The Playbook

Money-Saving Advice for Starting an Import Business

Before you pay for expensive legal advice, make a few calls to the right places.

How to Measure Your Social Impact

Lauren Bush Lauren explains two ways that FEED counts and communicates their social impact with customers.

Why You Should Consider International Employees

There are several benefits to a J-1 visa, which lets you bring on an international employee for 3-18 months.

How to Get Funding in a Post-Recession World

The Essie Cosmetics founder explains why you need to be specific, prepared and confident when you approach investors.

How to Benefit From Brand Partnerships

FEED founder Lauren Bush Lauren explains how strategic partnerships can help each business reach a whole new audience.

To Create Loyal Customers, Be Consistent

Essie Weingarten talks about the strategies she uses to build a loyal customer base for her nail polish brand.

How to Market an Unsexy Business

When you have a business that fulfills a need rather than a desire, you have to prove your value over the competition.

Know What You Don't Know

You have to understand the limits of your knowledge so that you can surround yourself with the right experts and advisers.

How Working Capital Affects Your Company's Value

The less working capital your business requires, the more it will be worth--and vice versa.

Everybody Should Be Doing Content Marketing

In order to make the most of your content marketing, you have to understand the context and reach of various online platforms.

How to Build a Customer Base

Once you've invested time and money in finding new customers, it's essential to retain them.

Lauren Bush Lauren: Stay True to Your Mission and Vision

As a social business, you can't compromise your mission--even if it means turning down some opportunities.

Leadership Can Be Learned

Your business will benefit if you help your team members--especially those who aren't naturally charismatic--develop stronger leadership skills.

FEED's Lauren Bush Lauren: Don't Neglect Fundamentals (Even for a Good Cause)

FEED founder Lauren Bush Lauren reminds social entrepreneurs that it's essential not to ignore sound business practices in favor of your social mission.

Why Small Business Owners Are Optimistic for 2014

While hiring remains slow, there are reasons that entrepreneurs are feeling positive.

What Differentiates Social Entrepreneurs

If the goal of your business is to improve the world, you're ultimately trying to put yourself out of a job.

Is Your Idea Any Good? Here's How to Tell

Gilt founder Kevin Ryan asks a few simple questions to determine if a business idea is worth pursuing.

Think Big From the Start

As an entrepreneur, it's essential that you don't limit your own vision, says FEED founder Lauren Bush Lauren.

You Have to Be Patient With Social Media

Social media is a marathon, not a sprint, so it's important to understand that results take time.

To Make Smart Hires, Focus on the Right Skills

Gilt founder Kevin Ryan explains why experience in a much larger company isn't always a good quality in a start-up hire.