A balance sheet is like a thermometer that provides a reading on the health of your business. Ignoring it could be fatal. Read more
"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2007 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.
When you offer a number of different services, building an easy-to-understand brand can be tricky. Read more