How to Conduct Competitive Research
Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out. Read more
Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out. Read more
What if you could recharge your iPhone simply by taking a walk or a ride on your bike? That's the pitch made by the start-ups that are creating new devices t... View slideshow
It's official. Today I was elected a board member of the American Beverage Association, which means that either we've changed or the Beverage Establ... Read more
More than 65 percent of new products fail. Based on the percentage of new products that fail, $260 billion is lost in the U.S. alone. Read more
Entrepreneurs are beating down the doors to sell stuff to Corporate America. Here's how to move to the front of the line. Read more
Hint: Be different. And then make sure you prove it to us. Read more
Hint: Know your limits, be realistic, and don't oversell yourself. Read more
Hint: Show that you understand our needs, and then address those needs head on. Read more
Hint: It's all about your company culture. Read more
Hint: Do more research than you think you need to. Read more
Hint: Be as specific as possible when describing what you can do for us. Read more
Hint: Show us a long-term strategy and vision. Read more
Start-ups vie to bring you easy to use guides to TV shows and films on the Web. Read more
Local business finder MyCubi allows small business contractors to bid on service jobs while narrowing their marketing focus. Read more
In my last post I talked about market validation as the tried and ... Read more
So far, no one has been able to unseat the Kindle for dominance in the ebook reader market. The Kindle's success is based in part on good design, it has g... Read more
Recently-launched Alice.com is Brian Wiegand's fourth Internet start-up, but the first to take on the consumer-packaged goods industry. Read more
The recession is creating a dog eat dog environment for e-tailers. Read more
Study finds that innovative sites are preferred by power shoppers. Read more
The iPhone 3G finally has some serious touchscreen competition -- from RIM's BlackBerry Storm and from T-Mobile's G1, which is powered by... Read more
Bob Parsons, founder of Go Daddy, the world’s largest domain name registrar, has the flexibility to do what he fancies. Read more
Author and entrepreneur Rod Beckstrom uses powerful current day examples to explain how starfish companies are taking the business world by storm and chan... Watch video
The Pitch: MyPunchbowl.com offers everything you need to plan a party or event. Evite is our largest rival, but what we do is diff... Read more
Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they... Watch video
How should Netflix fight back against Blockbuster? CEOs weigh in. Read more
Shouting matches. Heavy perspiration. Tequila shots. Is this the future of sales? Staff writer Max Chafkin explains. Watch video
Grow or steal? That's one of the fundamental questions that marketers ask themselves when they look at how best to expand their businesses. Do I grow a... Read more
Since I've had some extra time on my hands , I finally got around to readi... Read more
With plenty of bark and maybe just enough bite, "antipreneur" Kalle Lasn is ready to leave his mark -- er, spot -- on the global sneaker industry. Watch out,... Read more
If I asked you who your competition is, you're likely to mention the company down the street or across town that sells the same product or service as you.... Read more
The competition's tough! Increasing sales and market share often means beating the competition to the punch. Take advantage of those times when the compet... Read more
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