The Playbook

A.G. Lafley Pegs 2 Things for a Promising Business Strategy

The recently returned CEO of Procter & Gamble describes how to effectively bring creative ideas to market.

Don't Make This Mistake the Next Time You Interview

Tom Gimbel, the founder and CEO of the LaSalle Network, a recruiting firm, explains what not to do the next time you meet a potential new hire.

How to Grow Your Culture as You Grow

Serial entrepreneur Les McKeown explains three steps to help you intensely focus on keeping a culture that differentiates you.

2 Savvy Ways to Scout for Prospects on Twitter

"There are customers right now on Twitter who need you," says social media expert Dave Kerpen. "You just have to know how to search for them."

What Ice Cream and Tattoos Have to Do With Brand Loyalty

Johnny Earle, the founder of the Johnny Cupcakes t-shirt line, explains how he creates personal customer experiences.

How to Instill Company Values

Paul Spiegelman, chief culture officer at Stericycle (which bought his Beryl Health earlier this year), talks through three steps to make values part of your company culture. Really.

Johnny Earle: 'Make More Time for Your Company'

The founder of the Johnny Cupcakes clothing line recommends one way to make your business great.

How to Find the Right Investor

BerylHealth founder Paul Spiegelman, who sold his company to Stericycle this year, explains how to do due diligence on a prospective buyer or investor.

'You Owe It to Your Employees to Train Them Correctly'

Metal Mafia founder Vanessa Merit Nornberg explains her intensive multi-step new-hire training process.

How to Turn Your Customers Into Evangelists

From free t-shirts to house parties, Likeable Local founder Dave Kerpen explains how to get people marketing for you.

Dave Kerpen: 'What's Cooler Than Reaching a Billion People on Facebook?'

Dave Kerpen, CEO of Likeable Local, explains exactly how to target your audience using Facebook ads.

Scaling Your Company? Here's Whom You Should Hire

When you're rapidly growing your company, IT-staffing entrepreneur Nina Vaca recommends this certain kind of employee more than any other.

Use This Trick to Streamline Your Inbox

Productivity guru Jason Womack knows you can improve your email workflow--even if you check from your phone.

Most Effective Way to Market Your Start-up Today

HubSpot founder Brian Halligan explains how you can best reach your customers in the age of social media.

How 15 Minutes Can Fix Your Time Management

Leadership coach Jason Womack describes why you should break up your day into 96 different 15-minute blocks.

'I Don't Think We've Figured Social Media Out Yet'

William Cyr, the CEO of Sunny Delight Beverages, talks about how social media has changed marketing to teens.

'Create a Bond Between a Customer and Your Product'

A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy.

3 Creative Ways to Energize Your Staff

JJ Ramberg, the entrepreneur and host of MSNBC's Your Business, knows how you can keep your employees enthusiastic throughout the day.

3 Ways to Get Inside Your Customer's Head

User experience expert Amy Buckner Chowdhry explains how to understand what your customer needs before you launch a new product.

Freshii Founder's 5-Part Operating Manifesto

Matthew Corrin, CEO of Freshii, explains the basic principles that guide his restaurant business operations.