Street Smarts

Norm Brodsky

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2007 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.


Recent Street Smarts Articles

When to Change Your Business Model

If a competitor offers its product for free, should you do the same in hopes of increasing market share?  Read more


Keeping Your Company Healthy

A balance sheet is like a thermometer that provides a reading on the health of your business. Ignoring it could be fatal.  Read more


Prospecting for Black Gold

Norm’s next big move: opening a hotel in North Dakota  Read more


Divvying Up the Business

Making sure you have a good ownership agreement  Read more


Growing Up as a CEO

Learning to take responsibility for your mistakes  Read more


How to Avoid the Price-War Trap

Dealing with low-priced competitors  Read more


6 Lessons on Starting Up From Norm Brodsky

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and built six businesses. Here, he shares his...  View slideshow


How to Take On a Bully

Dealing with a large competitor that intimidates your customers  Read more


How to Adapt Your Business Model for Hard Times

Norm Brodsky suggests getting a second opinion on big decisions.  Read more


How to Prepare Your Business for Inflation

Norm Brodsky warns that a period of high inflation is coming and offers tips on what you need to do now.  Read more


Building Your Business

Norm Brodsky talks about deciding which opportunities a small business should pursue.  Read more


How to Drum Up Customer Referrals

Norm Brodsky gives advice on how to get more customer referrals and sales leads.  Read more


Are You CEO Material?

Norm Brodsky gives tips on how to determine if you are the right person to take your company to the next level.  View slideshow


How to Keep Your Message Clear

How to optimize your marketing message by better understanding the customer  Read more


Are Your Credit Card Bills Out of Control?

In order to build a viable business, you need to exercise sound inventory control.  Read more


How to Benefit From Government Cutbacks

Government spending cuts will be painful, but private businesses could still see growth opportunities.  Read more


Running an Event on a Budget

Norm Brodsky offers advice on running an event for your customers without breaking the bank.  Read more


Reaching Your Target Market

Norm Brodsky offers his advice on how to attract more of the right kind of customers.  Read more


Capitalizing on the Economic Recovery

Each economic recovery is different. Norm Brodsky gives advice on planning for recovery.  Read more


Sales Strategy Checkup

How to make customers realize they need your product  Read more


Understanding Your Company

Advice for small business owners when winging it is not enough to build your company  Read more


Planning to Exit

How to build your company with a plan to sell  Read more


How to Pay Less in Taxes

Norm Brodsky says the secret to keeping your taxes low is knowing your numbers.  Read more


Dealing With Disappearing Debtors

Norm Brodsky advises what to do when customers go bust.  Read more


Looking Beyond VCs

Norm Brodsky explains how to find the right financial partner.  Read more


A Little Self-Promotion Never Hurts

How to get the word out about your new business  Read more


Don't Try to Sell Too Soon

How to build your business up before you sell.  Read more


To Franchise, or Not to Franchise?

Here's what you need to consider before franchising your business.  Read more


Who You Know Still Matters

The importance of gaining access to decision makers.  Read more


How to Expand Your Market

And keep your costs low.  Read more


Managing Your Real Estate

Beware of big prepayment penalties.  Read more


Norm Brodsky on Fighting Bureaucracy

What to do when your new senior managers bring corporate ideas to your business.  Read more


Solving the Pricing Riddle

A veteran entrepreneur explains why it’s better to charge on the high end.  Read more


Norm Brodsky on Keeping Your Business Concept Simple

When you offer a number of different services, building an easy-to-understand brand can be tricky.  Read more


Read Carefully Before You Sign on the Line

Watch out for the exploding interest rate.  Read more


How Do You Name a Company?

According to veteran entrepreneur Norm Brodsky, it doesn't matter.  Read more


Norm Brodsky on When It's Time to Sell

An entrepreneur in financial distress wonders whether he should take an offer to sell his business.  Read more


Norm Brodsky on Finding a Good Lawyer

How can entrepreneurs get the most benefit and the best value from their attorneys?  Read more


Norm Brodsky on Competition

Low-price competition is a serious threat. How can a small business fight it?  Read more


Norm Brodsky on Why Real Estate Still Rules

Is it better to own or lease real estate? Our columnist shares his advice.  Read more