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The Playbook

Learn by doing -- or from those who have done it before.

Bring This Data When You Pitch a National Retailer

Blue Avocado co-founder Amy George offers insight into metrics national retailers are looking to see in a pitch meeting.

Joy Chen: How to Coach Employees

Yes To CEO Joy Chen shares a couple of techniques she uses to guide her team members toward success.

Amy Jo Martin: 1 Key Step for Humanizing Your Brand

Digital Royalty founder Amy Jo Martin describes a major step you don't want to miss when cultivating your brand image.

Morgen Newman: 3 Benefits to Launching in 30 Days

MixedMade co-founder Morgen Newman decided to start a company in 30 days. Here are 3 ways it helped him get started on the right foot.

Sarah Prevette: Why You're the Biggest Barrier to Your Success

BrandProject co-founder Sarah Prevette says ego is a major barrier to success when launching a new business.

Bert Jacobs: How to Identify Passionate Potential Employees

Life Is Good CEO Bert Jacobs reveals the most effective interview questions he uses to select ideal candidates for his company.

Les McKeown: How to Clearly Define Leadership Roles

Predictable Success CEO Les McKeown precisely defines leadership and the ways in which all employees can embrace leadership within your ranks.

How to Map Out the Perfect Launch

Zady co-founder Soraya Darabi offers real-world advice for launching a successful startup.

Srikumar Rao: How to Ignite Enthusiasm in Your Work Force

Srikumar Rao, author of Happiness at Work, explains how an effective mission statement is the key to engaging your employees.

The Most Important People to Network With

Digital Royalty founder Amy Jo Martin emphasizes the need for entrepreneurs to have a network of other entrepreneurs from whom they can solicit advice.

John Warrillow: How To Avoid a Proprietary Deal

Built to Sell author John Warrillow outlines this common pitfall entrepreneurs should avoid when entertaining offers to sell.

Sarah Prevette: How to Properly Pitch an Investor

BrandProject co-founder Sarah Prevette describes the key mistakes entrepreneurs make when pitching to venture capitalists.

Rose Broome: Why Your B Corp Should Avoid Hybrid Status

HandUp founder Rose Broome explains why you should fully commit to either profit or nonprofit status.

Brian Hamilton: Why You Aren't Really Using Your Accountant

Brian Hamilton, chairman of financial information company Sageworks, explains the common pitfall entrepreneurs encounter when dealing with accountants.

Tina Wells: How to Engage Millennials

Buzz Marketing Group's CEO, Tina Wells, describes the key way to connect with Millennials.

Soraya Darabi: How to Pick the Right Co-Founder

Zady co-founder Soraya Darabi explains an effective strategy for selecting the perfect business partner.

Shama Hyder: How to Stand Out On The Web

The Marketing Zen Group founder Shama Hyder lays out three best practices for connecting with your core audience and converting customers.

John Warrillow: How to Scope Out a Strategic Buyer

Built to Sell author John Warrillow outlines the differences between a financial buyer and a strategic buyer and which might be the best choice for your company.

ZinePak Co-Founders: How to Self-Finance Your Company

ZinePak co-founders Brittany Hodak and Kim Kaupe haven't given up any equity to investors. Here's why and how you can too.

Sarah Prevette: 2 Topics to Prioritize When Stepping Down

Sarah Prevette, Co-Founder of BrandProject, outlines 2 key areas to address first when leaving your company.


COPYRIGHT 2014 MANSUETO VENTURES
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