Competition and Market Share


Recent Competition and Market Share Articles

How to Avoid the Price-War Trap

Dealing with low-priced competitors  Read more

10 Tips on How to Research Your Competition

Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best...  Read more

The Great Cupcake Wars

You know who plays for keeps these days? Cupcake makers. The stakes are high. Ditto, our correspondent’s blood sugar  Read more

Case Study: When a Competitor Attacks Your Company Online

When a competitor started posting negative comments about their company online, the founders of Nurse Next Door had to decide how to fight back.  Read more

How to Narrow Your Target Market

Companies that try to be all things to all customers are sure to fail. Here's a business guide from Inc.com on how to focus on your target market.  Read more

How to Use Competitive Intelligence to Gain an Advantage

A growing industry will help you keep tabs on—and stay ahead of—your company's competition. A guide to ethically gathering data on your rivals  Read more

Competitive Intelligence: How to Spot a Liar

The art of knowing when to trust a source of information  Read more

Competitive Intelligence: How to Work a Trade Show

Why a trade show is the best place to gather information  Read more

Competitive Intelligence: The Art of Garbology

Searching your rival’s garbage: a messy but legal tactic  Read more

Book Review: Killing Giants

Author Stephen Denny shares 10 strategies to topple the Goliath in your industry.  Read more

How to Provide Great B2B Customer Service

Providing great customer service can be an effective strategy to beat out larger competition.  Read more

Are You a David or a Goliath?

Small companies taking on big rivals. Plus, the art of the pivot, Hollywood smiles on Vita Coco, and the rest of the day's news.  Read more

Forget About the Competition

The smart strategy is to just do your best, writes venture capitalist Fred Wilson.  Read more

How to Bring an Alcoholic Beverage to Market

Hey, home-brew whiz. So you have what it takes to get your intoxicating beverage behind bars and on liquor-store shelves?  Read more

Small Business Backing Wal-Mart?

Think small businesses fear the price-slashing competitive tactics of Wal-Mart? Well, you'd be wrong. That is, if you go by a Wal-Mart-funded survey of Ne...  Read more

Google eBooks Is Here

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: ...  Read more

Court Sides With Small Business in Predatory Pricing Case

A California Supreme Court ruling that cracks down on predatory pricing is being hailed as victory for small businesses.  Read more

6 Questions to Ask Before Creating a Warranty

Offering a warranty or guarantee on your product or service can build trust in your brand and set you apart from the competition.  Read more

Engineering a Better Cup of Coffee

An industrial engineer takes on Starbucks and Dunkin' Donuts by launching a pair of small, independent coffee shops.  Read more

How Respecting Competition Wins Business

What should you say when a prospective customer asks, "How are you different from your competition?"  Read more

How to Diversify Your Customer Base

Every business wants to reach a broader audience. Here are five free strategies to diversify your audience and to expand your reach.  Read more

Norm Brodsky on Competition

Low-price competition is a serious threat. How can a small business fight it?  Read more

The $100 iPad Killer?

A cheaper tablet on the horizon. It will run Google's Android operating system and it will likely be sold by a Chinese computer company. That's the...  Read more

Mark Johnson, Co-Founder of Innosight 

Mark Johnson, co-founder of business consultancy Innosight, answers viewer questions about innovation.  Watch video

How to Conduct Competitive Research

Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out.  Read more

4 Kinetic Energy Start-ups

What if you could recharge your iPhone simply by taking a walk or a ride on your bike? That's the pitch made by the start-ups that are creating new devices t...  View slideshow

Changing the Status Quo

It's official.  Today I was elected a board member of the American Beverage Association, which means that either we've changed or the Beverage Establ...  Read more

Market Validation: Why Ready, Aim, Fire Beats Ready, Fire, Fire, Fire, Aim

More than 65 percent of new products fail. Based on the percentage of new products that fail, $260 billion is lost in the U.S. alone.  Read more

Sales Tips From the World's Toughest Customers

Entrepreneurs are beating down the doors to sell stuff to Corporate America. Here's how to move to the front of the line.  Read more

How to Sell to Coca-Cola

Hint: Be different. And then make sure you prove it to us.  Read more

How to Sell to UPS

Hint: Know your limits, be realistic, and don't oversell yourself.  Read more

How to Sell to Intuit

Hint: Show that you understand our needs, and then address those needs head on.  Read more

How to Sell to The Bama Companies

Hint: It's all about your company culture.  Read more

How to Sell to Valero Energy

Hint: Do more research than you think you need to.  Read more

How to Sell to Northrop Grumman

Hint: Be as specific as possible when describing what you can do for us.  Read more