550,000, they had gotten nowhere. Could they really gamble what was left on a hunch? Read more
Case Study: Family Business Succession
An entrepreneur's son questions whether to follow in his father's footsteps. Read more
Case Study: Targeting the Right Market
Fun and Function’s products for special-needs kids were a hit with parents. Was it time to target the larger schools market? Read more
Case Study: Can Solar Power Pay?
A CEO has to weigh his ideals against financial reality Read more
Case Study: Firing the Best Friend
With business on the rocks, Susan Southerland was cutting back on everything. Could she really fire her best pal? Read more
Getting the Best Medicine
Lisa Kornstein shrugged off her husband’s and her doctors’ advice that she slow down. She has since divorced and opened a fourth store. Read more
Case Study: How Timing Is Everything
These chocolatiers get a dream order they can't ignore—or can they? Read more
Two Pharmaceutical Companies Join Forces
Merging two struggling biotech firms from opposite sides of the globe solved a lot of financial problems—despite some logistical headaches. Read more
Case Study: When a Competitor Attacks Your Company Online
When a competitor started posting negative comments about their company online, the founders of Nurse Next Door had to decide how to fight back. Read more
Focusing on What Works
How the founder of Dogswell got his business back on track by cutting costs and focusing on his new product: dog food Read more
Capterra Soldiers On
An online directory’s new strategy works—sort of. Read more
Case Study: Battling a Media (and Legal) Firestorm
Users were angry, the media hostile. Then the state attorneys started investigating. Read more
Case Study: How to Restart a Company
Could Robin Sauve's bid to relaunch a business backfire? Here's how she managed to finance her start-up through the early stages. Read more
Founders Ousted at Brewpub
A merger goes hopelessly wrong at Penn Brewery. Read more
A Smarter Way to Make Sausage
How Marc Cinque upgraded his sausage company, Premio Foods, to increase cash flow and reduce waste. Read more
Could a New Name Fix a Company?
Chris Russo launched a successful fantasy sports business. Would rebranding help the business to grow? Read more
Case Study: When Your Website Crashes Constantly
Could InsuranceAgents.com co-founders Seth Kravitz and Lev Barinskiy survive constant website downtime? Read more
Building a Bakery Brand
Jim Skinner of Skinner Baking talks about his family business's big bet. Read more
Why We Stay Rooted in Chicago
Shawn Smith's Shawnimals have spun from homemade toys to a Nintendo DS game and a partnership with Kidrobot. He could leave Chicago. Here's why he won't. Read more
Case Study: When a Married Couple Disagree
Tom Pastorius wanted to buy back his business, Penn Brewery. His wife Mary Beth was not so sure. Read more
Case Study: Attempting a Global Merger
The CEOs lived on different continents and barely knew each other. Could they make a deal work? Read more
With Major Clients, a Site's Sales Take Off
How a business that resells used and unsold CDs and DVDs signed up Blockbuster and Best Buy. Read more
Can Quark Turn the Corner?
CEO Ray Schiavone's bold new strategy Read more
How a New Product Fueled a Comeback
Education and test prep company Flocabulary is making the most of a hot new product. Read more
Hitting All the Right Notes
An audio-equipment entrepreneur learned the benefits of scaling back after his bank tightened credit. Read more
Coping With Fury at a Price Hike
When eMusic raised prices, customers grumbled and threatened to leave. Was it too late to go back? Read more
Case Study: Do You Need to Slow Down?
Lisa Disbrow's doctors urged her to slow down. Could the entrepreneur find a way to manage her illness and her business? Read more
A Second Chance for a Failed Brand
The once-hot eco-friendly clothing brand Nau is reborn as part of apparel retailer Horny Toad. Read more
Case Study: Lining Up Investors for a Turnaround
Dogswell's ambitious plans had flopped. Would its new investors give the company another chance? Read more
Update: AstroTurf's PR Nightmare
How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. Read more
Case Study: A Hot-Tub Maker Hits Hard Times
Bob Hallam of Dimension One Spas is struggling along with the rest of the hot tub industry. Can he come up with some new products to revive his company? Read more
Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away? Read more
Case Study: When Your Bank Stops Lending
When Able Planet's bank pulled his $2.5 million line of credit, founder Kevin Semcken had to think fast. Read more
