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How I Did It

Personal and sometimes emotional entrepreneur stories.

How a $3 Million Rebranding Campaign Changed a 40-Year-Old Music Company4:21

In 2012, third-generation CEO Jim D'Addario hired a branding agency to create new packaging for D'Addario guitar strings. But the firm suggested an overhaul of the entire D'Addario brand.

How This Entrepreneur Found Inspiration in Living Through a War

After enduring the front lines of the Bosnian War, Aleksandra Scepanovic moved to America and created a thriving real estate business that is reviving some dilapidated parts of Brooklyn.

Why Gina Bianchini Keeps Creating Social Network Startups

After she co-founded and led Ning, Gina Bianchini co-founded and continued iterating Mightybell, a new kind of specialized social networking company. Here's why.

How Ticketfly Raised Money During the Financial Crisis

When Andrew Dreskin, the first person to ever sell tickets online, co-founded Ticketfly, he thought raising money was going to be easy--until the financial crisis hit.

After 'Survivor' Star Brendan Synnott Sold Bear Naked in 2007 for $80 Million, He Was Depressed

It took Brendan Synnott years--and lots of convincing--to agree to sell Bear Naked, the granola company he co-founded, to Kellogg's. Even when he signed the deal, he was still coming around to the idea.

Sub-Zero Almost Lost It All--Until It Expanded Beyond Refrigerators

Jim Bakke became the third-generation CEO of Sub-Zero in the early 1990s, amidst a recession and new, aggressive competition. Here's how he turned the company around.

Founders Brewing Company Almost Went Bankrupt But Bounced Back

Mike Stevens describes the desperate pivot that saved the beer company.

How to Be Entrepreneurial at a Multigenerational Family Business

When Omaha Steaks was passed down to Todd Simon and his cousin Bruce, they realized that it was their responsibility to grow the brand. Here's what they did.

How Julia Hartz Made Eventbrite Strong Enough to--Literally--Weather a Storm

Julia Hartz explains how she grew Eventbrite to 450 employees and still maintained a family-like company culture.

How Upworthy Grew to 50 Million Readers

Eli Pariser co-founded Upworthy to take content about social issues viral. Along the way, even he wondered if Americans would be interested.

What Really Happened After Tequila Avion Appeared on HBO's "Entourage"

Ken Austin thought that landing his spirits brand Tequila Avion a part of the story line on HBO’s “Entourage" would instantly accelerate the business. Turns out, it was a little more complicated.

How I Did It: Bre Pettis of MakerBot

In less than five years, Bre Pettis grew MakerBot into a $400 million company and sparked a 3-D printing revolution.

What Happened After the September 11 Attacks Destroyed Century 21's Flagship Store

Eddie Gindi, Century 21's executive vice president, tells the emotional story of their decision to rebuild in midst of uncertainty and fear.

How Lyft Learned to Stop Worrying and Embrace the Pivot

John Zimmer explains how he turned his fledgling campus carpool service into Lyft.

Barnana CEO: 'We Weren't Ready to Launch, But We Had to'

Caue Suplicy spent all his savings developing Barnana snacks. Here's how he just avoided going broke.

Inkling CEO: 'We Had to Make the Decision to Win Big'

After five years growing an e-textbook business, Inkling founder Matt MacInnis decided to pivot and pursue an entirely different business model. Here's why.

How I Did It: Inc.'s 35th Anniversary Edition

Michael Dell, Diane von Furstenberg, Richard Branson, and 13 other legendary entrepreneurs offer their insights and personal stories

How Diane Von Furstenberg Persevered to Build a Fashion Legacy

DVF founder shares her advice for entrepreneurs: Stay true to yourself.

The CEO's Most Important Job, According to Panera's Ron Shaich

A great CEO values 'discovery,' says founder Ron Shaich--not becoming more efficient.

Dany Levy: What It Feels Like to Cash Out--Then Watch Your Company Die

DailyCandy founder Dany Levy sold at the peak of the market. But now the company is no more.

ModCloth Founders on Their Biggest Blind Spot

Eric and Susan Gregg Koger carefully weighed nearly every decision. Except one.

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