Are You CEO Material?
Norm Brodsky gives tips on how to determine if you are the right person to take your company to the next level. View slideshow
Street Smarts
Norm Brodsky
Recent Street Smarts Articles
How to Keep Your Message Clear
How to optimize your marketing message by better understanding the customer Read more
Are Your Credit Card Bills Out of Control?
In order to build a viable business, you need to exercise sound inventory control. Read more
How to Benefit From Government Cutbacks
Government spending cuts will be painful, but private businesses could still see growth opportunities. Read more
Running an Event on a Budget
Norm Brodsky offers advice on running an event for your customers without breaking the bank. Read more
Reaching Your Target Market
Norm Brodsky offers his advice on how to attract more of the right kind of customers. Read more
Capitalizing on the Economic Recovery
Each economic recovery is different. Norm Brodsky gives advice on planning for recovery. Read more
Sales Strategy Checkup
How to make customers realize they need your product Read more
Understanding Your Company
Advice for small business owners when winging it is not enough to build your company Read more
Planning to Exit
How to build your company with a plan to sell Read more
How to Pay Less in Taxes
Norm Brodsky says the secret to keeping your taxes low is knowing your numbers. Read more
Dealing With Disappearing Debtors
Norm Brodsky advises what to do when customers go bust. Read more
Looking Beyond VCs
Norm Brodsky explains how to find the right financial partner. Read more
A Little Self-Promotion Never Hurts
How to get the word out about your new business Read more
Don't Try to Sell Too Soon
How to build your business up before you sell. Read more
To Franchise, or Not to Franchise?
Here's what you need to consider before franchising your business. Read more
Who You Know Still Matters
The importance of gaining access to decision makers. Read more
How to Expand Your Market
And keep your costs low. Read more
Managing Your Real Estate
Beware of big prepayment penalties. Read more
Norm Brodsky on Fighting Bureaucracy
What to do when your new senior managers bring corporate ideas to your business. Read more
Solving the Pricing Riddle
A veteran entrepreneur explains why it’s better to charge on the high end. Read more
Norm Brodsky on Keeping Your Business Concept Simple
When you offer a number of different services, building an easy-to-understand brand can be tricky. Read more
Read Carefully Before You Sign on the Line
Watch out for the exploding interest rate. Read more
How Do You Name a Company?
According to veteran entrepreneur Norm Brodsky, it doesn't matter. Read more
Norm Brodsky on When It's Time to Sell
An entrepreneur in financial distress wonders whether he should take an offer to sell his business. Read more
Norm Brodsky on Finding a Good Lawyer
How can entrepreneurs get the most benefit and the best value from their attorneys? Read more
Norm Brodsky on Competition
Low-price competition is a serious threat. How can a small business fight it? Read more
Norm Brodsky on Why Real Estate Still Rules
Is it better to own or lease real estate? Our columnist shares his advice. Read more
Norm Brodsky on Expanding Upmarket
How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice. Read more
Norm Brodsky Explains Turns of EBITDA
What are turns of EBITDA, and why should you care? Our columnist explains. Read more
Norm Brodsky Answers Your Questions
On co-owning a business and making a long-term investment Read more
Norm Brodsky on Sales Compensation
The three factors to determine salary plus bonus compensation Read more
Norm Brodsky on Exit Strategies
Planning to sell your business as you get closer to retirement Read more
Norm Brodsky's Most Controversial Business Ideas
Veteran entrepreneur Norm Brodsky has made many mistakes—but he has a knack for learning from setbacks and using the knowledge gained through adversity to ... View slideshow
Never Work for Chump Change
How much you should pay yourself, how to make the most of empty space, and what to do when under legal attack Read more
The Days of Cheap Capital Are Gone for Good
The deal you put together in 2007 is no longer feasible today. Here's why. Read more
A Deal Falls Through
Norm Brodsky's plans change when a deal to sell his company -- again -- falls through Read more
The Rule of Three
Anticipating the torpedoes that can sink a deal Read more
Selling My Company (Again)
I thought I cashed out. But then the credit squeeze changed my plans Read more
Management Advice from Entrepreneur Norm Brodsky
Veteran entrepreneur Norm Brodsky answers readers questions about retirement, selling a business, and more. Read more
