Here's what some negotiators with a track record of success have to say about improving your skills.
Until fairly recently, business intelligence (BI) was almost exclusively the domain of enterprise organizations with deep pockets and extensive data-analysis capabilities--well beyond the reach of most small and medium-sized businesses (SMBs). Not anymore.
Reaching customers and prospects on Facebook used to be a fairly straightforward proposition for small and medium-sized businesses, but as the social media giant continues to tinker with its algorithms, that's no longer the case.
The unfettered access and flexibility that mobile applications and cloud-based networks provide employees has been a boon for many small and medium-sized businesses. Is your cloud system secure? Take some simple yet important steps to increase security.
Managing network costs is a continuous balancing act for small and medium-sized businesses. They are constantly challenged to find the best allocations of often limited resources to ensure networks remain reliable, flexible enough to grow, and cost-effective.
Free Wi-Fi access is fast becoming a prominent customer expectation. Consumer-facing small and medium-sized businesses not currently offering their customers free Wi-Fi may soon find themselves at a serious competitive disadvantage -- if they're not already.
Successful cybercrime attacks against giant corporations and government agencies may get all the headlines, but small and medium-sized businesses are not immune. In fact, they often make particularly attractive targets because they tend to have small security budgets.
Businesses of all types and sizes have begun including social media events in their marketing mix and with good reason. This digital strategy can be particularly rewarding for small and medium-sized businesses
Most owners of small and medium-size businesses face a constant bombardment of decisions to be made and fires to be put out, but is that really the most productive use of your time? Often, the answer is no. Here's where you should be focusing now.
The most common problem that Lorrie Thomas Smith, CEO of Web Marketing Therapy, encounters with the websites of small and medium-sized businesses is a straightforward one and, thankfully, pretty easy to fix.
Some people think the term "leadership presence" is all about wearing the right wardrobe or mastering the latest presentation skills. True leadership presence involves much more -- and you probably underestimate its importance to the success of your business. Here's what you need to know.
Growth hacking is talked about a lot in the marketing world - but it implies cheating or shortcuts of some sort. In order to achieve something sustaining, you must identify which stage of growth your business is in.
The number-one thing that will grow your business is a marketing system that can be repeated for every customer.
Hiring has been called the million-dollar decision, because of the amount of money and time you invest in an employee.
Customers encounter your website from different sources. Sometimes it is best to give them a place to start.
Social streaming is becoming very popular. Is it something your business should begin using to reach your customers? Or is it just another flavor-of-the-month?
Your sales process at the point of sale can often be overlooked because you have achieved the sale itself. But if you want to turn that sale in to many more, it requires focus.
Content needs to be created consistently, but that doesn't mean it all has to cover different themes. Your intent and focus on your marketing strategy will make your content more effective.
Being a local business is an advantage. It's time to put that to work for you.
Bring your best image front-and-center by focusing on building positive search results.
Understanding how people buy is the key to selling today.
Ready to organize and streamline your content program? Here's how.
Livestreaming is all the rage. Here's how to make it work for your business.
Trust-building for your customers is important, but how do you cultivate trust?
Sometimes it's better to promote others than simply promoting yourself
Use voice technology for greater productivity and customer outreach.
With vacations and travel, some businesses find that things slow down during the summer. Use the downtime to improve your business and yourself.
Most business advice will tell you that you must--absolutely must--take time off for a vacation. But what if you can't find the time to get away from your business this summer?
Proposals take a lot of time to write, and it can be frustrating when they don't result in business. To write better proposals, you must know more before writing.
Trust is an important part of the buying process. Avoid these 10 ways you can lose your customers' trust.
Everyone is working to automate their marketing these days, but sometimes it is better to market yourself by doing something that can't be automated.
Business owners often think they have to change the way their customers think in order to make sales. In reality, your customers want to participate in these behaviors; your job is to guide them.
The sales funnel is broken. Today's customer needs a more complete journey.
Business is little more than a series of systems. When you start to view your business with this kind of thinking, you can start to organize everything around the smallest unit possible - the task.
The controversy of social sharing -- etiquette tips to make you friends and keep the critics at bay.
A brand is the collective perception of those that interact with your business. The problem with most businesses, though, is that this kind of branding is unintentional.
Authority is not appointed -- it's earned. How can you increase your authority and command more respect?
Are you having trouble reaching your marketing goals? Try this one resource to make them more effective.
If you're not creating personal connections and sharing useful information on social media, you're doing it wrong. Here are five steps to get back on track.
Getting more shares may be a great way of expanding your audience, but to get shares, you have to work for them. Here's how to get your content in the right place to go viral.
Need to build your business financial history, streamline operations, and motivate your employees? This one key move delivers on all fronts.
Grow your business by connecting with these three types of customers.
Maximize your local search results with these tips
There are many ways to generate B2B leads. In this post I've outlined three that have worked for many small businesses in our consulting practice.
In business today, content must be a key element in order to stay competitive. Not only do you need content but it must be valuable, and education-based for your ideal customer.
Mobile tools can revolutionize your employees' productivity, but you have to know the strengths and weaknesses of each device.
Pinching pennies--even when your business is flush--pays off in a variety of surprising ways. Here's why it makes sense to stay frugal.
What the most successful business owners I know always make time for
How to create the right context for social media within your overall marketing plan
A blog can definitely bring in sales. You may not see the numbers jump right away, but blogging regularly can foster relationships with customers that help to generate future sales.
Five tools to make your business run a little leaner and greener.
Your designer does not define your brand identity. Your true brand identity is the view your customers have of your company.
Think of your talking logo as a verbal business card.
Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are some fresh insights into naming your business well.
Entrepreneurs are bombarded with issues competing for their attention during the early days of a startup venture, and prioritizing strategically can be a challenge. But even in the midst of that frenzied environment, choosing the right startup team should be at the top of your list.
If you want to attract venture capital for your new business, here's a suggestion: Start with a great idea and be really good at what you do. Here's a peek at VC's wish list in companies they seek to fund.
Mercersburg Academy has been producing Rhodes scholars and Olympic athletes for more than 120 years, but as its technology-enabled, 1:1 collaborative education initiative shows, the prestigious Pennsylvania prep school is anything but old-fashioned.
Jim Donovan, president of Pfeifer Industries, found an effective solution to the company's TCO challenges in voice and internet services from Comcast Business
Ashlawn Farm Coffee owner Carol Dahlike talks about how she used Comcast Business Internet and Wi-Fi to set her business apart from the competition.
Vice President and General Manager Michael Szczepkowski discusses the important role technology plays in helping the overseer of New England's largest cultural venues fulfill its mission.
Improve productivity and collaboration with this robust tool.
Your website is the lifeline to your business, so make sure it's always up and running with reliable Web hosting
Most companies conduct a significant amount of business by telephone, and there's no better platform for that than Comcast Business VoiceEdge. With HD voice quality and a host of productivity-boosting features, VoiceEdge is like having a cloud-based virtual PBX.
This online tool is great for boosting productivity through increased collaboration
F-Secure Protection Service for Business is a prestigious, award-winning, multi-device security solution designed specifically for the needs of small businesses.
The Cloud Desk connects you with knowledgeable Comcast Business Cloud Desk agents for consultation and recommendations, acting like a concierge service for Hosted Applications.
DocuSign helps small businesses and individual professionals around the world easily and securely send, sign, and manage documents in the cloud.
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