The Playbook

Learn by doing -- or from those who have done it before.

A Key Innovation Lesson From Apple: You Don't Have to Be First

Doug Menuez, photographer and author of Fearless Genius, explains how Steve Jobs was early with the Mac, but built something off an existing foundation to create the iPod and iPhone.

Marcus Lemonis: Opportunity Is More Valuable Than Money

Marcus Lemonis, host of CNBC's The Profit, says that what truly motivates people is the chance to do great things.

Entrepreneurs Have to Pay a Price for World-Changing Innovation

Doug Menuez, photographer and author of Fearless Genius, talks about the level of sacrifice and commitment that true genius can require.

Understand the Elements of Creating--and Monetizing--Content

Alicia Navarro, founder of Skimlinks, explains that there's no single formula for successful content, and anyone has the ability to achieve it.

How Apple's John Sculley Championed Diversity and Got a Better Product

Doug Menuez, photographer and author of Fearless Genius, explains what he learned from former Apple CEO John Sculley about the incredible value of diversity.

How to Gain Respect as a Young Leader

When you're a younger entrepreneur, it's crucial that you're honest about your knowledge and mature about your actions, says Ocho co-founder Jourdan Urbach.

Chobani Founder: Too Much Knowledge Can Work Against You

Hamdi Ulukaya, founder of Chobani, talks about the dangers of over-thinking your decisions.

The Most Important Lesson From the Success of Steve Jobs

Doug Menuez, photographer and author of Fearless Genius, explains what he learned working with Steve Jobs and other entrepreneurs: most startups fail, but you can never give up if you want to succeed.

Adam Grant: Why Selfish Bastards Succeed

Adam Grant, author of Give and Take, wants to find a way to convert successful but selfish employees into givers.

Marcus Lemonis: You'll Be More Successful If You Feel Good About How You Look

Marcus Lemonis, CEO of Camping World, says it's important to package yourself in a way that's presentable but also that's true to who you are.

Why Packaging Is More Important Than You Think

Jane Wurwand, co-founder of Dermalogica, explains why it's so important to be consistent with the personality and culture of your product.

There's No Replacement for Grunt Work and High Standards

Jourdan Urbach, co-founder of micro-video sharing app Ocho, doesn't buy that working "smart" can replace working hard.

How to Choose the Right Bookkeeping Software

Jim Secord, CEO of the cloud-based accounting software Kashoo, describes what to look for when choosing bookkeeping software.

Chobani's Hamdi Ulukaya: The Big Challenge for Food Startups

Chobani founder Hamdi Ulukaya believes that smaller businesses have to figure out how to get quality food to a growing customer base without unreasonable prices.

Always Pivot in the Direction of Customer Feedback

Inc. contributing editor Jeff Haden explains how you'll know it's time to change plans and rethink your business plan.

Why More Men Need to Act Like Women at Work

Adam Grant, author of Give and Take, explains why unfair gender norms around giving--where women are taken for granted while men are rewarded--are bad for businesses.

The Right Way to Approach Workforce Reduction

Thomas Koulopoulos, founder of Delphi Group, explains three common mistakes business owners make when reducing staff.

How to Engage 21st Century Customers

Dave McKeown, COO of Predictable Success, says you need to use all the methods at your disposal to interact with your customers.

A Lesson From Steve Jobs on Commanding Respect

Photographer Doug Menuez learned a lot about projecting confidence from his time working with strong-willed genius Steve Jobs.

How to Be Smart About Cash Flow

PackIt co-founder Melissa Kieling explains how she conquered the difficult early days of her business.

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