community
The Best Social CRM Programs
New Social CRM software is being developed everyday. We asked an expert which one you should use now. View slideshow
Customers
Using Foursquare to Boost Customer Loyalty
Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s how to determine whether it’s worth it for your business and then how to pull it off. Read more
Breaking Into the Daily Deals Space
Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded daily deals space? Read more
Making Your 15 Minutes of Fame Last
Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last. Read more
Using Game Mechanics to Reward Your Customers
Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamification"—and here's how to integrate it into your company and win consumers' hearts and minds while you're at it. Read more
Customers topics:
Popular Advisor Tutorials
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Customer Loyalty
A roadmap for developing rewards programs and building personal relationships with customers that pay off on the bottom line.
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Customer Service
Great customer service should be a core value. How-Tos and accountability policies for building frictionless relationships with customers.
Recent Customers Articles
When It's OK to Ignore Costs
I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company. Read more
Make a Great First Impression: 9 New Rules
It takes more than a firm handshake to make a great first impression these days. Use these tips to make sure you're getting it right. Read more
How BaubleBar Undercuts the Competition
Amy Jain and Daniella Yacobovsky, the co-founders of online retailer BaubleBar, talk about how they convince customers they sell quality designer jewelry, de... Watch video
Want to Delight Your Customers? Map How They Feel
Make sure every interaction you have with your customers inspires a positive emotion. Read more
The 9 Circles of Customer Service Hell
Your customers are the cornerstone of your success. So why on earth are you torturing them? Read more
How to Fix Your Sales Team: 3 Ways
How one company re-incentivized its sale force to pursue high-value customers. Read more
Score Your First Big Account
To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States. Read more
The Case for Sharing Company Secrets
There's one simple way to make your customers trust you: be open and honest with them from the start. Read more
Don’t Grow Your Business With Bad Customers
Take the time to discover which customers add the most value to your business. Read more
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read more
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