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The Playbook

Learn by doing -- or from those who have done it before.

Chobani's Hamdi Ulukaya: How to Run Social Media With Personality

Chobani founder Hamdi Ulukaya explains how to have a relaxed, personable attitude on social media--and why it's okay to make mistakes.

WWE's Stephanie McMahon: How to Run a No-Drama Family Business

The daughter of WWE founder Vince McMahon explains how her family leads a large media network.

How the Container Store Deals With Its Volatile Stock Price

The Container Store founder Kip Tindell explains how the company has coped with its erratic stock price since its IPO last year.

Help Employees Help You: The Power of Open Book Management

Steve Baker, vice president of The Great Game of Business, explains why disclosing your company financials to employees will help them understand your business and improve their productivity.

Cheezburger's Ben Huh: How to Make Viral Content

Cheezburger founder Ben Huh explains why there isn't one perfect recipe to create wildly-popular web content.

How Your Company Valuation Evolves Over Time

Sageworks founder Brian Hamilton describes how company valuation changes over time, largely according to whether or not you're making revenue.

Michael Dell: 'The Hewlett-Packard Breakup Is a Big Opportunity'

Dell founder Michael Dell explains how entrepreneurs can take advantage when large competitors split up.

The Power of Storytelling to Build Your Business

Jessica Johnson, president of Johnson Security Bureau, believes competitors will tell your story if you don't tell it yourself.

When Intuition Is More Powerful Than Data

Ken Austin, founder of Avion Tequila, explains why an ounce of gut is worth a pound of data.

How to 'Act Big' in an Industry of Giants

ConnectOne Bank CEO Frank Sorrentino describes the challenges of being a startup bank and the steps his company took to maintain a large presence.

What to Do About Ageism in Tech

At 30 years old, Mobile Roadie founder Michael Schneider says he's "old" for the tech industry.TK

The Biggest Bootstrapping Mistakes

NewME accelerator founder Angela Benton explains how you can avoid common mistakes made when bootstrapping.

Survival Tips for New (and Lonely) Entrepreneurs

Inc. contributing editor Geoffrey James lists a few strategies entrepreneurs can use to survive the often lonely entrepreneurial journey.

Raising Money Isn't Easy. Here Are 2 Big Things You Need to Know

Sageworks founder Brian Hamilton explains how to approach the major milestones in the fundraising process.

The Best Way to Increase Your Team's Productivity

Kiva president Premal Shah says you can achieve much greater workplace productivity by igniting your employees passion for their work.

Steve Blank: The Key to Startup Success? 'Get Out of the Building'

Serial entrepreneur Steve Blank explains how entrepreneurs fail when they wait too long to gauge real customer interest in their products.

How to Develop an Entrepreneur's Mindset

NewMe accelerator founder Angela Benton describes how to make a shift from the corporate world into entrepreneurship.

How to Be Insanely Passionate About Your Work

Kiva president Premal Shah explains how he found his passion working in the slums of India, during a sabbatical from his job at PayPal.

How Your Mentors Can Bolster Your Company

Jessica Johnson, president of Johnson Securities Bureau, explains how lifelong mentors can help guide and facilitate growth in your career and your business.

How to Sell Your Product for 5 Times More Than Everyone Else

Manduka CEO Sky Meltzer explains how he justifies selling $100 yoga mats in a market fixed at a $20 price point.


COPYRIGHT 2014 MANSUETO VENTURES
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