Street Smarts

Norm Brodsky

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2007 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up.


Recent Street Smarts Articles

Norm Brodsky on Expanding Upmarket

How can a staffing firm that works with unskilled labor expand into professional staffing placements? Our columnist shares his advice.  Read more


Norm Brodsky Explains Turns of EBITDA

What are turns of EBITDA, and why should you care? Our columnist explains.  Read more


Norm Brodsky Answers Your Questions

On co-owning a business and making a long-term investment  Read more


Norm Brodsky on Sales Compensation

The three factors to determine salary plus bonus compensation  Read more


Norm Brodsky on Exit Strategies

Planning to sell your business as you get closer to retirement  Read more


Norm Brodsky's Most Controversial Business Ideas

Veteran entrepreneur Norm Brodsky has made many mistakes—but he has a knack for learning from setbacks and using the knowledge gained through adversity to ...  View slideshow


Never Work for Chump Change

How much you should pay yourself, how to make the most of empty space, and what to do when under legal attack  Read more


The Days of Cheap Capital Are Gone for Good

The deal you put together in 2007 is no longer feasible today. Here's why.  Read more


A Deal Falls Through

Norm Brodsky's plans change when a deal to sell his company -- again -- falls through  Read more


The Rule of Three

Anticipating the torpedoes that can sink a deal  Read more


Selling My Company (Again)

I thought I cashed out. But then the credit squeeze changed my plans  Read more


Management Advice from Entrepreneur Norm Brodsky

Veteran entrepreneur Norm Brodsky answers readers questions about retirement, selling a business, and more.  Read more


When Negotiating, Always Listen Before You Speak

It pays to find out what the other side is thinking, then adjust your position accordingly  Read more


How to Fix Cash-Flow Problems

Cash-flow problems have just a few possible causes. More often than you might think, business is all about the basics  Read more


My First Year

When my start-up found itself face to face with catastrophe because of conditions beyond my control, I learned how to cope  Read more


Surviving the Recession

It requires conquering your fears and making the right choices. Many business owners won't do either  Read more


Our Irrational Fear of Numbers

No, you didn't start a company because you wanted to learn accounting. But you had better learn some – pronto – if you want to really understand your bus...  Read more


Whose Business is It, Anyway?

It's yours ! So don't apologize for setting aside your emotions and doing the right thing.  Read more


What the Financial Crisis Means for You?

The rules of small-business banking have changed, and that's bad news for the economy. But there are ways to cope, and there may even be a silver lining.  Read more


Secrets of a $110 Million Man

There are no guarantees when it comes to running a business. But the best entrepreneurs I know follow these guidelines.  Read more


Falling in Love With Growth

As everyone on the Inc. 500 knows, building a company can be exhilarating. Just don't forget what got you there.  Read more


It Takes a Company

If your best salesperson leaves, how do you make sure you don't lose your best customers, too?  Read more


Ask Norm

How do you know when it's time to sell -- and other questions from our columnist's readers  Read more


Get Lost

Taking more vacations increased the value of my company. How cool is that?  Read more


Norm Brodsky, Recession All-Star

Inc. columnist Norm Brodsky just sold three businesses. Two of them were started just as the economy slipped into recession, in 1990 and 2000. ...  Read more


The Offer: Part 11

I'll be over here if anyone needs me.  Read more


The Offer: Part 10

In which our columnist finally finds the pot at the end of the rainbow.  Read more


The Long Road to Nirvana

Part One Norm discovers that getting a substantial offer for your business can actually be a little scary. Part T...  Read more


The Simon Cowell of Sales

Few things are more fun--and productive--than critiquing someone else's sales performance.  Read more


"You Do What?"

"I import dirt," he said. And if he can keep his focus, it just might work.  Read more


Follow the Numbers

It's the best way to spot problems before they become life-threatening.  Read more


Do You Really Know Your Problems?

Entrepreneurs have a tendency to see what they want to see.  Read more


What Are You, a Bank?

You probably lend your customers more money than you realize. Have you checked lately?  Read more


Proof That Good Entrepreneurs Can Make Bad Investors

Or how I figured out how to handle my own money.  Read more


Free At Last

There's nothing like getting rid of those personal guarantees.  Read more


Taking On Starbucks

How independents can hold their ground.  Read more


The Offer, Part Nine

What I learned from my fiasco.  Read more


The Offer, Part Eight

You have got to be kidding me.  Read more


The Offer, Part Seven

I've just about had it. Are we going to make this deal happen, or not?  Read more


The Offer, Part Six

The paranoia moment. Are they stalling? Is this deal about to fall apart?  Read more