Founded in London in 2008, CrowdSurge--a startup that creates ticket pre-sales campaigns for musicians--first made a name for itself in the United States in 2010 when it helped Paul McCartney sell tickets in a fan-friendly way for his gig at Yankee Stadium.
The first tiny North American office CrowdSurge rented was in Midtown Manhattan. It not only didn't fit the whole growing team of employees, but also didn't fit the company's mellow, jam-band-loving groove. (Nate Lew, CrowdSurge's global head of strategic partnerships, estimates that his roughly 40 colleagues in New York have seen a collective total of 300 Phish concerts.)
The company started its search for a new office midway through last year. Here's what happened from there (scroll down or click through for images).