Customer Relationship Management


Recent Customer Relationship Management Articles

Chris Brogan on Making Your Business Trustworthy

The author of Trust Agents and founder of New Marketing Labs talks about using the social web to build strong relationships and make your business v...  Read more

The Power of Loyalty-Card Apps

A look at four companies working to reinvent customer loyalty programs  Read more

10 Ways to Spook Your Customers

Customers are easily frightened and many businesses do a good job of scaring them away. To celebrate Halloween, customer-experience expert Jon Picoult helped...  View slideshow

New Salesforce Collaboration Tool

Today, CRM software company Salesforce unveiled an updated version of Chatter, its social collaboration platform.  Read more

10 Ways to Get More Sales From Existing Customers

If you are looking to increase your revenue per customer, here are some tips on getting your sales staff focused on inside sales, upselling, and marketing ad...  Read more

How I Collect Customer Data

Entrepreneur Avesta Rasouli explains how he uses Wufoo to collect customer data.  Read more

The New Small Business On-Ramp to Social CRM

There's one company that looks to be creating a platform small businesses can use to turn a variety of online interactions into stronger customer relationshi...  Read more

How to Write a Customer Survey

Looking for insight into what your customers want? Here's how to ask poignant questions they'll actually take the time to answer.  Read more

How to Build Personal Relationships With Customers

Companies in all industries and of all sizes understand that customers are perhaps their most valuable assets. Improving the overall customer experience is v...  Read more

How to Use Online Tools for Customer Surveys

If you're truly willing to listen to - and act on - feedback, here's the way to do it right.  Read more

How to Make the Most of Customer Feedback

A guide to help businesses determine why gathering customer feedback is important, how to get customer feedback, and what to do with that feedback once you h...  Read more

How to Choose CRM Software

Managing customer relationships can be a daunting task but also a very rewarding one. Luckily, there's business software that will help you. Here's how to se...  Read more

Are Your Customers Loyal to You or Your Business?

If you ever want to sell your business, you'll have to prove to would-be buyers that your presence isn't the only reason people come through the doors.  Read more

How to Close a Sale

Here are some strategies to help create a win-win business relationship of customer satisfaction and longevity.  Read more

Word Of Mouth 2.0

Much is written every day on sites like this advising businesses how to manage customer service online and offline; even better how to...  Read more

How to Use Groupon to Boost Sales

A new service allows businesses to offer a deal of the day to its 3 million-plus subscribers.  Read more

4 Tips for Using Groupon Coupons

What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons.  Read more

Taking on Big Accounts

Smart business strategies for diversifying your customer relationships  Read more

How to Set Up a Sales Tracking Process

By building win-loss analysis into your sales tracking process, you can learn important lessons about your sales force, your value proposition, and your key ...  Read more

Customer Service Tips from the Inc. 5000 Conference 

Advice on how to build customer loyalty from Zappos CEO Tony Hsieh (pictured), JetBlue founder David Neeleman, and other successful CEOs at the 2009 Inc. 500...  Watch video

How One CEO Uses Open-Source CRM

Entrepreneur Bryce McDonnell describes the benefits of using free open-source CRM software  Read more

There's No Substitute for Great Customer Service

Small businesses should keep good, old-fashioned customer service in mind when implementing new technology.  Read more

Cloud Computing Turns 10

As more companies run business applications not on their own networks but entirely on the Web, the concept of cloud computing has gone mainstream. Per...  Read more

How to Track Customers With CRM Tools

How SugarCRM and Zoho, two of the best free CRM software programs, stack up  Read more

Offering Personalized Customer Service with CRM Software

Jack Mitchell offers advice on using CRM software to provide personalized customer service  Read more

Tell Us What You Really Think 

Have you ever wanted to read your customers' minds? Thanks to the Web, it's getting easier. Senior editor Bobbie Gossage explains.   Watch video

How I Did It: Barbara Lynch 

They say it can be the hardest business in the world. So what does it take to really succeed in the restaurant industry? Senior editor Rick Schine explain...  Watch video

Optimism is the New Cynicism 

Innovation and design expert Paul Bennett, chief creative officer of IDEO, presents inspiring examples that show it's hip to be happy and that playful can...  Watch video

FranklinCovey CRM Tool Now Smartphone Compatible

The updated tool can be accessed from any smartphone with a Web browser.  Read more

Short on Cash? [Audio] 

They say cash is king. But it can take customers months to pay up, leaving you in the lurch. So where can you turn? Associate editor Hannah Clark Steiman ...  Watch video

Leaving a Memorable Impression 

When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers...  Watch video

Smart Questions for Your Late-Paying Client [Audio] 

Larry Kanter discusses how to handle that most nagging of all problems, client's who won't pay on time. Here are some tips to make the process easier for ...  Watch video

The Zingerman Empire 

Ari Weinzweig, co-founder of Zingerman's Community of Businesses, talks about generating a company culture that puts the customer first. With innovations ...  Watch video

CRM Plays Different Roles for Different Companies

The mad rush toward "I've got to do CRM" has turned to boardroom discussion of "What's the benefit?" -- and companies have become increasingly more skeptical...  Read more

Are Personalization and Privacy Really at Odds?

As more companies jump on the personalization bandwagon, they're finding that personalization and privacy aren't necessarily strange bedfellows.  Read more