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Get Real

Jason Fried

Jason Fried is co-founder of 37signals, a Chicago-based software firm, and co-author of the book Rework, which was published in 2010. He also writes Inc.'s Get Real column.


Recent Get Real Articles

Marketing Without Marketing

Rather than spending money to snag new customers, lavish some love on your current ones.  Read more


Is Your Door Really Always Open?

Maybe it is. But I'd wager that your employees aren't exactly lining up to get in.  Read more


The Remarkable Value Behind Sacrificing Sales for Customer Connections

Get out of the office and start pitching clients face to face. You'll be surprised at the things you'll learn.  Read more


Do You Really Know Your Customers?

I don't know mine. But now I'm determined to get up close and personal.  Read more


Letting Go: The Best (and Hardest) Thing You'll Ever Do

Few entrepreneurs like to delegate. But give it a try--you may be surprised at what you learn.  Read more


The Importance of Quick and Dirty

A business needs to be able to move at two speeds: fast and slow. So what happens when you've lost your get-up-and-go?  Read more


Why More Is Not Always Better

More is not necessarily better--even when you're talking about profits. Inc.'s Jason Fried explains.  Read more


When Good Ideas Bear Fruit

How is a business like an apple tree? Sharpen your pruning shears and find out.  Read more


Lessons in Learning How to Program

Here's one way to be a better communicator: Start treating people more like computers.  Read more


Start-up Investing: Head Versus Heart

Over the years, we've had lots of chances to invest in other businesses. But it never felt right. Until now.  Read more


Jason Fried on Walking Away From a Product

In 2009, 37signals launched Sortfolio. Co-founder Jason Fried says it earns the company $200,000 a year. Now, it plans to retire it. Is that nuts?  Read more


Big Customers? Who Needs 'Em!

Some companies spend all their time chasing huge accounts. But big customers make me nervous. Here's why.  Read more


How to Avoid the Upgrade Backlash

Sure, you can upgrade your product, but can you make your current customers actually like it? Turns out, it's a bit trickier than we thought.  Read more


Is Your Product Ready for Its Close-up?

How do you know when to stop the tweaking and release a product? The short answer: You don't.  Read more


Out of Sight, Top of Mind

How to keep a business on track when its top performers are scattered across the map.  Read more


Starting Over

Sometimes, the best way to improve something is to begin again from scratch. Even if it's your top-selling product.  Read more


This Holiday Season, Rethink the Cash Bonus

Every end-of-year gesture says something different. Last year, I chose to give a gift that honors the craft of tool building.  Read more


Telling Your Company's Story in Video

We just hired a full-time filmmaker to document our every move. Perhaps you should too.  Read more


Want to Know What Your Employees Really Think?

Consider staging a Comedy Central-style celebrity roast of your top-selling product.  Read more


How to Get Creative: Stop Trying

Creativity can come out of nowhere. The trick is to sense it—and ride it to the end.  Read more


Don't Exaggerate Your Size

Nearly every entrepreneur exaggerates his or her company's size to impress clients. Jason Fried says such behavior is silly—and unnecessary.  Read more


How to Hire an Assistant

For the first time in 11 years, I needed an assistant. But was I really ready to let go?  Read more


Why I Run a Flat Company

I've always kept hierarchy to a minimum. Then an employee said, "Promote me," and I was forced to reevaluate my organizational structure.  Read more


How to Turn Disaster Into Gold

When one of our products malfunctioned, thousands of stranded customers erupted in fury. Yet we came out of the crisis more credible than ever. Here’s what...  Read more


How to Kill a Bad Idea

Jason Fried tells us why no is the most important word an entrepreneur can learn.  Read more


Go Ahead, Raise Your Business's Prices

Sure, some customers will complain, and others might take their business elsewhere. But there’s a good chance you don’t want those kinds of customers, an...  Read more


The Truth About Real Estate

Our new office cost a fortune, but I still think it is the best investment we’ve ever made.  Read more


Managing Conflict

At a fast-growing company, arguing is inevitable. But it needn't be harmful.  Read more


Never Read Another Resume

37signals co-founder Jason Fried shares his tips for hiring great employees.  Read more


Why Is Business Writing So Awful?

Nearly every company relies on the written word to woo customers. So why is most business writing so numbingly banal?  Read more


Driven to Distraction

Are your business problems making you insane? In his debut column, 37signals co-founder Jason Fried argues that one of the keys to success is to let your laz...  Read more



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