The Playbook

3 Keys to Empowered, Effective Employees

Clarizen founder Avinoam Nowogrodski explains why you need to value participation, coach your management team on promoting culture, and solicit direct, honest feedback.

Find Your Personal Success Strategy

Yes To CEO Joy Chen talks about why it's important to figure out a personal strategy that will ultimately guide your professional decisions.

Say Yes to Fewer Meetings

Yes To CEO Joy Chen experienced some culture shock after she switched from a large company to a small one.

How to Hire for Cultural Fit

Skills and values are important, but you need to ask interview questions that identify whether candidates will fit the culture. Yes To CEO Joy Chen explains.

Want to Hire Smarter? Try a 'Ride-Along'

Before you make an investment in an employee, make sure that they're the right fit with an internship-style field test.

How to Build Employee Trust

Joy Chen, CEO of Yes To, explains why you need to create a value-based culture that helps employees excel and grow in order to earn their trust.

Money-Saving Advice for Starting an Import Business

Before you pay for expensive legal advice, make a few calls to the right places.

How to Measure Your Social Impact

Lauren Bush Lauren explains two ways that FEED counts and communicates their social impact with customers.

Why You Should Consider International Employees

There are several benefits to a J-1 visa, which lets you bring on an international employee for 3-18 months.

How to Get Funding in a Post-Recession World

The Essie Cosmetics founder explains why you need to be specific, prepared and confident when you approach investors.

How to Benefit From Brand Partnerships

FEED founder Lauren Bush Lauren explains how strategic partnerships can help each business reach a whole new audience.

To Create Loyal Customers, Be Consistent

Essie Weingarten talks about the strategies she uses to build a loyal customer base for her nail polish brand.

How to Market an Unsexy Business

When you have a business that fulfills a need rather than a desire, you have to prove your value over the competition.

Know What You Don't Know

You have to understand the limits of your knowledge so that you can surround yourself with the right experts and advisers.

How Working Capital Affects Your Company's Value

The less working capital your business requires, the more it will be worth--and vice versa.

Everybody Should Be Doing Content Marketing

In order to make the most of your content marketing, you have to understand the context and reach of various online platforms.

How to Build a Customer Base

Once you've invested time and money in finding new customers, it's essential to retain them.

Lauren Bush Lauren: Stay True to Your Mission and Vision

As a social business, you can't compromise your mission--even if it means turning down some opportunities.

Leadership Can Be Learned

Your business will benefit if you help your team members--especially those who aren't naturally charismatic--develop stronger leadership skills.

FEED's Lauren Bush Lauren: Don't Neglect Fundamentals (Even for a Good Cause)

FEED founder Lauren Bush Lauren reminds social entrepreneurs that it's essential not to ignore sound business practices in favor of your social mission.