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The Playbook

Learn by doing -- or from those who have done it before.

How to Market Your App

You won't get anywhere if you just drop your app in the iTunes store. Mobile Roadie co-founder Michael Schneider offers a few other tips.

The Power of Shelf Space

Bai founder Ben Weiss talks about the importance of real estate to move products (especially beverages).

Mark Cuban: Business Is the Ultimate Sport

Serial entrepreneur Mark Cuban believes there is no sport more competitive than business. Here's why.

Kickstarter or Indiegogo? How to Decide Between Crowdfunding Platforms

Crowdfunding expert Alex Daly explains the differences between the two platforms to help you choose your best option.

How Lyft Handles Fierce Competition and Heavy Regulation

Lyft co-founder John Zimmer describes his strategies for beating the competition and navigating government regulation.

Lyft Founder: How to Build Buzz Around Your Brand

Lyft co-founder John Zimmer explains how to create excitement around your brand.

3 Red Flags That Send Investors Packing

Marcus Lemonis, investor and host of CNBC's 'The Profit,' explains what to avoid when pitching investors.

Why You Should Hire People With No Industry Experience

Bai founder Ben Weiss explains how he firewalls his business from bad industry habits by frequently hiring outside people.

How Aereo Founder Chet Kanojia Stays Optimistic

He faced a huge blow after the Supreme Court shut down most possibilities for Aereo's future, but the Aereo founder still believes it was worth the try.

Does Your Business Really Need an App?

Mobile Roadie co-founder Michael Schneider explains when your business is (or is not) ready for an app.

Mark Cuban: Pro Sports Business Differs From All Other Businesses

The Dallas Mavericks owner explains why owning a sports team is unlike any other business.

You Can Skip That Focus Group. Here's Why

Bai founder Ben Weiss describes the strategy he took to land in big-box retail locations.

How to Act on Your Idea

MixedMade co-founder Morgan Newman offers a concrete path to make your concept a business.

Marcus Lemonis Reveals How He's Going to Make Crumbs Profitable

Marcus Lemonis, investor and star of CNBC's 'The Profit', breaks down the steps he's taking to see Crumbs through bankruptcy.

The 3 Biggest Hurdles When You Start a Company

Noi Solutions Saima Chowdhury describes the hardest parts of becoming an entrepreneur.

Fundraising For a Business, the Second Time Around

Zady co-founder Soraya Darabi outlines your strengths raising funding for your second business.

7 Reasons to Celebrate Small Successes

Inc. columnist Minda Zetlin explains why constantly asking "Are we there yet?" means you're missing out along the way.

How to Choose Your Co-founder

MixedMade co-founder Morgan Newman has one guiding principle.

The 2-Step Guide to Crisis Management

Noi Solutions Saima Chowdhury has had her share of crises while contracting work out to factories in Bangladesh. Here are her takeaways.

Do This When You Land Your First Large Client

Arrowsight founder Adam Aronson explains risk begins when you sign with your first client. Here's what to do to succeed.

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