Customer Relationship Management


Recent Customer Relationship Management Articles

4 Reasons Why Big Brother Is Your Friend

With Mr. Big Data watching your every move, it will be increasingly more important for small businesses to manage their own customer information.  Read more

Eric Ries: Whatever You Do, Make the Customer King

The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process.  Read more

Be a Customer Service Hero on Social Media

You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone.  Read more

Selling in the Post-Internet Age

The Internet has utterly transformed the way that companies buy and sell.  Read more

Protecting Your Online Reputation from Trolls: 8 Tips

Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.  Read more

Would You Get Naked With a Customer?

In some cultures, getting naked with customers is just part of doing business.  Read more

4 Ways You Discourage Customers From Buying

The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs.  Read more

Turn Your Toughest Customer Into Your Biggest Fan

These 7 tips will help you transform your most difficult clients into big marketing victories.  Read more

Customer Service, Holistically

Two online platforms that help small businesses respond to customer commentary.  Read more

The Best Content Marketing Is Free

You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you.  Read more

My Favorite Way to Dump a Bad Customer

There's one simple and foolproof way to get rid of a bad customer without taking on emotional baggage.  Read more

The One Thing That Keeps Customers Coming Back 

The co-founder of Gilt Groupe on the value of scarcity and the imperative to keep things fresh.  Watch video

3 Rules of Success in Online Marketing 

How Gilt Groupe uses every and all social media platforms to build the Gilt brand.  Watch video

Where Gilt's Best Ideas Come From 

The co-founder of Gilt Groupe reflects on the source of her company's freshest and most creative ideas.  Watch video

How To Create Loyal Customers 

The co-founder of Gilt Groupe reflects on how the company maintains an intimate customer experience even as the company grows.  Watch video

Musician Dave Carroll Takes on Bad Customer Service

When United Airlines broke Dave Carroll's guitar, he took to YouTube. Now, Carroll has launched GripeVine and Resolution 1 to fix companies' customer service...  Read more

Turn Customers into Your Best Salespeople: 4 Tips

If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have.  Read more

JJ Ramberg: Never Say 'No' to a Potential Customer 

Instead, the host of MSNBC's Your Business says you want to talk up something you do offer. Here's how.  Watch video

Evernote Founder Phil Libin's Rule for Success: No Tricks

Phil Libin, the founder of Evernote, once used sleight-of-hand to play up strengths and downplay weakness. He's found a better strategy for building strong r...  Read more

Create an Awesome Welcome Email: 7 Tips

That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest.  Read more

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more

Are You a Low-Touch Retailer in a High-Touch World?

You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy.  Read more

The Profitability Illusion

If you aren't providing profitable products and services, you may not be creating true customer value across the business.  Read more

Sidestepping the Needy-Customer Trap

Company founders cultivate their customer base with great care. But there comes a point when it's best to delegate.  Read more

The Sticky Customer Trap

Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency.  Read more

Nurture Your Most Profitable Customers

Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy.  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more

A Great Way to Get Market Insight

New analytics tools have made crowdfunding sites an excellent source for feedback on your business.  Read more

The One Innovation Your Competitors Can't Steal 

The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats.  Watch video

The Key to the Future? The Past

Inc. asked future-focused experts how to make money in 2013 (and beyond). An award-winning science-fiction author throws in his two cents.  Read more

The Factor That Makes My Business a Success 

The founder of Shake Shack and Union Square Cafe on the vital importance of authenticity.  Watch video

How to Build Customer Loyalty in 2013

You can be successful in sales next year, regardless of the economy.  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

JJ Ramberg: Get Your Gift Noticed 

The host of MSNBC's Your Business says now might not be the right time to send clients gifts. Here's why.  Watch video

Move Your Client Conversation Forward: 3 Tips

The key to cross-selling is understanding the client's needs.  Read more