July 2014 | Making Mobile Work
Mobility is clearly becoming a marketing mainstay. In this issue of Productivity@Work, we cover the ways mobility is becoming embedded in marketing and how it can be implemented as part of an overall strategy. If there are issues you'd like to see covered in Productivity@Work, or if you'd like your company to be profiled in a future issue, email us at Editor_at_newsletter@cable.comcast.com, and we'll get back to you.

If your marketing strategy does not yet include a mobile component, it's time to get cracking, because advances in mobile technologies are driving rapid changes in user behavior. Read More
More Features from Productivity@Work:

Take Your Marketing to the Next Level
The B4B blog can help you push the envelope on your marketing efforts. Each week, you'll find new tactics and resources from John Jantsch, best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine, and Anita Campbell, CEO of Small Business Trends.
We Don't Need More Relationships
Personal relationships in business matter, perhaps as much as ever, but they come as a result of building trust by making a solid business case first.
Systematically Build Personal Brand Authority
Today, authority is it. If you're an entrepreneur, coach, consultant, professional service provider, or salesperson, your perceived authority is what allows you to up your game significantly.
5 Essential Elements of a Useful Social Media Plan
Living inside the bubble of the social media marketing world, it's easy to forget that many organizations still don't know how to reconcile social media into their everyday sales and marketing routine.
Growth Hacking Is Just Effective Marketing
Effective marketing, no matter what you call it, is not a single tactic or event, it's a process that lives and dies by your ability to test and measure and adapt.
The Future of Marketing Is Organizing Behavior
I made the following statement in some social channels recently: "The future of marketing is less about demand creation and more about organizing behavior."
How to Create a Total Online Presence
As marketing your business online continues to evolve, it has become essential to look at how you view your online presence in a global, integrated, and strategic manner.
7 Guiding Questions for Business Success
If I were starting a business today there are just seven questions I would want answers to.
What I Know for Sure About Leadership
Only recently have I come to appreciate the important role that effective leadership plays in actually growing a business.
How to Create a Total Content System
As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning.
When Does a Customer Actually Become a Customer?
For most businesses, a customer becomes a customer when they buy a product, sign a contract or agree to terms of a deal.
How Negative Reviews Can Help You
We all want positive reviews. But in the long run, we can be better off getting that occasional negative review.
Hiring in the Social Media World
Today, employees are expected to be more multi-faceted and have a wide range of skills.
3 Ways You May Be Undermining Your Online Networking
Some people undermine their efforts to make friends and influence people online (to use the words of Dale Carnegie).
5 Ways to Use Big Data
Big data is more than a buzzword; it's powerful stuff.
The One Thing Your Website Lacks--and Why It Matters
Your business needs an Internet presence that compels visitors to action. Make it happen.
5 Ways to Protect Your Reputation Online
Who among us can't think of at least one online reputation disaster involving a huge brand? Whether it was the United guitar scenario or the Domino's pizza video from 2009, examples abound.
Make Your Article Awesome
Creating content can be stressful...that's where a content creation checklist can help.
Does Your Website Meet These 25 Tests?
Here's a list of the 25 tests that a small business website should meet.
15 Ways to Get More Mileage from Your Content
With content so essential to a business's online presence and marketing, it's important to think about content as a strategic asset.
11 Ways to Use Images on Social Media
One of the interesting developments in social media over the past few years is the rise of visual aspects of social sharing.

Founder and CEO Patrick King discusses the ways mobility and marketing are becoming increasingly inseparable. Read More
More Company Profiles
CRS Technology Consultants: Keeping Clients Covered
For CRS and president Jordi Tejero, client security is paramount.
Pakboats: Enabling Constant Collaboration
Maintaining global connections is the key to the success of owner Alv Elvestad's unique canoe company.
Diamond Warranty Corporation: Finding the Keys to Return on Cloud Investment
How vice president R. Michael McArthur found the apps that gave this premium extended auto warranty company the best bang for its buck.
Affiliated Insurance Services: Living (and Making a Living) on the 'Net
Here's how Affiliated maximizes email communication with customers and vendors, all of the individual insurance company programs, rating services, and its own management programs.
Axis41: More Speed, Less Cost
Big Data is all the rage in business circles right now, but before the concept ever reached its current buzz-worthy status, companies like Axis41 were facing the challenges that come with gathering, analyzing, and manipulating huge amounts of data, not to mention sharing it both internally and externally.
Tir Na Nog: A BYOD Melting Pot
Combining the welcoming warmth of an authentic Irish pub with world-class TV, WiFi, Internet, and voice.

Swiftpage Engage delivers email marketing, contact management, and social media marketing tools that empower you to convert prospects, retain customers, and grow your businesses for the long term. Read More
More Resources
B4B Resource: Stay Secure Online
Hackers, viruses, pop-ups and spam are all enemies of office productivity.
B4B Resource: Collaborate Your Way to a Stronger Business
Collaborating with colleagues, partners, and customers--whether via Windows Sharepoint, social networking sites, or texting--gives companies agility to drive innovation and success.
B4B Resource: Put the Cloud to Work for Your Business
As your mobile (and in-house) staff increasingly turns to its own devices and apps to boost their own productivity, you have the option of giving them access to proven, powerful cloud-based tools and applications. The Upware Marketplace from Comcast Business offers all the resources you can use.
Productivity@Work Resource: Upware: Core Cloud-based Tools and Apps to Support Your Anywhere Workers
As your mobile (and in-house) staff increasingly turns to its own devices and apps to boost their own productivity, you have the option of giving them access to proven, powerful cloud-based tools and applications.
Productivity@Work Resource: Make Your Business a Real Hot Spot
If you're a Comcast Business Internet customer with any type of waiting area for customers, patients, or other patrons, you can turn your business into a WiFi hotspot at no cost. It's a value-added way to give your customers another reason to come to your business.
Productivity@Work Resource: A Phone System That Matches Your People
A managed voice solution allows you to focus on your business instead of your business communications.

As a Comcast Business Internet customer, you can now enjoy the convenience of Wi-Fi for your employees and your customers--and it's included with your Comcast Business Internet service. Read More
More Tips
Upware Tip: Protect Your Business with PSB
F-Secure's PSB (Protection Service for Business) is a prestigious, award-winning turnkey security solution, designed specifically for the needs of small businesses.
Upware Tip: Move Your Business Forward with Hightail
Hightail (formerly YouSendIt) is a simple, safe, and convenient content-sharing solution that works wherever you need to work. Collaborate effortlessly and securely with colleagues, clients, and contractors, and move your business forward.
Upware Tip: CarboniteTM Takes Data Backup off Your Plate
When you're focused on serving your clients and growing your business, tasks like data backup can fall to the bottom of your priority list.
Productivity@Work Tip: Kickstart Your Technology
Technology evolves at breakneck speed, and it plays an increasingly important role in the success of all types of businesses, regardless of size.
Productivity@Work Tip: Get Your Data Faster
When your business needs data, speed rules the day. Comcast Business Internet offers download speeds up to 100Mbps* and Business High Speed Internet speeds up to 5 times faster than DSL . According to a PCMag test of the fastest business ISPs in 2012, Comcast Business Internet topped both Verizon and tw telecom. In fact, PCMag dubbed Comcast Business "the fastest business ISP."

Make Your Business Case
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