Customer Relationship Management




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How to Turn Customers Into Die-Hard Fans 

Tim Westergren talks about strategies that will turn your best customers into passionate evangelists for your brand.  Watch video

5 Ways to Know What Your Customers Want Before They Do

You have to train yourself to see the world through their eyes. Here's how.  Read more

Why Customer Reviews Trump Social-Media Marketing

More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way.  Read more

4 Reasons Why Big Brother Is Your Friend

With Mr. Big Data watching your every move, it will be increasingly more important for small businesses to manage their own customer information.  Read more

Bristle at Customer Complaints? That's the Last Thing You Want to Do

You may be tempted to view negative feedback as a nuisance. But, if you respond the right way, it's a gift.  Read more

Eric Ries: Whatever You Do, Make the Customer King

The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process.  Read more

Be a Customer Service Hero on Social Media

You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone.  Read more

Selling in the Post-Internet Age

The Internet has utterly transformed the way that companies buy and sell.  Read more

Protecting Your Online Reputation from Trolls: 8 Tips

Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.  Read more

Would You Get Naked With a Customer?

In some cultures, getting naked with customers is just part of doing business.  Read more

4 Ways You Discourage Customers From Buying

The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs.  Read more

Turn Your Toughest Customer Into Your Biggest Fan

These 7 tips will help you transform your most difficult clients into big marketing victories.  Read more

Customer Service, Holistically

Two online platforms that help small businesses respond to customer commentary.  Read more

The Best Content Marketing Is Free

You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you.  Read more

My Favorite Way to Dump a Bad Customer

There's one simple and foolproof way to get rid of a bad customer without taking on emotional baggage.  Read more