Zumba's War With the Pirates
This fast-growing company is besieged by imitators, counterfeiters, and fakes. In defense, it employs a fleet of about 20 in-house lawyers and retains law firms all around the world. Read more
Company of the Year
Zumba's Other Entrepreneurs
Instructors are the lifeblood of Zumba Fitness, making up both the company's primary customer base--and its core product. Many also have their own Zumba businesses. View slideshow
Bringing Zumba to the People
How three sisters designed, marketed, and expanded their own fitness business, Chicago Latin Fitness. And it all started with Zumba. Read more
How Music Keeps Zumba Movin'
Today, both record labels and individual artists come to Zumba. Hip-hop star Pitbull created a special Zumba mix of a track from his album Planet Pit, and Zumba choreographed a routine for it. Here's how it happened. Read more
Zumba: Loud & Proud Style
Zumbawear, like Zumba-everything-else, aims to help instructors make money. And it's selling 3 million items of clothing this year. Read more
How Big Can a Zumba Business Get?
Z Club NY expects to produce revenue of $350,000 next year, which puts it near the pinnacle of Zumba businesses. Here's how it became the black label of Zumba clubs. Read more
Recent Company of the Year Articles
Zumba Fitness: Company of the Year
You know what's even healthier, stronger, and more flexible than a Zumba instructor? The business model behind Zumba. Read more
'Zumba Is a Huge Opportunity' 
Z Club NY, one of several thousand standalone Zumba start-ups, expects to hit revenue of $350,000 next year. But it's still a work in progress. Watch video
5 Reasons Chobani Rules | Company of the Year Runner-Up
Chobani grew 2,662% over the past three years and has revenue of about $1 billion. The numbers tell only part of the story of why this Greek-yogurt maker is ... Read more
Square Makes Money Smarter | Company of the Year Runner-up
This innovative payment company enables smartphones to act like wallets--or like cash registers. And it's changing the way we think about money. Read more
Airbnb Is Changing Travel | Company of the Year Runner-Up
Can you believe the home-rental site that lists properties in 30,000 cities across 192 countries once had trouble raising $20,000? Now it is valued at $2.5 b... Read more
Kickstarter Won't Sell Out | Company of the Year Runner-up
The world's most popular crowdfunding site, founded by Perry Chen, Yancey Strickler, and Charles Adler, has helped 80,000 entrepreneurs and artists fund proj... Read more
Evernote: 2011 Company of the Year
The Company of the Year is rejecting industry trends, getting customers to pay for something that's free, and reinventing the way we remember. Read more
How Evernote, 2011 Company of the Year, Works
A deeper look at the inner workings of Evernote, and highlighting how some big names in the tech industry have become fanatics of this Company of the Year. Read more
Entrepreneur of the Year 2009: Kevin Surace of Serious Materials
The founder of Serious Materials wants to save the world and make a billion dollars. And he just might pull it off. Read more
