The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon? Read more
Coming Up With a Slogan
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than with a lackluster slogan. Read more
A slogan is the most important ad a company can have. Follow these five tips for writing one that works. View slideshow
We've asked industry pros for their most creative tips for writing a sticky, meaningful tagline. Read more
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
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