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The Playbook

Learn by doing -- or from those who have done it before.

How to Found a Company With Your Spouse

Eventbrite co-founder Julia Hartz on the challenges, opportunities, and threats that come with founding a company with your spouse.

Amy Jo Martin: Your Founder's Identity Is a Part of Your Brand Identity

Digital Royalty CEO Amy Jo Martin believes the best companies incorporate their leader's identity with the company's identity. Here's how.

Indiegogo CEO Offers 3 Pro Tips for a Successful Crowdfunding Campaign

Indiegogo CEO Danae Ringelmann explains the three most important steps you need to know before you launch your crowdfunding campaign.

Soraya Darabi: Why Starting Your Second Business Is Easy

Zady CEO Soraya Darabi describes how it's (mostly) easier to start your second business because of the lessons gleaned from your first venture.

Shama Hyder: Top 3 Digital Trends Changing Business Right Now

The Marketing Zen CEO lays out three digital trends that you need to know to be ahead of the game.

Why Your Social-Good Startup Might Be More Successful as a For-Profit

HandUp CEO Rose Broome explains the advantages of launching a do-good venture as a for-profit instead of a non-profit.

Bert Jacobs Explains 2 Ways You Can Startup and Solve Social Issues

Life is Good CEO Bert Jacobs offers concrete steps to creating a business centered around community that drives positive social change.

How 'Papa John' Made a 'People-Growing Machine'

Papa John's Pizza CEO John Schnatter believes a consistent message and product is what provides his pizza chain a leg up over competitors.

Why a Traditional 4-Year Degree Is a Terrible Investment

Howard Tullman, CEO of 1871, explains exactly how overvalued, and ripe for disruption, traditional higher education has become.

How to Use Hiring as a Tactical Advantage

Les McKeown, best-selling author of 'Predictable Success', explains exactly how you can poach and retain great talent for your business.

How to Get on the Shelves at a National Retail Chain

Alejandro Velez, founder of Back to the Roots mushroom kits, explains two things you need to know to get your product into a big-box retailer.

Go-To Personal-Finance Strategy for Entrepreneurs

Elle Kaplan, CEO of LexION Capital Management, explains how risk-taking entrepreneurs ought to approach their personal portfolios.

Marc Ecko: 'Success Is Merely the Hangover of Failure'

The founder of Marc Eckō Enterprises explains how you can achieve real success through incremental failure.

7 Secrets to Growing Your Business on Social Media

Brandi Temple, founder of Lolly Wolly Doodle, explains exactly how she achieved massive success selling kids clothes on social media.

Why You Should Invest in Customer Sophistication

Dashfire co-founder Rick Desai explains how he helped the founders of Matchist pivot their business offering.

Why You Should Pivot if Your Business Isn't Working

Matchist co-founder Tim Jahn describes how he constantly evolves his business.

How to Launch an Online Marketplace From Scratch

Stella Fayman explains her epiphany when she launched Matchist, her site that matches developers and startups.

How Big Data Will Shape the Internet

‎Porch co-founder Matt Ehrlichman says going-forward consumers will expect tailored web experiences.

The Right Way to Hire Millennials: 3 Tips

HireVue founder Mark Newman explains how you can use generational differences to your advantage.

The Secret to Influencing People? Attitude

Ping Fu, the founder of Geomagic, learned an important lesson from her Middle School-age daughter.

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