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September 2014 | The Power of BPO
Business Process Outsourcing (BPO) isn't new, but its scale and the fact that it's now cloud-based, makes it a more attractive option for small businesses. This issue of Productivity@Work outlines the keys to understanding how BPO can work to improve your productivity (and bottom line), how the cloud is making it easier than ever to implement, and what to look for in a provider. If there are issues you'd like to see covered in Productivity@Work, or if you'd like your company to be profiled in a future issue, email us at, and we'll get back to you.

Business process outsourcing is not a new concept. In recent years however, the range of BPO options available to small and medium-sized businesses has increased significantly. Read More
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Take Your Marketing to the Next Level
The B4B blog can help you push the envelope on your marketing efforts. Each week, you'll find new tactics and resources from John Jantsch, best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine, and Anita Campbell, CEO of Small Business Trends.
John Jantsch
Managing the Curve of Expectation
Expectations set and met are what make you a hero
The Greatest Social Media Opportunity
Inbound and outbound selling and marketing must be integrated.
"Social Surround” Your Customers: 5 Keys
Employing tools that give you a deeper glimpse into what your customers care about is how you discover ways to build deeper relationships.
Sales Success: It's About Context
In sales, by reframing the selling process as a journey that you and the client are on together you can become a valuable part of your client's team
Dark Posts: Best Facebook Advertising Right Now
It may sound evil, but it's a killer way to use newsfeed style ads.
Why Your Content Marketing Must Change
Now that pretty much everyone on the planet gets the importance of content marketing it's time to throw a wrench in the works.
Podcasts: Creating Audio Authority One Interview at a Time
Whether you ever plan to view your podcast as a show or publication or just another way to create a highly portable form of content, a podcast can open doors.
5 Keys to Integrated Selling
While integration is a concept that is often applied broadly to a companies' strategic approach, I believe it can and should be applied specifically to the more individual process of sales and selling.
5 Tools to Make Your Email Smarter, Faster, Better
Email is the one tool that pretty much everyone has, everyone uses, and everyone checks on a daily basis, so business use of email as an external communication tool isn't going anywhere soon.
Why Teaching Is Such a Sexy Way to Sell
Everyone knows that today you must educate if you want to build trust. But, may I suggest that teaching what you know how to do is also a powerful way to go beyond trust to closing more deals.
Systematically Build Personal Brand Authority
Today, authority is it. If you're an entrepreneur, coach, consultant, professional service provider, or salesperson, your perceived authority is what allows you to up your game significantly.
We Don't Need More Relationships
Personal relationships in business matter, perhaps as much as ever, but they come as a result of building trust by making a solid business case first.
5 Essential Elements of a Useful Social Media Plan
Living inside the bubble of the social media marketing world, it's easy to forget that many organizations still don't know how to reconcile social media into their everyday sales and marketing routine.
Growth Hacking Is Just Effective Marketing
Effective marketing, no matter what you call it, is not a single tactic or event, it's a process that lives and dies by your ability to test and measure and adapt.
The Future of Marketing Is Organizing Behavior
I made the following statement in some social channels recently: "The future of marketing is less about demand creation and more about organizing behavior."
How to Create a Total Online Presence
As marketing your business online continues to evolve, it has become essential to look at how you view your online presence in a global, integrated, and strategic manner.
7 Guiding Questions for Business Success
If I were starting a business today there are just seven questions I would want answers to.
What I Know for Sure About Leadership
Only recently have I come to appreciate the important role that effective leadership plays in actually growing a business.
How to Create a Total Content System
As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning.
When Does a Customer Actually Become a Customer?
For most businesses, a customer becomes a customer when they buy a product, sign a contract or agree to terms of a deal.
Anita Campbell
3 Excuses That Keep You from Growing
The only thing holding you back is a four-letter word: fear.
7 Simple Operational Improvements
Small changes with a big payoff.
The Changing Face of Lending Tech
Here are four ways technology can open up capital for your business.
A 10-point Year-End Plan
It's good to conduct a fourth quarter review of our businesses to identify what we need to do to finish the year strong, and be positioned for next year.
7 Hacks That Push Productivity
Well, if cash is king, then time is queen. Your time as a business owner or manager in a fast-moving business is equally valuable.
5 Advanced Twitter Features You Should Be Using
In recent years, as Twitter prepared for its IPO and then gained access to public capital, it has been steadily adding features beyond simple 140-character messaging.
You Can't Do It All: 3 Things to Outsource
Are you one of the many small business owners who feel like it's up to you to take care of every inch of your business, from day-to-day activities to bigger strategic initiatives?
4 Ways to Fix Content Marketing Mistakes
You may be making mistakes that are causing the less-than-impressive results you're seeing from your content marketing.
Trust: The Often Overlooked Benefit of Social Media
Trust leads to customer loyalty. It's how we get customers to stay with us over time, renewing contracts and not abandoning us.
The Much-Maligned Business Plan (and Why You Need One)
Creating a business plan and digging into your numbers can avert a business-threatening shortfall. But the even more exciting thing is that it can also propel you to look for opportunities to grow your company.
How Negative Reviews Can Help You
We all want positive reviews. But in the long run, we can be better off getting that occasional negative review.
Hiring in the Social Media World
Today, employees are expected to be more multi-faceted and have a wide range of skills.
3 Ways You May Be Undermining Your Online Networking
Some people undermine their efforts to make friends and influence people online (to use the words of Dale Carnegie).
5 Ways to Use Big Data
Big data is more than a buzzword; it's powerful stuff.
The One Thing Your Website Lacks--and Why It Matters
Your business needs an Internet presence that compels visitors to action. Make it happen.
5 Ways to Protect Your Reputation Online
Who among us can't think of at least one online reputation disaster involving a huge brand? Whether it was the United guitar scenario or the Domino's pizza video from 2009, examples abound.
Make Your Article Awesome
Creating content can be stressful...that's where a content creation checklist can help.
Does Your Website Meet These 25 Tests?
Here's a list of the 25 tests that a small business website should meet.
15 Ways to Get More Mileage from Your Content
With content so essential to a business's online presence and marketing, it's important to think about content as a strategic asset.
11 Ways to Use Images on Social Media
One of the interesting developments in social media over the past few years is the rise of visual aspects of social sharing.

This chain of microbreweries, hotels, and spas uses onsite services to keep customers coming back. Read More
More Company Profiles
Imagine, Inc.: Mobility Is Everything
Founder and CEO Patrick King discusses the ways mobility and marketing are becoming increasingly inseparable.
CRS Technology Consultants: Keeping Clients Covered
For CRS and president Jordi Tejero, client security is paramount.
Pakboats: Enabling Constant Collaboration
Maintaining global connections is the key to the success of owner Alv Elvestad's unique canoe company.
Diamond Warranty Corporation: Finding the Keys to Return on Cloud Investment
How vice president R. Michael McArthur found the apps that gave this premium extended auto warranty company the best bang for its buck.
Affiliated Insurance Services: Living (and Making a Living) on the 'Net
Here's how Affiliated maximizes email communication with customers and vendors, all of the individual insurance company programs, rating services, and its own management programs.
Axis41: More Speed, Less Cost
Big Data is all the rage in business circles right now, but before the concept ever reached its current buzz-worthy status, companies like Axis41 were facing the challenges that come with gathering, analyzing, and manipulating huge amounts of data, not to mention sharing it both internally and externally.
Tir Na Nog: A BYOD Melting Pot
Combining the welcoming warmth of an authentic Irish pub with world-class TV, WiFi, Internet, and voice.

For private offices, having the latest TV programming can make the world of difference for your clients. Read More
More Resources
Upware Resource: Engage More Customers
Swiftpage Engage delivers email marketing, contact management, and social media marketing tools that empower you to convert prospects, retain customers, and grow your businesses for the long term.
B4B Resource: Stay Secure Online
Hackers, viruses, pop-ups and spam are all enemies of office productivity.
B4B Resource: Collaborate Your Way to a Stronger Business
Collaborating with colleagues, partners, and customers--whether via Windows Sharepoint, social networking sites, or texting--gives companies agility to drive innovation and success.
B4B Resource: Put the Cloud to Work for Your Business
As your mobile (and in-house) staff increasingly turns to its own devices and apps to boost their own productivity, you have the option of giving them access to proven, powerful cloud-based tools and applications. The Upware Marketplace from Comcast Business offers all the resources you can use.
Productivity@Work Resource: Upware: Core Cloud-based Tools and Apps to Support Your Anywhere Workers
As your mobile (and in-house) staff increasingly turns to its own devices and apps to boost their own productivity, you have the option of giving them access to proven, powerful cloud-based tools and applications.
Productivity@Work Resource: Make Your Business a Real Hot Spot
If you're a Comcast Business Internet customer with any type of waiting area for customers, patients, or other patrons, you can turn your business into a WiFi hotspot at no cost. It's a value-added way to give your customers another reason to come to your business.
Productivity@Work Resource: A Phone System That Matches Your People
A managed voice solution allows you to focus on your business instead of your business communications.

Get MaaX can safely and securely migrate all of your data to Comcast Hosted Exchange. Read More
More Tips
B4B Tip: Business Wi-Fi Works for You and Your Customers
As a Comcast Business Internet customer, you can now enjoy the convenience of Wi-Fi for your employees and your customers--and it's included with your Comcast Business Internet service.
Upware Tip: Protect Your Business with PSB
F-Secure's PSB (Protection Service for Business) is a prestigious, award-winning turnkey security solution, designed specifically for the needs of small businesses.
Upware Tip: Move Your Business Forward with Hightail
Hightail (formerly YouSendIt) is a simple, safe, and convenient content-sharing solution that works wherever you need to work. Collaborate effortlessly and securely with colleagues, clients, and contractors, and move your business forward.
Upware Tip: CarboniteTM Takes Data Backup off Your Plate
When you're focused on serving your clients and growing your business, tasks like data backup can fall to the bottom of your priority list.
Productivity@Work Tip: Kickstart Your Technology
Technology evolves at breakneck speed, and it plays an increasingly important role in the success of all types of businesses, regardless of size.
Productivity@Work Tip: Get Your Data Faster
When your business needs data, speed rules the day. Comcast Business Internet offers download speeds up to 100Mbps* and Business High Speed Internet speeds up to 5 times faster than DSL . According to a PCMag test of the fastest business ISPs in 2012, Comcast Business Internet topped both Verizon and tw telecom. In fact, PCMag dubbed Comcast Business "the fastest business ISP."

Make Your Business Case
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