Quality Over Quantity: Nurture Your Most Profitable Customers
Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy. Read more
Customers
4 Ways You Discourage Customers From Buying
The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs. Read more
Jerry Maguire Was Right
Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened. Read more
Bristle at Customer Complaints? That's the Last Thing You Want to Do
You may be tempted to view negative feedback as a nuisance. But, if you respond the right way, it's a gift. Read more
Turn Customers Into Your Best Salespeople: 4 Tips
If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have. Read more
Customers topics:
Popular Advisor Tutorials
-
Customer Loyalty
A roadmap for developing rewards programs and building personal relationships with customers that pay off on the bottom line.
-
Customer Service
Great customer service should be a core value. How-Tos and accountability policies for building frictionless relationships with customers.
Recent Customers Articles
Is There Value in Bartering?
Trading services instead of currency can lead to trouble if you're not careful, says Inc. columnist Norm Brodsky. Read more
A 3-Step Customer Service Guide for Your Team
What you can do about that moment of truth, when a customer decides to stay or go. Read more
4 Ways to Keep Online Shoppers Coming Back for More
Expert Lars Albright says rewards are the key to getting your customers hooked. Check out why. Read more
Even a Corporate Job Can Prepare You for Entrepreneurship 
Scott Wilson describes the work experiences that led him to start his own studio. Watch video
Just Be Real: 8 Tips to Sell More Effectively
You're not in an infomercial, so stop acting that way on sales calls. Here's a better approach. Read more
8 Customers You Should Avoid
These irritating customers are usually more bother than they're worth. Read more
9 Unlikely Ways to Drum Up New Customers
Acquiring new customers is a permanent fixture of your sales process. But how do you develop new strategies to earn new business? Try these ideas from the Yo... Read more
12 Ways to Spring Clean Your Business
Now's the time to revisit the basics of your business, tune up operations, improve customer relations, and clear out any cobwebs. Read more
How Pandora Turns Doubters Into Customers
Pandora founder Tim Westergren talks about why unhappy customers are actually the most helpful, and how to turn them into your biggest supporters. Watch video
How to Turn Customers Into Die-Hard Fans
Tim Westergren talks about strategies that will turn your best customers into passionate evangelists for your brand. Watch video
5 Ways to Know What Your Customers Want Before They Do
You have to train yourself to see the world through their eyes. Here's how. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Why Customer Reviews Trump Social-Media Marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Read more
Which Is Right, Your Instinct or Your Customer?
Lisa Price, founder of Carol's Daughter, explains how to trust your gut and innovate--but also give your customers exactly what they're looking for. Read more
4 Reasons Why Big Brother Is Your Friend
With Mr. Big Data watching your every move, it will be increasingly more important for small businesses to manage their own customer information. Read more
