How I Did It

Personal and sometimes emotional entrepreneur stories.

What's Your Exit Strategy?

Four-time entrepreneur Joe Apprendi talks about exiting three companies and how his latest--Collective, a New York online advertising firm--could be his home run, an IPO.

Reinvigorate a Failing Business

Turnaround specialist Howard Tullman talks about how to bring about change--and avoid needing it in the first place. Plus, why you need employees who don't bathe.

Lessons Learned: Making a Market in Foreign Exchange

Kevin Millien, COO of Boston Technologies, talks about how he co-founded a software company that connects two participants to do online foreign exchange trading.

How I Did It: Rachel Ashwell, Shabby Chic

Rachel Ashwell was a single mother when she opened her first Shabby Chic boutique in Santa Monica, California. Then the financial crisis hit.

Lessons Learned: Become a Serial Entrepreneur

Dan Ushman and Zak Boca co-founded SingleHop, which manages web servers dedicated to particular clients, after selling MidPhase, another web hosting company they co-founded.

Lessons Learned: A Veteran Owner's Battle Plan

Frank Campanaro, CEO of Trillacorpe Construction, steered his company through a 15-month investigation that almost put it out of business.

Lessons Learned: Selling Health

Shazi Visram, founder and CEO of HappyBaby, created a health conscious baby food brand to make a positive difference in the lives of children and parents.

Lessons Learned: Making Charity Sexy

charity:water founder and CEO Scott Harrison tells the story of how he went from being a nightclub promoter to building one of the fastest growing charities ever.

Lessons Learned: Partnership Pays Off

Michael Palatnek and David Stutz Co-Founders of C2C Outdoor have found success through the combination of their unique skill sets.

How I Did It: Hartley Peavey of Peavey Electronics

Hartley Peavey couldn't cut it as a guitarist, so he did the next best thing: He built Peavey Electronics, maker of rock 'n' roll's best-loved amplifiers.

Lessons Learned: Learning to Lead

OrangeSoda founder and CEO Jay Bean discusses the responsibilities of being a CEO and creating a workplace that combines productivity and fun.

Lessons Learned: Pushing Through Pressure

Tekscape founder and owner David Smith uses his experience as an engineer and his belief in his business to manage pressure and his employees.

Lessons Learned: Conquering Scaling

Birchbox co-founders Hayley Barna and Katia Beauchamp share how they manage scaling their quickly growing beauty discovery service.

Lessons Learned: Making Tough Choices

Gene Gray, president of Innovative IDM talks about the challenging decision he made to survive the recession and the need for balance between work and home.

Lessons Learned: Leading the Runway

Rent The Runway co-founders Jennifer Hyman and Jennifer Fleiss make as many mistakes as possible as quickly as possible--and then analyze them to figure out how they can improve over time.

Lessons Learned: Seeing What Sticks

Someecards co-founder and CEO Duncan Mitchell talks about how he and his team decide which of 20 ideas are worth trying.

How I Did It: Lessons Learned: When Things Go Viral

BuzzFeed founder and CEO Jonah Peretti talks about how an e-mail exchange with Nike led to his idea for promoting social content across the Web.

How I Did It; Lessons Learned: Jack Cohen-Martin, DynamicVideo

DynamicVideo founder and COO Jack Cohen-Martin discusses how he evolved his core customer base during the recession.

What It’s Like…to Wait Out an Interminable Non-compete

After founder Bob Diener sold to IAC in 2003, he went to kite-surf camp in Costa Rica. And when his five-year non-compete was up he launched

How I Did It: Sandra Green, n-Link Corporation

n-Link Corporation founder Sandra Green discusses how creating an employee stock ownership plan gave her employees more incentive to stay at their current jobs.

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