Cold Calling




Recent Cold Calling Articles

Lessons From a Time Square Street Peddler

A street hawker may seem like an unlikely teacher, but you can use their simple techniques to increase the power of your sales force.  Read more

8 Easy Tweaks to Win More Customers

Spend a few minutes a day on these simple activities and you can double or triple your win rate.  Read more

Cold-Calling Fail: 6 Cheesy Phrases to Avoid

Most cold-calling scripts include dated lines that can scare off potential customers. There are better ways to make the same points.  Read more

Cold-Calling Trick: 16 Ways to Start a Conversation

The most effective way to open a conversation is to connect your call to one of these "trigger events." Here's how.  Read more

10 Dumb Sales Tactics to Avoid

These big mistakes seem to be shockingly common. Make sure you're not guilty of any of them.  Read more

How to Sell Against a Competitor

You never want to badmouth your rivals. But there are other ways to highlight your strengths.  Read more

How to Ask for an Initial Meeting

The way you ask for the appointment could determine whether you'll make a sale. Be sure you get it right.  Read more

Make a Cold Call That Works: 4 Steps to Prepare

Cold calling is hard enough when you're calling "out of the blue." Here's how to lay the groundwork in advance.  Read more

5 Tips for Better Sales Presentations

You need to persuade customers that you're the right supplier and that this is the right time to buy. Here's how to nail it.  Read more

4 Mental Tricks to Conquer Fear

You can't be successful if you're ruled by fear. Here's how I reprogrammed my brain to be more courageous.  Read more