The Playbook

Johnny Earle: 'Make More Time for Your Company'

The founder of the Johnny Cupcakes clothing line recommends one way to make your business great.

How to Find the Right Investor

BerylHealth founder Paul Spiegelman, who sold his company to Stericycle this year, explains how to do due diligence on a prospective buyer or investor.

'You Owe It to Your Employees to Train Them Correctly'

Metal Mafia founder Vanessa Merit Nornberg explains her intensive multi-step new-hire training process.

How to Turn Your Customers Into Evangelists

From free t-shirts to house parties, Likeable Local founder Dave Kerpen explains how to get people marketing for you.

Dave Kerpen: 'What's Cooler Than Reaching a Billion People on Facebook?'

Dave Kerpen, CEO of Likeable Local, explains exactly how to target your audience using Facebook ads.

Scaling Your Company? Here's Whom You Should Hire

When you're rapidly growing your company, IT-staffing entrepreneur Nina Vaca recommends this certain kind of employee more than any other.

Use This Trick to Streamline Your Inbox

Productivity guru Jason Womack knows you can improve your email workflow--even if you check from your phone.

Most Effective Way to Market Your Start-up Today

HubSpot founder Brian Halligan explains how you can best reach your customers in the age of social media.

How 15 Minutes Can Fix Your Time Management

Leadership coach Jason Womack describes why you should break up your day into 96 different 15-minute blocks.

'I Don't Think We've Figured Social Media Out Yet'

William Cyr, the CEO of Sunny Delight Beverages, talks about how social media has changed marketing to teens.

'Create a Bond Between a Customer and Your Product'

A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy.

3 Creative Ways to Energize Your Staff

JJ Ramberg, the entrepreneur and host of MSNBC's Your Business, knows how you can keep your employees enthusiastic throughout the day.

3 Ways to Get Inside Your Customer's Head

User experience expert Amy Buckner Chowdhry explains how to understand what your customer needs before you launch a new product.

Freshii Founder's 5-Part Operating Manifesto

Matthew Corrin, CEO of Freshii, explains the basic principles that guide his restaurant business operations.

How to Protect Your Privacy on Facebook

Dave Kerpen, CEO of Likeable Local, explains exactly how to navigate Facebook's privacy settings.

Secret of a Truly Game-Changing Entrepreneur

What makes a technology business sustainable in the long run? It may not be what you think.

'When You Walk Into Our Store, You're Dealing With an Owner'

Dale Carlsen, founder of the Sleep Train, says his company's profits have grown 600 percent since he gave 25 percent of it to his employees.

3 Things to Do Before You Launch a Beverage Company

Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise.

2 IPO Lessons From Shutterstock

Shutterstock's $76 million IPO has been called 'picture perfect.' Here CEO Jon Oringer confides two ways to help you follow in his footsteps.

Align Managers and Employees Like 2 Rails on a Railroad Track

Bob Nardelli, the former CEO of Chrysler and Home Depot, explains how to enlist your team to deliver effectively.