Customer Relationship Management


Recent Customer Relationship Management Articles

5 Ways to Alienate a Customer

These five dumb mistakes drive customers away. Fortunately, they're all easily avoided.  Read more

World's Most Important Business Question

One simple question can determine whether your company will succeed or fail. Make sure you and your team are constantly asking it.  Read more

8 Customer Service Sins to Avoid

In a recent customer service survey, United Airlines came in dead last. Here's why--and how not to suffer the same fate.  Read more

Why You Don't Need Salespeople

Imagine a world in which you were able to fire all of your salespeople and still achieve consistent revenue growth. How would you pull it off?  Read more

5 Steps to Scaling Beyond the Founder

Most entrepreneurs are directly involved in nurturing customer relationships. But once the business grows beyond a few key clients you'll need new growth tac...  Read more

How to Deliver Great Customer Service 

Customer service tips from Angie Hicks, founder of Angie's List, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Flat-Out Rejection: Caliper's Hard Early Months 

Herb Greenberg, who lost his sight at age 10, developed a test to help employers see workers for who they really are. But four months after founding HR consu...  Watch video

3 Benefits of Mapping Your Network

Creating a visual depiction of your social network will help you identify ways to grow your business through relationships, referrals, and recommendations.  Read more

Your Customers Have Great Ideas (So Listen!) 

Zumba Fitness co-founder and COO Alberto Aghion talks about how the company grew rapidly once it started listening to what customers really wanted.  Watch video

Relationship Building Is Much More Than Selling

The best business relationships act as referrals that result in sales - even if they never spend a dime with you themselves.  Read more

Get New Customers: Tricks From the Greenmarket

At weekend markets, some farm stands have lines out the booth, while others remain deserted. See what the winners are getting right.  Read more

Is This Your Employees' Idea of Service?

When an employee flipped off a key customer, this CEO realized his company had a culture problem. Here's how he fixed it.  Read more

Talk to Your Customers. Everyday. 

Mike Samson and Ross Kimbarovsky describe why they value customer feedback.  Watch video

The $4 Million Complaint Call

Several years ago, a single problem customer changed the fate of my company. Here's the story.  Read more

Don't Get Customers ...Make Partners

Customers, clients, suppliers and vendors are more than just that - they are your partners. Treat them as such and they will become your best advocate.  Read more

3 Ways to Win Customers for Life

Making customers and clients feel special can keep them from straying. Here are a few tactics to use.  Read more

Customer Service: How to Handle Pushy Customers

Don't let your company get backed into a corner by a cascade of demands. Here's how to strike a deal that satisfies everyone.  Read more

4-Step Formula for Guaranteed Success

This amazingly simple formula drives virtually every successful business. Unfortunately, many entrepreneurs and investors lose sight of these basic principles.  Read more

Facebook’s Lobbying Operations 'Built for Battle'

The social media giant has a clever plan to make friends and influence people in the nation's capital. We dig inside the operation's five-point strategy.  Read more

Need Customer Service Help? There’s a Bot for That

Online customer service 24/7 can be hard to swing on a small business budget. But there is another solution.  Read more

What a 9-Year-Old Can Teach You About Selling

If you want your conversations to have a real impact, you need to simplify your message.  Read more

How to Deal with Late Payments

When times are tough, customers take longer to pay their bills. You can count on it. Veteran entrepreneur Norm Brodsky says that's the wrong time to start th...  Read more

Customer Service Pop Quiz: Be Your Own Customer

When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.  Read more

Great Product? That's Just the Start

Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how.  Read more

Friday Fail: Customers Who Won't Pay

Tired of success stories? Every Friday on Inc.com we bring you epic tales of failure and shame. This week: worst excuses from delinquent customers.  Read more

Customer Service: 5 Rules for Handling Complaints

The Internet gives angry customers a megaphone; even one angry one can do a lot of damage. Here's how to defend your company and defuse a crisis.  Read more

Don't Discount: Here's Why

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close.  Read more

3 Rules for Building Business Relationships

Are you generating the most value from your professional relationships? Here are three ways to quickly inject some life into your network.  Read more

We Just Lost a Big Client. What to Do

Learn from four big mistakes. Then get up, dust off, and jump back in the game.  Read more

When Rivals Can Be Partners 

Lara Miller shares resources with other eco-friendly designers in Chicago, and competes on a global level.  Watch video

Better Online Customer Service 

Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.  Watch video

Keep Your Customers Coming Back

While results and ROI may be critical to keeping clients, building positive relationships proves to be the most important.  Read more

The 5 Smartest Things to Say to an Angry Customer

Forget trying to "win." Instead, make the customer feel you're working together to make things right.  Read more

Problem-Solving: What Your Style Says About You

Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse).  Read more

How to Use Foursquare to Get Customers 

How "hyper-local" targeting of prospective customers can help your business. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Joe Meyer...  Watch video