How I Did It

How I Did It: Gregg Buchbinder

And sometimes your market finds you.

How I Did It: Amber Chand

Fleeing Uganda, Amber Chand came to the U.S. and built Eziba, a company that provides a creative and business outpost for artisans in war-torn nations.

How I Did It: Gloria Pink

Gloria Pink, of the famous Pink's, gives reasons Angelenos of all stations will wait an hour for a hot dog.

How I Did It: Jeff Goodby

To save his ad agency, Jeff Goodby sold to a holding company. Fortunately, he also managed not to sell out.

How I Did It: John Zogby

John Zogby backed into his career as a pollster, and for a time had to cede the national spotlight to bigger names. Now he has his sights on becoming the Gallup of his generation.

How I Did It: Michael Powell

Rather than open a used-book store, Michael Powell decided to start a business selling used books. That entrepreneurial point of view launched him on a path that ended in Portland, Oreg., with an enormous flagship store that's become a city landmark and tourist destination. And he still sells used books.

How I Did It: Howard Rubenstein

Howard Rubenstein is PR's top dog, a man who represents the corporate and the celebrated, a neat combination of blue chips and black eyes.

How I Did It: Dany Levy

Marrying the immediacy of the Internet to the ephemera of what's hot created one sweet, and profitable, company.

How I Did It: Roxanne Quimby

Building a company has been a lesson in balancing ambition and compromise for the co-founder of Burt's Bees.

How I Did It: Kevin Plank

For the founder of apparel-maker Under Armour, entrepreneurship is 99% perspiration and 1% polyester.

How I Did It: Luring the Hip to Arkansas

Enticing urban ad types to Arkansas has much to do with Wal-Mart and something to do with cool.

How I Did It: When Civil Rights Came to My Box Office

A Memphis businessman recalls how his chain of movie theaters prepared for integration in the Jim Crow-era South.

How I Did It: One Woman, 1,000 Freelancers

Nobody manages contractors better than Denise Russell, who works with some 1,000 freelancers.