John Gerzema

John Gerzema is the president of BrandAsset Consulting and oversees strategy across the Young & Rubicam Brands Companies. He is also the co-author with Michael D'Antonio of the best-selling book Spend Shift: How The Post-Crisis Values Revolution is Changing The Way We Buy, Sell and Live. He is a pioneer in the use of data to identify social change and to help companies both anticipate and adapt to new consumer interests and demands.


Recent Trend Watcher Articles

Why You Should Hire E-lancers

By John Gerzema |  May 24, 2012

When you don’t need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery.  Read more


Reshaping the World of Retail

By John Gerzema |  May 24, 2012

People are shopping with a mission, and brands are announcing themselves from behind store walls. The Proximity Era has begun.  Read more


The Geeks Are Graying

By John Gerzema |  May 24, 2012

Why businesses shouldn't treat technology as a young person's game  Read more