According to the 2013 Small Business Technology Survey, produced by the National Small Business Association, “social media is a growing piece of small businesses online strategy,” with LinkedIn and Facebook leading the field in terms of social media outlets used for business purposes. The report points to a notable drop in those small firms who said they don’t use any social media whatsoever, from 53 percent in 2010 to just 27 percent today. Part of the reason is that social media has moved from being a purely social platform to one that truly supports business objectives.
This edition of Productivity@Work explores the growth and maturation of social media, its impact on business marketing, and the ways you can leverage its capabilities to gain new customers and, ultimately, expand your business. If there are issues you'd like to see covered in Productivity@Work, or if you'd like your company to be profiled in a future issue, email us at Editor_at_newsletter@cable.comcast.com, and we'll get back to you.