How I Did It

Personal and sometimes emotional entrepreneur stories.

1-800-Flowers CEO Jim McCann: 'You Can't Control the Economy Around You'

The 1-800-Flowers founder explains what he did when sales suddenly plunged during the financial crisis.

Pandora's Tim Westergren: 'Simply Put, Our Listeners Saved the Company'

Tim Westergren tells how loyal Pandora customers became a spontaneous grassroots lobbying force in 2007, when a federal panel doubled the royalty rates the company had to pay music labels.

The Unexpected Meeting With Esther Dyson That Saved Flickr

Caterina Fake tells the story of how, when Flickr was out of money in 2004, she landed a seat at Esther Dyson's influential PC Forum, raised funding, and met Yahoo's Jerry Yang.

How We Keep Instagram 'Instagram-y'

Founders Kevin Systrom and Mike Krieger talk about keeping their identity after being bought by Facebook for $1 billion.

How We Became an International Incident

Remember that Dennis Rodman/North Korea incident? Shane Smith, founder of Vice Media, owns the company that sent him overseas.

How I Met Richard Branson and Didn't Die

Alexa von Tobel, CEO of LearnVest, is a huge fan of Richard Branson. So here's what happened when she met him for the first time.

Andrew Berlin: How I Saved the Silver Hawks

Andrew Berlin, CEO of Berlin Packaging, bought the Single-A baseball team a few years back. Here's how he turned around the organization.

How I Took SXSW to a Whole New Place

Roland Swenson talks about scaling this signature event.

How I Live With Myself After Firing a Third of My Employees

Ben Huh, founder of Cheezburger, talks about the most difficult week he's ever experienced.

Naomi Whittel: How I Nailed My Debut on QVC

The founder of Reserveage Organics reveals how she aced this crucial moment in her company's life.

How We Triumphed Over Boston's Worst Day Ever

The Boston marathon bombings deeply affected Life Is Good founder Bert Jacobs and his t-shirt company. Here's how they stepped up and are moving on.

How We Hit $912 Million in Sales

Jack Dangermond, co-founder of mapping software maker Esri, talks about how his company maintains steady, stellar growth.

The Sandwich That Ate the World

The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.

How Behance Founder Scott Belsky Learned to Relinquish Control

Scott Belsky talks his biggest challenges building design site Behance: admitting that other people sometimes know a lot more than he does.

'I Had to Check My Ego at the Door'

Chinedu Echeruo talks about stepping down as HopStop CEO in 2009, four years after he founded the city transit directions app.

Eli Broad: A Most Unreasonable Man

The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not complacency.

'We Had No Idea What the Numbers Would Look Like'

To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites.

Foursquare's Dennis Crowley: 'Our First Instinct Was That We Broke Something'

The Foursquare co-founder describes how he adjusted the app in response to the way people used it (differently than he expected).

Mashable's Pete Cashmore: 'I Obsessively Looked at the Numbers'

Pete Cashmore founded Mashable in 2005, when he was 19 and lived in Scotland with his parents. Today, the social media news site is read by millions of people each month.

Buddy Media's Michael Lazerow: 'You Don't Want to Be Too Early'

Long before Michael Lazerow sold Buddy Media, his social marketing firm, to for $745 million, it took him many months to even get a client to try it.

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