After scoping out a few offices in Manhattan, the CrowdSurge team turned to Brooklyn. When prices in Williamsburg, to the north, seemed too steep, they turned to the Dumbo neighborhood (an acronym for "down under the Manhattan Bridge overpass"), right on the water, with clear views of Lower Manhattan.

Founded in London in 2008, CrowdSurge--a startup that creates ticket pre-sales campaigns for musicians--first made a name for itself in the United States in 2010 when it helped Paul McCartney sell tickets in a fan-friendly way for his gig at Yankee Stadium.

The first tiny North American office CrowdSurge rented was in Midtown Manhattan. It not only didn't fit the whole growing team of employees, but also didn't fit the company's mellow, jam-band-loving groove. (Nate Lew, CrowdSurge's global head of strategic partnerships, estimates that his roughly 40 colleagues in New York have seen a collective total of 300 Phish concerts.)

The company started its search for a new office midway through last year. Here's what happened from there (scroll down or click through for images).

They found an airy, 4,500-square-foot loft office in 45 Main Street, in Dumbo. It's a former warehouse that today houses many creative agencies, including Big Spaceship and Huge. It's just a block from the sprawling waterfront of Brooklyn Bridge Park. The company moved in October, 2013.