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Why Give Away Free Service? Because It's Worth It

Sometimes it makes good business sense to give away a product or service. Here's how it worked out for Zane's Cycles.  Read more

A Guide to Corporate Gifts

How to send corporate gifts that will make an impression-- and won't end up in the garbage  Read more

'Create a Bond Between a Customer and Your Product' 

A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy.  Watch video

3 Ways to Get Inside Your Customer's Head 

User experience expert Amy Buckner Chowdhry explains how to understand what your customer needs before you launch a new product.  Watch video

Customer Inertia: How to Get Past It

Getting customers to try a new product or service can be a challenge. Here's how to get them on board.  Read more

Bristle at Customer Complaints? That's the Last Thing You Want to Do

You may be tempted to view negative feedback as a nuisance. But, if you respond the right way, it's a gift.  Read more

Eric Ries: Whatever You Do, Make the Customer King

The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process.  Read more

Why You Should Care About Hospital Culture

Let's shake up the patient-care industry. Think about hospital culture first, and patients second. Here's why.  Read more

What to Tell Customers When Selling Your Business

Selling a business can be a complicated process. But don't forget about your customers--the people who will continue to patronize the business after you're l...  Read more

Be a Customer Service Hero on Social Media

You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone.  Read more

Selling in the Post-Internet Age

The Internet has utterly transformed the way that companies buy and sell.  Read more

Protecting Your Online Reputation from Trolls: 8 Tips

Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.  Read more

Content Your Customers Actually Care About

Offer expertise and knowledge to help customers--don't just sell to them.  Read more

Would You Get Naked With a Customer?

In some cultures, getting naked with customers is just part of doing business.  Read more

The Real Reason Your Marketing Doesn't Work

You may have a bunch of demographic stats, but do you really understand how your customers feel?  Read more