Case Study: Do You Need to Slow Down?
Lisa Disbrow's doctors urged her to slow down. Could the entrepreneur find a way to manage her illness and her business? Read more
Case Studies
Recent Case Studies Articles
A Second Chance for a Failed Brand
The once-hot eco-friendly clothing brand Nau is reborn as part of apparel retailer Horny Toad. Read more
Case Study: Lining Up Investors for a Turnaround
Dogswell's ambitious plans had flopped. Would its new investors give the company another chance? Read more
Update: AstroTurf's PR Nightmare
How the company that bought the AstroTurf name dealt with allegations that older fields contained worrisome levels of lead. Read more
Case Study: A Hot-Tub Maker Hits Hard Times
Bob Hallam of Dimension One Spas is struggling along with the rest of the hot tub industry. Can he come up with some new products to revive his company? Read more
Case Study: Finding the Right Price for a Hot Product
Luke Skurman's quirky college guides were a big hit. The problem was getting readers to pay. What if he gave the content away? Read more
Case Study: When Your Bank Stops Lending
When Able Planet's bank pulled his $2.5 million line of credit, founder Kevin Semcken had to think fast. Read more
Case Study: An Indie Record Store Fights for Survival
To save their indie record store chain, the owners of Millennium Music decided to completely change it. Read more
Case Study: How to Reinvent a Failing Start-up
Flocabulary burned through $50,000—and had nearly nothing to show for it. Was it time to throw in the towel? Read more
Case Study: Skinner Baking Builds a Brand
For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box? Read more
Case Study: When a Guerrilla Marketing Campaign Backfires
Sam Ewen sure got people talking. The police called his agency's marketing campaign "unconscionable." Was it time to get less edgy?. Read more
Case Study: Gambling You Can Turn Around a Business
Micky McDonald ran Westbeach for 5 years. Then the company went bankrupt. Was it time to walk away--or buy it? Read more
Case Study Update: Back in the U.S.A.
In July 2004 , we told the story of Everdream, a desktop-management software company in Frem... Read more
Case Study: Choosing to Compete with a Former Partner
Was going head-to-head with the industry giant the best move? Read more
Case Study: Hooked On Expansion
Marc Shuman was determined to expand fast. Then a quarter of his franchisees started to struggle. Was shutting them down the best solution? Read more
Case Study: Was Outsourcing to India the Right Move?
With revenue flattening, David Galbenski needed a bold new plan. Read more
Case Study: A Quota on Profit
Lafayette 148 had high hopes for its new Chinese factory. Then it encountered an unforeseen problem: trade restrictions. Read more
Case Study: Turning a Product Fad into a Business
The Problem: Dwain Gullion hit a chord with his magnetic yellow ribbons. But can he turn a patriotic fad into a real business? Read more
Case Study: Outsourcing Your Company's Help Desk
The Problem: Angry customers. Language issues. Phone static. Maybe outsourcing the help desk wasn't such a great idea after all. Read more
Case Study: Bringing an Innovative Product to Market
Biolife just may have invented a better bandage. The question is how to spread the word -- without breaking the bank. Read more
Losing McDonald's
Inventor Hettie Herzog scored a major coup when McDonald's came calling. Then the fast-food giant bailed out, leaving Herzog with tough decisions to make. Read more
