Why Obama's New Campaign Slogan Is All Wrong
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than with a lackluster slogan. Read more
Coming Up With a Slogan
How to Write a Slogan That Sells
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
The New Rules of Writing a Slogan
Want to come up with the next "Got milk?" We've asked industry pros for their most creative tips for creating a sticky, meaningful tagline. Read more
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Kenneth Cole: How the King of Sole Got Soul
Kenneth Cole focused his marketing efforts on helping social issues to raise the profile of his company. Read more
Recent Coming Up With a Slogan Articles
In a Former Life: David Gochman
A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard. Read more
