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Street Smarts

Norm Brodsky

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2007 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.


Recent Street Smarts Articles

It's All About Trust

Confronted with the offer of a lifetime, our columnist concludes it's time to sell. Part 5 of a series .  Read more


Should Norm Sell? The Readers Have Spoken

By better than a five-to-one ratio, readers who wrote in think Norm should sell. Here's what some of them had to say:  Read more


The Offer, Part Four

We interrupt these negotiations while a bunch of outsiders critique my very existence.  Read more


The Offer, Part Three

I can sell my businesses for more money than I ever thought possible. But then who will I be?  Read more


The Offer, Part Two

After spending decades building his businesses, our columnist managed to negotiate the offer of a lifetime--by refusing to negotiate.  Read more


The Offer, Part One

You'd think he'd be celebrating, but our columnist has discovered that getting a great offer for your business can be a very scary proposition.  Read more


Are You Listening to Me?

You can if you want to--but you have to make your own decisions. Some advice on how to give, get, and take advice.  Read more


Keep Your Customers

It's hard to make the Inc. 500 if you're always churning clients.  Read more


What Your Employees Think of You

You think you know, but you don't. Here's how to find out.  Read more


Listen Up!

We all like to think we listen to our customers--but do we really hear them?  Read more


Sam and Me

Sometimes, even headstrong, go-it-alone entrepreneurs need a partner. I know.  Read more


What Are You Trying to Do?

When you are starting a business, it's amazing how easy it is to lose track of your real goal. Columnist Norm Brodsky explains  Read more


The One Thing You Can't Delegate

Defining--and enforcing--your company's culture may be your most important job.  Read more


Targeting Norm

Believe it or not, some Inc. readers have the unmitigated gall to challenge our columnist's thinking. But don't worry, Norm can take it.  Read more


The Most Important Resource

Time is more valuable than money--a lesson many business owners learn too late.  Read more


Be Prepared

When your contract with a longtime client expires, do you reread every word of the original contract? No? Let me tell you a story.  Read more


How Much Risk Can You Take?

There are two kinds of entrepreneurs. You need to know which kind you are.  Read more


The Name Game

Few things are less important to the success of a business than figuring out what to call it.  Read more


Marketing for Dummies

Because only dummies would waste their money on it.  Read more


The More, the Merrier

An industry isn't mature--and you can't be secure--until a lot of other people are doing what you do.  Read more


Dealing With Cost Hikes

Lots of people will tell you now is the best time to raise prices. Don't follow them!  Read more


How to Lose Customers

It's easy. Just convince them that they're getting a lousy deal.  Read more


Let the (Political) Games Begin

What do you do when the government wants to replace your business with a big swimming pool?  Read more


Firing Carlotta

If you have rules, you have to be prepared to stick with them-even when it's hard.  Read more


What's Your Business Really Worth?

Before you try to sell, make sure you know what buyers want.  Read more


Why the Union Can't Win

It's time for labor leaders to start thinking like business leaders.  Read more


Subcontracting Made Easy

If my friends at Local 361 had done the job, I never would have met this unusual crew of ironworkers.  Read more


Don't Sign Anything Yet

Beware of commitments that can doom your business from the outset.  Read more


Pennies From Heaven

Simple formula: You take care of your employees, they'll take care of your company.  Read more


Street Smarts: Just Say Yes

How a policy that sounds tough can turn into a lifeline for some.  Read more


Presumed Guilty

Let your lawyers stick to lawyering. The business decisions should remain in your hands.  Read more


Hidden Assets

When I realized my land was worth as much as my business, I really fell in love with real estate.  Read more


The Myths About Niches

First you find a good market niche. Then you get ready for it to change and keep changing.  Read more


Bring 'em On!

Bring 'em on! Our fearless columnist gives his readers a chance to disagree (but how could they?).  Read more


Everybody Sells

Your work force can become a secret weapon for closing sales.  Read more


You're Fired!

Tired of receiving poor service? Don't just sit there and whine about it. Do something!  Read more


Street Smarts: What's New?

Like Inc. , columnist Brodsky is celebrating his 25th year in business, and much has changed in that time--including how Brodsky thinks about his cho...  Read more


Learning From JetBlue

One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you...  Read more


Problems, Problems

Problems, problems. Every business owner has them. The key question is this: Are you just stopping the bleeding, or are you dealing with the root causes?  Read more


The Thin Red Line

Sometimes, success--or failure--is just one decision away.  Read more



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