4 Ways You Discourage Customers From Buying
The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs. Read more
Customers
Why I Love My Angriest Customers
Complaints are super helpful. Suggestions? Not so much. Evernote CEO Phil Libin explains how you should look at negative feedback. Read more
Stellar Customer Experience: 4 Tips
Take a cue from other businesses that have excellent customer service and learn to incorporate those strategies into your business. Read more
Turn Customers Into Your Best Salespeople: 4 Tips
If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have. Read more
Jerry Maguire Was Right
Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened. Read more
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Popular Advisor Tutorials
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Customer Loyalty
A roadmap for developing rewards programs and building personal relationships with customers that pay off on the bottom line.
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Customer Service
Great customer service should be a core value. How-Tos and accountability policies for building frictionless relationships with customers.
Recent Customers Articles
Why Give Away Free Service? Because It's Worth It
Sometimes it makes good business sense to give away a product or service. Here's how it worked out for Zane's Cycles. Read more
A Guide to Corporate Gifts
How to send corporate gifts that will make an impression-- and won't end up in the garbage Read more
'Create a Bond Between a Customer and Your Product' 
A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy. Watch video
3 Ways to Get Inside Your Customer's Head
User experience expert Amy Buckner Chowdhry explains how to understand what your customer needs before you launch a new product. Watch video
Customer Inertia: How to Get Past It
Getting customers to try a new product or service can be a challenge. Here's how to get them on board. Read more
Bristle at Customer Complaints? That's the Last Thing You Want to Do
You may be tempted to view negative feedback as a nuisance. But, if you respond the right way, it's a gift. Read more
Eric Ries: Whatever You Do, Make the Customer King
The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process. Read more
Why You Should Care About Hospital Culture
Let's shake up the patient-care industry. Think about hospital culture first, and patients second. Here's why. Read more
What to Tell Customers When Selling Your Business
Selling a business can be a complicated process. But don't forget about your customers--the people who will continue to patronize the business after you're l... Read more
Be a Customer Service Hero on Social Media
You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone. Read more
Selling in the Post-Internet Age
The Internet has utterly transformed the way that companies buy and sell. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
Content Your Customers Actually Care About
Offer expertise and knowledge to help customers--don't just sell to them. Read more
Would You Get Naked With a Customer?
In some cultures, getting naked with customers is just part of doing business. Read more
The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
