The Playbook

Learn by doing -- or from those who have done it before.

How Mommy Blogs Can Be Your Marketing Strategy

PackIt founder Melissa Kieling explains how moms (and their blogs) can help spread the word about your product.

Why You're Missing Out on Online Video

Marketing Zen founder Shama Hyder explains what most burgeoning businesses don't know about web video.

The Future of Apps

Michael Schneider, CEO of app development tool Mobile Roadie, speaks about why apps are a big business opportunity.

Why You Don't Fail When You Fail

Chris Reed, founder of beverage company Reed's Inc., explains why most entrepreneurs perceive failure incorrectly.

How to Make Philanthropy an Authentic Part of Your Organization

Businessman Marcus Lemonis describes how to give of yourself, beyond writing checks and buying girl scout cookies.

NOI Solutions Founder Saima Chowdhury: How to Manufacture Clothing in Bangladesh

Saima Chowdhury, founder of NOI Solutions, talks about the challenges of manufacturing clothing in Bangladesh and the steps she took to succeed anyway.

How Fashion Week Accelerates Innovation

Mona Bijoor, founder of wholesale marketplace JOOR, explains how fashion week inspires new and creative thinking.

Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media

Serial entrepreneur Mark Cuban explains a very common social-media error--and what his company is doing about it

In Order to Lead You Need a Methodical Approach to Hiring

Mona Bijoor, founder of JOOR, a wholesale fashion marketplace, explains why she jettisoned her instincts in regard to hiring.

How Donors Can Add to a B-corporation's Operating Revenue

HandUp CEO Rose Broome explains how implementing an opt-in support fee has increased her revenue.

How Aereo CEO Chet Kanojia Methodically Manages Crisis

The leader describes his deliberate approach to navigating a crisis.

How Equity Crowdfunding Will Change the Marketplace

Crowdfunding consultant Alex Daly outlines how the introduction of equity crowdfunding will affect the existing market.

What to Do About Negative Yelp Reviews

Jon Taffer, host of Spike TV's 'Bar Rescue,' outlines an action plan.

Want to Become a Powerful Leader? Start at the Bottom

Century 21 Department Store co-owner Eddie Gindi explains how beginning his career from an entry-level role has always helped him be a better leader.

How to Get on the Shelf at Target

Melissa Kieling, founder of PackIt freezable bags, explains how she did it.

Mark Cuban: The True Reason Companies Die

Mark Cuban, serial entrepreneur and owner of the Dallas Mavericks, knows why most most businesses fail.

Developing an App? Use These Best Practices

Michael Schneider, CEO of Mobile Roadie, explains how to capitalize on your audience without being annoying or invasive.

How to Identify an Opportunity and Launch Your Business

Mona Bijoor, founder of JOOR, a wholesale fashion marketplace, explains how she took years of experience and started her company.

The Difference Between Training and Teaching Employees

Jon Taffer, TV Host of reality show Bar Rescue, explains the surprising difference--and why it matters for all leaders.

3 Steps to Turn Your Idea Into a Product

Melissa Kieling explains how she made her idea for PackIt freezable lunch bags into a reality.

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