How I Did It

Personal and sometimes emotional entrepreneur stories.

KIND Founder Daniel Lubetzky: 'The Moment Things Just Took Off'

Sales at KIND Healthy Snacks were slow for many years. Founder Daniel Lubetzky explains what got customers to finally start buying.

How I Did It: Joe Satriani

After finding inspiration in a dumpster, Joe Satriani went from unlikely entrepreneur to guitar hero.

How I Fled Communism and Built a Super Successful Company

David Tran, founder of Huy Fong Foods, left Vietnam for Los Angeles in 1980 and built what is now a $60 million company.

Brandi Temple: 'In a Matter of 30 Seconds, I Had Sold Out'

Brandi Temple, founder of the Lolly Wolly Doodle children's clothing line, does more sales on Facebook than any other brand. Here she tells the story of her first day selling on the site.

Matt Mullenweg: 'I Thought When Automattic Got That Big, It Would No Longer Be a Place I Wanted to Work'

Automattic founder Matt Mullenweg was always reluctant to grow his staff, even as more and more people were using his software. Here's what changed his mind.

Martin Keen: 'I Had This Burning Desire to Do Something Else'

In 2010, Martin Keen left Keen Footwear to start a new business in ergonomic desk design. Here's why.

Eileen Fisher: 'Thinking About Death Made Me Think About What Really Mattered'

The 63-year-old fashion entrepreneur talks about how she decided to transfer ownership of her eponymous company to her employees, rather than go public or sell to a larger company.

How a Google-Backed Startup Ran Out of Money a Year After Its 'Shark Tank' Pitch

When he appeared on ABC's 'Shark Tank,' Aviv Grill got a ton of publicity for his Miso Media guitar learning app. Here's what went wrong after that.

The King of Snowboards

How Jake Burton Carpenter created an industry--and an Olympic sport.

Then People Told Us, 'I've Fallen in Love Because of Your Site'

HowAboutWe co-founder Aaron Schildkrout talks about all that went wrong when the dating site launched--and then what turned it around.

Cynthia Rowley: 'Somebody Tells Me 'No,' Then I'm Definitely Going to Do It'

After years carefully building her fashion brand, Cynthia Rowley made a decision that would make or break her business.

How to Tell Your Company's Story

A well-honed founding story can help you connect with investors, employees, and consumers -- and, with any luck, keep them listening.

The Klout Mystique: Staying True to Vision

How Joe Fernandez built a brand.

Asana Makes Teamwork Actually Work

Asana's founders on how to build better teams.

The "Aha" Moment That Launched Spanx

Why keeping your idea to yourself at first, might be the best way to go.

Meet the Man Behind Five Guys

Jerry Murrell, the founder of Five Guys says it has to be about quality of food.

The Genius of Flipboard

Vision + Flexibility = Success.

How Pierre Omidyar Turned An Idealistic Notion Into Billions Of Dollars

"Inspiration is much more effective than delegation," says the eBay founder

Jennifer Hyman: 'It Was One of the First Days I Felt Like I Was a Good Leader'

The Rent the Runway co-founder explains how difficult it was to hire and retain engineers, until she changed her approach.

How I Did It: Sammy Hagar

The former Van Halen frontman is actually quite the entrepreneur, with a business empire based on his passions: the beach, booze, and bikes.

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