The Playbook

Learn by doing -- or from those who have done it before.

How to Compete With Free

Jesse Lipson, founder of Sharefile file storage, explains how he differentiates from large competitors like Google that offer a similar product for free.

'Venture Capitalists Don't Care About Your Age'

Ben Huh, founder of The Cheezburger Network of web sites, explains why, in his mid-30s, he is at an optimal time in his life to be an entrepreneur.

Why You Should Not Sell Your Company to Your Daughter or Son

Basil Peters, CEO of Exit Strategies Corp., says selling your business to your children is a form of "child abuse."

Why an IPO Should Probably Not Be Your Exit Strategy

Basil Peters, CEO of Exit Strategies Corp., demystifies the initial public offering and why it may not be your best option.

How to Ensure a Smooth Transition for Your Customers When Leadership Changes

Jessica Johnson, president of security agency Johnson Security Bureau, explains how to make a seamless transition for your clients when leadership changes at your company.

A Quick, Effective Technique to Be Successful and Still Help Others

Adam Grant, author of Give and Take, explains an easy tactic to maintain high productivity and still commit to helping those around you.

How to Not Simply Embrace Failure, But Learn From It

Sharefile founder Jesse Lipson says you can't win by not losing.

How to Determine the Most Lucrative Time to Exit Your Company

Basil Peters, CEO of Strategic Exits Corporation, explains how to exit your company at peak value.

What Saturday Night Live Can Teach You About Company Culture

Bear Naked co-founder Brendan Synnott explains what he learned about company culture while working on the production staff at Saturday Night Live.

An Unusual Hiring Strategy That Could Lead You to the Right Candidate

Adam Grant, author of Give and Take, describes how a hiring competition can help you identify the best applicant: the biggest giver.

2 Steps to Implement New Strategies

Executive coach Marshall Goldsmith describes how to act on new information and achieve results.

How Introverts Can Be Better Leaders

Leila Janah, founder of Sama Group, a technology non-profit, explains how she overcomes anxiety about public speaking and networking events.

Do You Have a Good Business Idea? Here's How to Know

Tough Mudder co-founder Will Dean recommends you take outside input about your business idea with a grain of salt.

Don't Be Too Cheap While Bootstrapping Your Company

Sharefile founder Jesse Lipson explains why you don't want to be too strict about your spending habits when bootstrapping.

Chobani Founder: Talk to Investors Early (Even If You Bootstrap)

Hamdi Ulukaya, the founder of Chobani yogurt, recommends you learn as much as you can about financing options, even if you don't initially take them.

A Surefire Way to Motivate Your Employees as You Grow Your Company

Tekscape founder Dave Smith explains how he helps employees find structure within their workdays.

The Power of Word Choice to Build Your Brand

Dermalogica co-founder Jane Wurwand explains how language can help you create a distinct personality for your brand.

The Leadership Shift That Led Michael Jordan to His First Three-Peat (and Maybe the Second Too)

Wharton professor Adam Grant explains three fundamental styles of social interaction and how basketball star Michael Jordan made a shift in his that helped him win two sets of three consecutive NBA basketball championships during his career.

Why You Should Be an Early Adopter

Ben Huh, founder of The Cheezburger Network, explains why he always buys every new Apple, Google, and Amazon product.

Why You Should Choose a Provocative Company Name

Brendan Synnott, co-founder of Bear Naked, explains how he comes up with brand names that connect to customer emotions.

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