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How I Did It

Personal and sometimes emotional entrepreneur stories.

Ben Lerer: My Make or Break Decision

Thrillist co-founder Ben Lerer took a big risk by buying a company in a completely different industry.

Gordon Segal: My One-Page Business Book

Crate and Barrel founder Gordon Segal boils down his successful approach to retail.

Michael Dell: How I Became an Entrepreneur Again

Twenty-five years after Dell went public, Michael Dell took it private in 2013. Now, he aims to transform the business.

What Went Wrong After DailyCandy's $125 Million Sale

When Dany Levy sold her email newsletter DailyCandy to Comcast for $125 million, she thought she was fortifying the future of the company. This is what happened next.

How Jake Bronstein Got the Nerve to Start Flint and Tinder

Jake Bronstein, the founder of Flint and Tinder U.S.-made apparel, had nothing to lose by testing a product on Kickstarter. The response he got was overwhelming.

How Jason Fried Decided to Focus His Company on One Product

Jason Fried talks about why he got his whole team to work entirely on his flagship product, Basecamp, even if it meant abandoning some other great ideas.

The Entrepreneur Disrupting Wall Street

The story of how Brad Katsuyama--a former RBC trader featured in Michael Lewis' book Flash Boys--started his own stock exchange.

How Scott Borchetta Discovered Taylor Swift

Scott Borchetta, the founder of Big Machine Label Group, tells how he signed on Taylor Swift and launched his own country music record company.

KIND Founder Daniel Lubetzky: 'The Moment Things Just Took Off'

Sales at KIND Healthy Snacks were slow for many years. Founder Daniel Lubetzky explains what got customers to finally start buying.

How I Did It: Joe Satriani

After finding inspiration in a dumpster, Joe Satriani went from unlikely entrepreneur to guitar hero.

How I Fled Communism and Built a Super Successful Company

David Tran, founder of Huy Fong Foods, left Vietnam for Los Angeles in 1980 and built what is now a $60 million company.

Brandi Temple: 'In a Matter of 30 Seconds, I Had Sold Out'

Brandi Temple, founder of the Lolly Wolly Doodle children's clothing line, does more sales on Facebook than any other brand. Here she tells the story of her first day selling on the site.

Matt Mullenweg: 'I Thought When Automattic Got That Big, It Would No Longer Be a Place I Wanted to Work'

Automattic founder Matt Mullenweg was always reluctant to grow his staff, even as more and more people were using his software. Here's what changed his mind.

Martin Keen: 'I Had This Burning Desire to Do Something Else'

In 2010, Martin Keen left Keen Footwear to start a new business in ergonomic desk design. Here's why.

Eileen Fisher: 'Thinking About Death Made Me Think About What Really Mattered'

The 63-year-old fashion entrepreneur talks about how she decided to transfer ownership of her eponymous company to her employees, rather than go public or sell to a larger company.

How a Google-Backed Startup Ran Out of Money a Year After Its 'Shark Tank' Pitch

When he appeared on ABC's 'Shark Tank,' Aviv Grill got a ton of publicity for his Miso Media guitar learning app. Here's what went wrong after that.

The King of Snowboards

How Jake Burton Carpenter created an industry--and an Olympic sport.

Then People Told Us, 'I've Fallen in Love Because of Your Site'

HowAboutWe co-founder Aaron Schildkrout talks about all that went wrong when the dating site launched--and then what turned it around.

Cynthia Rowley: 'Somebody Tells Me 'No,' Then I'm Definitely Going to Do It'

After years carefully building her fashion brand, Cynthia Rowley made a decision that would make or break her business.

How to Tell Your Company's Story

A well-honed founding story can help you connect with investors, employees, and consumers -- and, with any luck, keep them listening.

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