5 Ways to Know What Your Customers Want Before They Do
You have to train yourself to see the world through their eyes. Here's how. Read more
Customers
Recent Customers Articles
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Why Customer Reviews Trump Social-Media Marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Read more
Which Is Right, Your Instinct or Your Customer?
Lisa Price, founder of Carol's Daughter, explains how to trust your gut and innovate--but also give your customers exactly what they're looking for. Read more
4 Reasons Why Big Brother Is Your Friend
With Mr. Big Data watching your every move, it will be increasingly more important for small businesses to manage their own customer information. Read more
Why Give Away Free Service? Because It's Worth It
Sometimes it makes good business sense to give away a product or service. Here's how it worked out for Zane's Cycles. Read more
Why I Love My Angriest Customers
Complaints are super helpful. Suggestions? Not so much. Read more
A Guide to Corporate Gifts
How to send corporate gifts that will make an impression-- and won't end up in the garbage Read more
'Create a Bond Between a Customer and Your Product' 
A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy. Watch video
3 Ways to Get Inside Your Customer's Head
User experience expert Amy Buckner Chowdhry explains how to understand what your customer needs before you launch a new product. Watch video
Customer Inertia: How to Get Past It
Getting customers to try a new product or service can be a challenge. Here's how to get them on board. Read more
Eric Ries: Whatever You Do, Make the Customer King
The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process. Read more
Why You Should Care About Hospital Culture
Let's shake up the patient-care industry. Think about hospital culture first, and patients second. Here's why. Read more
What to Tell Customers When Selling Your Business
Selling a business can be a complicated process. But don't forget about your customers--the people who will continue to patronize the business after you're l... Read more
Stellar Customer Experience: 4 Tips
Take a cue from other businesses that have excellent customer service and learn to incorporate those strategies into your business. Read more
Be a Customer Service Hero on Social Media
You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone. Read more
Selling in the Post-Internet Age
The Internet has utterly transformed the way that companies buy and sell. Read more
Protecting Your Online Reputation from Trolls: 8 Tips
Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond. Read more
Content Your Customers Actually Care About
Offer expertise and knowledge to help customers--don't just sell to them. Read more
Would You Get Naked With a Customer?
In some cultures, getting naked with customers is just part of doing business. Read more
The Real Reason Your Marketing Doesn't Work
You may have a bunch of demographic stats, but do you really understand how your customers feel? Read more
Business in Trouble? Tell Your Customers
When this café ran into financial trouble, the owners did the only thing they could: They asked customers for help--and help they did. Read more
Turn Your Toughest Customer Into Your Biggest Fan
These 7 tips will help you transform your most difficult clients into big marketing victories. Read more
Customer Service, Holistically
Two online platforms that help small businesses respond to customer commentary. Read more
Silver Lining for the Broken-Down Carnival Cruise? Praise for the Ship's Crew
How Carnival employees handled a filthy, smelly fiasco in the Gulf of Mexico can teach you a thing or two about top-notch customer service. Read more
The Scarcest Thing in Business (And How to Deliver it to Your Customers)
The wine and social media entrepreneur on what customers value most and businesses and entrepreneurs don't do enough of Watch video
Why Fewer Customers Will Help You Grow Faster
Focusing on a smaller number of customers might actually fuel your growth instead of impeding it. Here are four ways to make it work. Read more
The Best Content Marketing Is Free
You could outsource this marketing, or you could tap a rich--but free--source of content right in front of you. Read more
My Favorite Way to Dump a Bad Customer
There's one simple and foolproof way to get rid of a bad customer without taking on emotional baggage. Read more
The One Thing That Keeps Customers Coming Back
The co-founder of Gilt Groupe on the value of scarcity and the imperative to keep things fresh. Watch video
3 Rules of Success in Online Marketing
How Gilt Groupe uses every and all social media platforms to build the Gilt brand. Watch video
Where Gilt's Best Ideas Come From
The co-founder of Gilt Groupe reflects on the source of her company's freshest and most creative ideas. Watch video
How To Create Loyal Customers
The co-founder of Gilt Groupe reflects on how the company maintains an intimate customer experience even as the company grows. Watch video
Make Better Decisions Using Customer Data
Gathering data is not enough--it's what you do with it that drives profitable growth. Read more
Why I Love My Angriest Customers
What do you do when a customer says you should be "hunted down and beaten to death"? Evernote's CEO, Phil Libin, treats it as market research. Read more
