With his very first documentary, in 1965, Steve Sabol of NFL Films became the designated mythmaker of pro football. Now the company is a $50 million family operation embedded within a multibillion-dollar business.
Midgets? Nuns who give massages? Disco Demolition Night? Free vasectomies on Father's Day? If there's one thing Mike Veeck learned from his father and from building a profitable empire of minor league baseball teams, it's this: Fun is good.