Customers


Recent Customers Articles

Pushing the Customer-Service Envelope

By Phaedra Hise |  Jul 1, 1993

Two executives relate stories of how pushing the limit on customer service paid off for their companies.  Read more

Best Love of Product: True Believers

By Alessandra Bianchi |  Jul 1, 1993

How some companies cultivate their employees' pride in and passion for their employer and/or product.  Read more

Talking Through Service Costs

By Susan Greco |  Jun 1, 1993

Service provider focuses on customer expectations and sets prices accordingly.  Read more

When Customers Call...

By Susan Greco |  Jun 1, 1993

Chart showing that customers are more satisfied the fewer times they have to call to get problems solved.  Read more

Phone Feedback

By Inc. staff |  Jun 1, 1993

Quote from The Baldrige, What It Is, How It's Won, How to Use It to Improve Quality in Your Company by Hart and Bogan.  Read more

The Art of Selling

By Susan Greco |  Jun 1, 1993

How some companies have abandoned old-style sales for a whole new kind of relationship with customers.  Read more

A Business Transformed

By John Case |  Jun 1, 1993

How one CEO transformed his entire company in order to make its service indispensable to its customers.  Read more

Great Ways to Lose Business

By Inc. staff |  May 1, 1993

CEOs of fast-growing small companies describe their common sales and marketing blunders.  Read more

Street-Smart Pricing

By Susan Greco |  May 1, 1993

Marketing to universities, a CEO sold colleges licenses to copy her software and sell it cheaply to students.  Read more

Network: May 1993

By Karen E. Carney |  May 1, 1993

Network: Reader to reader advice.  Read more

Faster Government Collections

By Jill Andresky Fraser |  Apr 1, 1993

Company has devised several strategies for collecting timely payments from the government.  Read more

The Cutting Edge

By Alessandra Bianchi |  Apr 1, 1993

Hair salons feature artwork and jazz music to enhance employees' creativity and pamper customers.  Read more

When Quotas Don't Work

By Susan Greco |  Apr 1, 1993

How a company dropped sales commissions to improve customer service and encourage inter-office cooperation.  Read more

Guaranteed Success

By Leslie Brokaw |  Mar 1, 1993

Cardinal Technologies exemplifies all the characteristics that make for start-up success  Read more

How Do You Get Customer Feedback?

By Inc. staff |  Jan 1, 1993

Chart depicting the various methods companies use for obtaining customer feedback.  Read more

The Smart Customer

By Teri Lammers |  Nov 1, 1992

How one CEO's customer survey transformed his company.  Read more

The New, Improved Organization Chart

By Teri Lammers |  Oct 1, 1992

Abandoning the traditional top-down pyramid organization chart for a more accurate and productive depiction.  Read more

Taking Names

By Jay Finegan |  Sep 1, 1992

Profile of a successful software company that capitalizes on its customer client list and its employees.  Read more

Fast Rising

By Leslie Brokaw |  Aug 1, 1992

Profile and analysis of an employee-founded bakery: the struggles to gain financing and customers.  Read more

Tracking Useful Inventory Trends

By Jill Andresky Fraser |  Aug 1, 1992

Advice for any business setting up an inventory-management system.  Read more

The Open-Book Travel Analysis

By Teri Lammers |  Jul 1, 1992

Travel company increases its bottom line by providing customers with money saving travel tips.  Read more

The Best Newsletters in America

By Anne Murphy |  Jun 1, 1992

Using newsletters to expand your business, introduce new products, encourage repeat business.  Read more

An 800 Number Dedicated to Tracking Customers

By Michael P. Cronin |  Jun 1, 1992

House manufacturer designates an 800 line to handle customer inquiries.  Read more

Using Service Reps to Generate Leads

By Susan Greco |  May 1, 1992

Using better trained customer service reps to screen incoming calls provide a link to sales.  Read more

Network: April 1992

By Michael P. Cronin |  Apr 1, 1992

Network resources.  Read more

Why Family Businesses Are Best

By Leslie Brokaw |  Mar 1, 1992

The competitive edge of family-run businesses.  Read more

In-House Customer Service

By Michael P. Cronin |  Mar 1, 1992

Improving customer service by improving internal communications.  Read more

Network: March 1992

By Michael P. Cronin |  Mar 1, 1992

Network reader-to-reader advice.  Read more

To Gift or Not to Gift

By Teri Lammers |  Dec 1, 1991

Some ideas on business-to-business gift giving.  Read more

Pushing the Envelope

By Susan Greco |  Nov 1, 1991

Bribing new customers with $5 and a customer survey to monitor customer service.  Read more

The New You

By William R. Carey Jr. |  Aug 1, 1991

Developing brand identity to distinguish your product or service.  Read more

Training on the Train

By Tom Richman |  Aug 1, 1991

An innovative company uses train traveling time to host journalists and potential customers.  Read more

Please Hold for Customer Service

By Susan Greco |  Aug 1, 1991

An Inc. sampling of the customer support service offered by software vendors.  Read more

Training Customers to Buy

By Tom Richman |  Jul 1, 1991

Customer-training seminars as a cost effective marketing method.  Read more

Learning and Meeting the Client's Preferences

By Tom Richman |  Jun 1, 1991

Satisfying customers by asking them about their priorities and expectations.  Read more