The New Rules of Writing a Slogan
We've asked industry pros for their most creative tips for writing a sticky, meaningful tagline. Read more
Coming Up With a Slogan
Tiger's New Nike Ad...Too Soon?
The new Nike ad proclaims "Winning Takes Care of Everything." But does it? Is this ad too much, too soon? Read more
Why Obama's New Campaign Slogan Is All Wrong
In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan. Read more
How to Write a Slogan That Sells
A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. View slideshow
Jim Koch on the Secret to Effective (and Cheap) Marketing
Educating consumers is crucial if you want to keep marketing expenses in check. Read more
Recent Coming Up With a Slogan Articles
Kenneth Cole: How the King of Sole Got Soul
Kenneth Cole focused his marketing efforts on helping social issues to raise the profile of his company. Read more
In a Former Life: David Gochman
A look at some of the lessons that David Gochman, CEO of Academy Sports Outdoors, learned while a grad student at Harvard. Read more
