The Playbook

Developing an App? Use These Best Practices

Michael Schneider, CEO of Mobile Roadie, explains how to capitalize on your audience without being annoying or invasive.

How to Identify an Opportunity and Launch Your Business

Mona Bijoor, founder of JOOR, a wholesale fashion marketplace, explains how she took years of experience and started her company.

The Difference Between Training and Teaching Employees

Jon Taffer, TV Host of reality show Bar Rescue, explains the surprising difference--and why it matters for all leaders.

3 Steps to Turn Your Idea Into a Product

Melissa Kieling explains how she made her idea for PackIt freezable lunch bags into a reality.

2 Top Priorities for Any Crowdfunding Campaign

Crowdfunding expert Alex Daly outlines what you need to do for a hugely successful campaign.

Constantly Troll Social Media to Inform Your Day

Frank Sorrentino, CEO of ConnectOne Bank, explains how staying tuned into social media can better your business.

Does the Shape of the Bottle Really Matter?

Bai founder Ben Weiss explores whether the look and feel of your bottled drink ultimately determines success in the beverage industry.

Maintaining Accountability Within Your Company

Jon Taffer, TV host of Spike TV's Bar Rescue, describes how he keeps his management team accountable.

How to Price Your App

Michael Schneider, CEO of Mobile Roadie, outlines the most effective pricing strategy in the app market.

What Leaders Can Learn From Narcissists, Manipulators and Psychopaths

Inc.com columnist Minda Zetlin explains how dark qualities can bring you personal success.

4 Tactics for Your First Crowdfunding Campaign

Alex Daly, a crowdfunding consultant, describes how to plan out your first crowdfunding foray.

Employee Retention Problem? This Is the Reason

Frank Sorrentino, CEO of ConnectOne Bank, gives a few tips on how to make sure employees are happily working for you.

You Can Be an Unflappable Leader (Even in a Crisis). Here's How.

Saima Chowdhury, founder of NOI solutions, explains how perspective and persistence can help you get through a crisis. Saima Chowdhury, founder of NOI solutions, gives a few tips on how you can deal with crises.

Rule No. 1 of Business Growth? Create Customer Reactions

Jon Taffer, host of Spike TV's Bar Rescue, says, above all, customer responses will fuel your business success. Here's how.

A Disciplined Approach to Innovation

Bai drinks founder Ben Weiss explains how and why to take innovation slowly.

How to Market Your App

You won't get anywhere if you just drop your app in the iTunes store. Mobile Roadie co-founder Michael Schneider offers a few other tips.

The Power of Shelf Space

Bai founder Ben Weiss talks about the importance of real estate to move products (especially beverages).

Mark Cuban: Business Is the Ultimate Sport

Serial entrepreneur Mark Cuban believes there is no sport more competitive than business. Here's why.

Kickstarter or Indiegogo? How to Decide Between Crowdfunding Platforms

Crowdfunding expert Alex Daly explains the differences between the two platforms to help you choose your best option.

How Lyft Handles Fierce Competition and Heavy Regulation

Lyft co-founder John Zimmer describes his strategies for beating the competition and navigating government regulation.