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Coming Up With a Slogan


Recent Coming Up With a Slogan Articles

The New Rules of Writing a Memorable Slogan

Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline.  Read more


Jim Koch on the Secret to Effective (and Cheap) Marketing

Educating consumers is crucial if you want to keep marketing expenses in check.  Read more


Kenneth Cole: How the King of Sole Got Soul

Kenneth Cole focused his marketing efforts on helping social issues to raise the profile of his company.  Read more


In a Former Life: David Gochman

A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard.  Read more