Customers


There's No Substitute for Great Customer Service

Small businesses should keep good, old-fashioned customer service in mind when implementing new technology.

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You're Fired: Getting Rid of Bad Customers

How to deal with difficult customers

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How Well Do You Know Your Customers?

An entrepreneur realizes that she hasn't paid enough attention to her best customers.

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A Recipe for Perfection

America's poshest inn reveals its secrets for satisfying the world's toughest customers.

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How to Get Customers to Pay Upfront

Wouldn't it be great if your customers actually paid in advance? Unfortunately, for many small-business owners, that's easier said than done. But with the right incentives, that can all change. Here's how.

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Recent Customers Articles

Business Owners Warm Up to Online Reviews

Small-business owners are more active than consumers on sites such as Yelp, according to a recent survey.  Read story

Uptown Cupcakes Attract Scores of Harlemites

Breaking away from New York's downtown cupcake explosion, Tonnie Rozier finds a new demographic in need of the sweet treats uptown.  Read story

Cloud Computing Turns 10

Marc Benioff, founder and CEO of Salesforce.com, discusses the evolution of cloud computing and how the advent of Web-based software change the future of doi...  Read story

How to Track Customers With CRM Tools

How SugarCRM and Zoho, two of the best free CRM software programs, stack up  Read story

Back to Basics for the Back-to-School Push

As retailers struggle this season, smaller businesses may have a slight advantage.  Read story

How to Conduct Market Research

A guide to using market research to understand who your customers are and what they want  Read story

The Way I Work: Marc Lore of Diapers.com

Meet the man who sells $89 million of diapers each year online  Read story

Offering Personalized Customer Service with CRM Software

Jack Mitchell offers advice on using CRM software to provide personalized customer service  Read story

The Business of the Supermarket

How software, shelving, and shopping baskets keep Hannaford Supermarket running smoothly  Read story

How Businesses Can Respond to Criticism on Yelp

Three business owners give their views on when it makes sense to respond to critics posting negative reviews on Yelp  Read story