How I Did It

How to Handle Crazy Demand

Robert Croak, creator of Silly Bandz, remembers life at the center of a craze.

Breaking Through Stereotypes

Bethenny Frankel has 120 million reasons to feel vindicated.

How to Stay at No. 1

Niklas Hed is a little intimidated by his own success.

What to Do When You're Fired From the Company You Started

Jeffrey Hollender, co-founder of Seventh Generation, says he wasn’t just cut loose; he was set free.

Learning to Communicate With Employees

Cal McAllister’s staff was unhappy and confused, and he had to take responsibility.

Coping With a Natural Disaster

Corey Russ’s business was nearly destroyed by a tornado--but that didn’t mean he couldn’t help his neighbors.

Surviving a Really Bad Year

Everything that could go wrong for Greg Nemeth did. He and his company survived.

Confessions of a Former Entrepreneur

Sam Yagan sold OkCupid to Match.com for a ton of money. Why is he feeling so antsy?

How One Company Got Very Hot, Very Briefly

Andrey Ternovskiy founded Chatroulette from his bedroom in Moscow. It became infamous; he became suspicious.

Buying Back the Company

Being owned by eBay was making StumbleUpon sleepy, Garrett Camp concluded. He knew how to fix that.  

Dealing With an IPO Nightmare

Dale Ball took his company public, lost control of it, then was shown the door. He talks about his lessons learned.

Staying Dedicated to His Mission

How Demetrius Walker’s apparel company became a record label.

14 Tales of Unexpected Success

Fourteen company builders talk about their successes, their failures, and the lessons they learned along the way.

How I Did It: Raymond Damadian

He invented the MRI device—then came the hard part.

How I Did It: Remo Belli

Remo Belli shares how he went from playing the drums to selling them to musicians (and nonmusicians).

How I Did It: Eileen Gittins, Founder of Blurb

In spite of digital platforms, Blurb has found success letting customers design and publish professional-quality books.

How I Did It: Eileen Fisher

Fashion’s un-diva never forgets what her customers want: simple, timeless styles.

How I Did It: John Vechey, Founder of PopCap

How a small company is capturing a big audience in the casual gaming market.

How I Did It: Leslie Blodgett of Bare Escentuals

A cosmetics queen and her loyal fans

How I Did It: Bob Moore, Bob's Red Mill

Bob Moore was a middle-aged retiree when he launched his second career. He nurtured it into a $70 million business -- and then gave it away to his employees.