The Playbook

Learn by doing -- or from those who have done it before.

Why Chobani Is OK With Social Media Mistakes

Chobani's Hamdi Ulukaya explains his company's human approach to social media.

The Single-Most Common Expansion Mistake

Plus, Dave McKeown, COO of Predictable Success, a business consultancy, explains what you need to do to grow your company successfully.

Why Bad Design Will Kill Your App

MobileRoadie founder Michael Schneider explains how consumer tastes have changed and why design is paramount.

The Secret to a Cohesive Company Culture

Brendan Synnott, founder of Bare Naked granola, explains why no task is too small for a founder.

What Your Employees Really Think About You

Srikumar Rao, author of Happiness at Work, knows exactly what other people think about you.

What an Investor Looks for in Your Elevator Pitch

Rick Gibson, an investor at HOTventures, describes the components of a standout elevator pitch.

Narrow Your Mission to Achieve Better Results

GoDaddy founder Bob Parsons explains why a narrower mission statement will help you reach a broader philanthropic goal.

Web Entrepreneur Ben Huh: 'I Want People to Express Their Humor Without Gimmicks'

Ben Huh, founder of the Cheezburger humor site, warns that online listicles and quizzes are fads that will lose popularity in three years.

How to Innovate Even as You Grow Your Company by a Lot

Dave McKeown, COO of Predictable Success, explains how to foster innovation at the same time as you introduce systems and processes.

The Power of an Unconventional Brand Name

Lolly Wolly Doodle founder Brandi Temple explains why you shouldn't think twice about choosing an eccentric company name.

Michael Dell: Steps You Can Take to Protect Your Business From Cyber Threats

The founder of Dell explains how to deal with the almost 80 billion security events each day.

How to Plan Ahead for Rapid Growth

Frank Sorrentino, CEO of ConnectOne Bank, explains how companies should account for rapid growth within their strategic planning.

When Students Can Be Your Next Big Market Opportunity

Jane Wurwand, founder of Dermalogica, explains how younger consumers can grow your business exponentially.

'How Andre the Giant Made Me a Better Leader'

Stephanie McMahon, daughter of WWE founder Vince McMahon, explains how her early exposure to wrestlers helped inform her leadership abilities.

How to Maximize Your Return When Selling Your Company

Basil Peters, CEO of Exit Strategies Corp., explains how to not make the fatal mistake of selling your company for less than half its value.

Ben Huh: 'Telecom Companies Are About to Get Upended'

Cheezburger founder Ben Huh explains how current net neutrality rules fall short.

What You Must 'Clean Up,' If You Want to Sell Your Company (Now or in the Future)

Joel Wiggins, co-founder of Mid-America Angels, explains what you need to organize before you'll be able to sell your business.

2 Top Priorities as Your Company Grows

Todd Simon, vice president of Omaha Steaks, explains the most important things to pay attention to as your company scales.

Have a Back Bone When Others Try to Push You Around. Here's How

Inc. contributing editor Geoffrey James explains how to strengthen your position throughout your career.

How to Turn Adversity Into Motivation (Especially in the Early Startup Days)

Will Dean explains how he coped when a competitor tried to put Tough Mudder, the company he co-founded, out of business.

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