The Playbook

Tina Wells: How to Engage Millennials

Buzz Marketing Group's CEO, Tina Wells, describes the key way to connect with Millennials.

Soraya Darabi: How to Pick the Right Co-Founder

Zady co-founder Soraya Darabi explains an effective strategy for selecting the perfect business partner.

Shama Hyder: How to Stand Out On The Web

The Marketing Zen Group founder Shama Hyder lays out three best practices for connecting with your core audience and converting customers.

John Warrillow: How to Scope Out a Strategic Buyer

Built to Sell author John Warrillow outlines the differences between a financial buyer and a strategic buyer and which might be the best choice for your company.

ZinePak Co-Founders: How to Self-Finance Your Company

ZinePak co-founders Brittany Hodak and Kim Kaupe haven't given up any equity to investors. Here's why and how you can too.

Sarah Prevette: 2 Topics to Prioritize When Stepping Down

Sarah Prevette, Co-Founder of BrandProject, outlines 2 key areas to address first when leaving your company.

'Papa' John Schnatter: Dealing With Fast International Growth

Papa John's founder John Schnatter describes the obstacles Papa John's faced when expanding internationally.

Bert Jacobs on the Power of Optimism

Life Is Good CEO Bert Jacobs emotionally describes his mother's legacy of positivity and how it permeated his business.

Srikumar Rao: 'The Way to Become an Inspiring Leader Is Not Even Try'

Author Srikumar Rao believes you should stop focusing on leadership and discover sincere personal inspiration. Then you'll be leading by default.

Steve Baker's 3 Tips to Start Open-book Management

The Great Game of Business VP Steve Baker offers 3 tips to get started with open-book management.

Tina Wells: How to Market to Millennials

Buzz Marketing Group's CEO, Tina Wells, breaks down the big mistake companies make when marketing to Millennials.

How to Found a Company With Your Spouse

Eventbrite co-founder Julia Hartz on the challenges, opportunities, and threats that come with founding a company with your spouse.

Amy Jo Martin: Your Founder's Identity Is a Part of Your Brand Identity

Digital Royalty CEO Amy Jo Martin believes the best companies incorporate their leader's identity with the company's identity. Here's how.

Indiegogo CEO Offers 3 Pro Tips for a Successful Crowdfunding Campaign

Indiegogo CEO Danae Ringelmann explains the three most important steps you need to know before you launch your crowdfunding campaign.

Soraya Darabi: Why Starting Your Second Business Is Easy

Zady CEO Soraya Darabi describes how it's (mostly) easier to start your second business because of the lessons gleaned from your first venture.

Shama Hyder: Top 3 Digital Trends Changing Business Right Now

The Marketing Zen CEO lays out three digital trends that you need to know to be ahead of the game.

Why Your Social-Good Startup Might Be More Successful as a For-Profit

HandUp CEO Rose Broome explains the advantages of launching a do-good venture as a for-profit instead of a non-profit.

Bert Jacobs Explains 2 Ways You Can Startup and Solve Social Issues

Life is Good CEO Bert Jacobs offers concrete steps to creating a business centered around community that drives positive social change.

How 'Papa John' Made a 'People-Growing Machine'

Papa John's Pizza CEO John Schnatter believes a consistent message and product is what provides his pizza chain a leg up over competitors.

Why a Traditional 4-Year Degree Is a Terrible Investment

Howard Tullman, CEO of 1871, explains exactly how overvalued, and ripe for disruption, traditional higher education has become.