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How I Did It

Personal and sometimes emotional entrepreneur stories.

How I Did It: Kevin Plank of Under Armour (2003 Column)

For the founder of apparel-maker Under Armour, entrepreneurship is 99% perspiration and 1% polyester.

How I Did It: Luring the Hip to Arkansas

Enticing urban ad types to Arkansas has much to do with Wal-Mart and something to do with cool.

How I Did It: When Civil Rights Came to My Box Office

A Memphis businessman recalls how his chain of movie theaters prepared for integration in the Jim Crow-era South.

How I Did It: One Woman, 1,000 Freelancers

Nobody manages contractors better than Denise Russell, who works with some 1,000 freelancers.


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