Subscribe to Inc. magazine

How I Did It

Personal and sometimes emotional entrepreneur stories.

The King of Snowboards

How Jake Burton Carpenter created an industry--and an Olympic sport.

Then People Told Us, 'I've Fallen in Love Because of Your Site'

HowAboutWe co-founder Aaron Schildkrout talks about all that went wrong when the dating site launched--and then what turned it around.

Cynthia Rowley: 'Somebody Tells Me 'No,' Then I'm Definitely Going to Do It'

After years carefully building her fashion brand, Cynthia Rowley made a decision that would make or break her business.

How to Tell Your Company's Story

A well-honed founding story can help you connect with investors, employees, and consumers -- and, with any luck, keep them listening.

The Klout Mystique: Staying True to Vision

How Joe Fernandez built a brand.

Asana Makes Teamwork Actually Work

Asana's founders on how to build better teams.

The "Aha" Moment That Launched Spanx

Why keeping your idea to yourself at first, might be the best way to go.

Meet the Man Behind Five Guys

Jerry Murrell, the founder of Five Guys says it has to be about quality of food.

The Genius of Flipboard

Vision + Flexibility = Success.

How Pierre Omidyar Turned An Idealistic Notion Into Billions Of Dollars

"Inspiration is much more effective than delegation," says the eBay founder

Jennifer Hyman: 'It Was One of the First Days I Felt Like I Was a Good Leader'

The Rent the Runway co-founder explains how difficult it was to hire and retain engineers, until she changed her approach.

How I Did It: Sammy Hagar

The former Van Halen frontman is actually quite the entrepreneur, with a business empire based on his passions: the beach, booze, and bikes.

1-800-Flowers CEO Jim McCann: 'You Can't Control the Economy Around You'

The 1-800-Flowers founder explains what he did when sales suddenly plunged during the financial crisis.

Pandora's Tim Westergren: 'Simply Put, Our Listeners Saved the Company'

Tim Westergren tells how loyal Pandora customers became a spontaneous grassroots lobbying force in 2007, when a federal panel doubled the royalty rates the company had to pay music labels.

The Unexpected Meeting With Esther Dyson That Saved Flickr

Caterina Fake tells the story of how, when Flickr was out of money in 2004, she landed a seat at Esther Dyson's influential PC Forum, raised funding, and met Yahoo's Jerry Yang.

How We Keep Instagram 'Instagram-y'

Founders Kevin Systrom and Mike Krieger talk about keeping their identity after being bought by Facebook for $1 billion.

How We Became an International Incident

Remember that Dennis Rodman/North Korea incident? Shane Smith, founder of Vice Media, owns the company that sent him overseas.

How I Met Richard Branson and Didn't Die

Alexa von Tobel, CEO of LearnVest, is a huge fan of Richard Branson. So here's what happened when she met him for the first time.

Andrew Berlin: How I Saved the Silver Hawks

Andrew Berlin, CEO of Berlin Packaging, bought the Single-A baseball team a few years back. Here's how he turned around the organization.

How I Took SXSW to a Whole New Place

Roland Swenson talks about scaling this signature event.

Register on today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments

Or sign up using: