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How I Did It

Personal and sometimes emotional entrepreneur stories.

How I Met Richard Branson and Didn't Die

Alexa von Tobel, CEO of LearnVest, is a huge fan of Richard Branson. So here's what happened when she met him for the first time.

Andrew Berlin: How I Saved the Silver Hawks

Andrew Berlin, CEO of Berlin Packaging, bought the Single-A baseball team a few years back. Here's how he turned around the organization.

How I Took SXSW to a Whole New Place

Roland Swenson talks about scaling this signature event.

How I Live With Myself After Firing a Third of My Employees

Ben Huh, founder of Cheezburger, talks about the most difficult week he's ever experienced.

Naomi Whittel: How I Nailed My Debut on QVC

The founder of Reserveage Organics reveals how she aced this crucial moment in her company's life.

How We Triumphed Over Boston's Worst Day Ever

The Boston marathon bombings deeply affected Life Is Good founder Bert Jacobs and his t-shirt company. Here's how they stepped up and are moving on.

How We Hit $912 Million in Sales

Jack Dangermond, co-founder of mapping software maker Esri, talks about how his company maintains steady, stellar growth.

The Sandwich That Ate the World

The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.

How Behance Founder Scott Belsky Learned to Relinquish Control

Scott Belsky talks his biggest challenges building design site Behance: admitting that other people sometimes know a lot more than he does.

'I Had to Check My Ego at the Door'

Chinedu Echeruo talks about stepping down as HopStop CEO in 2009, four years after he founded the city transit directions app.

Eli Broad: A Most Unreasonable Man

The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not complacency.

'We Had No Idea What the Numbers Would Look Like'

To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites.

Foursquare's Dennis Crowley: 'Our First Instinct Was That We Broke Something'

The Foursquare co-founder describes how he adjusted the app in response to the way people used it (differently than he expected).

Mashable's Pete Cashmore: 'I Obsessively Looked at the Numbers'

Pete Cashmore founded Mashable in 2005, when he was 19 and lived in Scotland with his parents. Today, the social media news site is read by millions of people each month.

Buddy Media's Michael Lazerow: 'You Don't Want to Be Too Early'

Long before Michael Lazerow sold Buddy Media, his social marketing firm, to for $745 million, it took him many months to even get a client to try it.

'Why Did I Stay In When Everything Was Pointing Me to Get Out?'

Stephen McDonnell, founder of Applegate, an organic meat producer, explains what happened after the original bacon smokehouse he bought burned down in 1988.

'Go Spend $2 Million as Fast as You Can'

Serial entrepreneur Frank Addante knew everything at his latest venture, the Rubicon Project, must scale from the very start.

ZocDoc's Cyrus Massoumi: 'I Was Not Exuding Huge Amounts of Confidence'

On one day Cyrus Massoumi went door-to-door hawking ZocDoc, the doctor-appointment scheduling site, security guards kicked him out.

'A Company That Starts in Crisis Gets a Head Start'

GoodData founder Roman Stanek explains what happened when he started to seek financing on September 15, 2008, the same day Lehman Brothers collapsed.

Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?'

When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped.

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