The Playbook

Learn by doing -- or from those who have done it before.

No One Should Tell You How to Leave Your Business

Jane Wurwand, co-founder of Dermalogica, says you should be building a brand you're passionate about, not just a commodity to sell.

How Millennials, Gen Xers and Boomers Can Work Together

Thomas Koulopoulos, founder of Delphi Group, talks about the dangers of creating artificial generation gaps and how to treat behavioral differences.

What It Truly Means to Be an Entrepreneur

Alicia Navarro, founder of Skimlinks, explains the harsh realities of being an entrepreneur.

When to Go Big With Your Marketing Strategy

Melissa Kieling, co-founder of PackIt, talks about the challenge of marketing a product that's complicated to explain to consumers.

Marcus Lemonis: How to Win in a Competitive Market

Marcus Lemonis, host of CNBC's The Profit, describes the ingredients to succeed in a crowded market.

How to Look Beyond the Resume When Hiring

Alicia Navarro, CEO of Skimlinks, talks about how you can tell if you're hiring the right team members for your company.

Giving Your Employees Equity Is the Smart Thing to Do

Marcus Lemonis, host of CNBC's The Profit, explains the benefits that come with turning your employees into business partners.

When You Enter a New Industry, Begin With Humility

Jourdan Urbach, co-founder of Ocho, shares best practices for entering a new field you know nothing about.

A Key Innovation Lesson From Apple: You Don't Have to Be First

Doug Menuez, photographer and author of Fearless Genius, explains how Steve Jobs was early with the Mac, but built something off an existing foundation to create the iPod and iPhone.

Marcus Lemonis: Opportunity Is More Valuable Than Money

Marcus Lemonis, host of CNBC's The Profit, says that what truly motivates people is the chance to do great things.

Entrepreneurs Have to Pay a Price for World-Changing Innovation

Doug Menuez, photographer and author of Fearless Genius, talks about the level of sacrifice and commitment that true genius can require.

Understand the Elements of Creating--and Monetizing--Content

Alicia Navarro, founder of Skimlinks, explains that there's no single formula for successful content, and anyone has the ability to achieve it.

How Apple's John Sculley Championed Diversity and Got a Better Product

Doug Menuez, photographer and author of Fearless Genius, explains what he learned from former Apple CEO John Sculley about the incredible value of diversity.

How to Gain Respect as a Young Leader

When you're a younger entrepreneur, it's crucial that you're honest about your knowledge and mature about your actions, says Ocho co-founder Jourdan Urbach.

Chobani Founder: Too Much Knowledge Can Work Against You

Hamdi Ulukaya, founder of Chobani, talks about the dangers of over-thinking your decisions.

The Most Important Lesson From the Success of Steve Jobs

Doug Menuez, photographer and author of Fearless Genius, explains what he learned working with Steve Jobs and other entrepreneurs: most startups fail, but you can never give up if you want to succeed.

Adam Grant: Why Selfish Bastards Succeed

Adam Grant, author of Give and Take, wants to find a way to convert successful but selfish employees into givers.

Marcus Lemonis: You'll Be More Successful If You Feel Good About How You Look

Marcus Lemonis, CEO of Camping World, says it's important to package yourself in a way that's presentable but also that's true to who you are.

Why Packaging Is More Important Than You Think

Jane Wurwand, co-founder of Dermalogica, explains why it's so important to be consistent with the personality and culture of your product.

There's No Replacement for Grunt Work and High Standards

Jourdan Urbach, co-founder of micro-video sharing app Ocho, doesn't buy that working "smart" can replace working hard.

COPYRIGHT 2015 MANSUETO VENTURES
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