Street Smarts

Norm Brodsky

Street Smarts columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and expanded six businesses.

Recent Street Smarts Articles

A Whack on the Head

A past Inc. 500 business owner explains how, when you're ready to learn, failure can be the best teacher.  Read more

Paying for Growth

Entrepreneur explains: to be in control of your business, know how much cash you need for every added dollar in sales.  Read more

The Capacity Trap

A veteran entrepreneur explains why cutting prices to sell unused capacity is not as good an idea as it may seem.  Read more

No Accounting for Success

A veteran entrepreneur presents a cautionary tale of what happens if you use your accountant as a business adviser.  Read more

The Three Criteria for a Successful New Business

A veteran entrepreneur explains why you need more than a revolutionary product to have a successful start-up.  Read more

The Truth About Selling

A highly successful entrepreneur details the difference between a good and bad sale and how to avoid the latter.  Read more

Why Start-ups Fail

A veteran entrepreneur explains that the capital problems start-ups have usually are a result of bad planning.  Read more