Customer Relationship Management




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Create an Awesome Welcome Email: 7 Tips

That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest.  Read more

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more

Are You a Low-Touch Retailer in a High-Touch World?

You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy.  Read more

The Profitability Illusion

If you aren't providing profitable products and services, you may not be creating true customer value across the business.  Read more

Sidestepping the Needy-Customer Trap

Company founders cultivate their customer base with great care. But there comes a point when it's best to delegate.  Read more

The Sticky Customer Trap

Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency.  Read more

Nurture Your Most Profitable Customers

Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy.  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more

A Great Way to Get Market Insight

New analytics tools have made crowdfunding sites an excellent source for feedback on your business.  Read more

The One Innovation Your Competitors Can't Steal 

The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats.  Watch video