Customers


Recent Customers Articles

A Business Transformed

By John Case |  Jun 1, 1993

How one CEO transformed his entire company in order to make its service indispensable to its customers.  Read more

Great Ways to Lose Business

By Inc. staff |  May 1, 1993

CEOs of fast-growing small companies describe their common sales and marketing blunders.  Read more

Street-Smart Pricing

By Susan Greco |  May 1, 1993

Marketing to universities, a CEO sold colleges licenses to copy her software and sell it cheaply to students.  Read more

Network: May 1993

By Karen E. Carney |  May 1, 1993

Network: Reader to reader advice.  Read more

Faster Government Collections

By Jill Andresky Fraser |  Apr 1, 1993

Company has devised several strategies for collecting timely payments from the government.  Read more

The Cutting Edge

By Alessandra Bianchi |  Apr 1, 1993

Hair salons feature artwork and jazz music to enhance employees' creativity and pamper customers.  Read more

When Quotas Don't Work

By Susan Greco |  Apr 1, 1993

How a company dropped sales commissions to improve customer service and encourage inter-office cooperation.  Read more

Guaranteed Success

By Leslie Brokaw |  Mar 1, 1993

Cardinal Technologies exemplifies all the characteristics that make for start-up success  Read more

How Do You Get Customer Feedback?

By Inc. staff |  Jan 1, 1993

Chart depicting the various methods companies use for obtaining customer feedback.  Read more

The Smart Customer

By Teri Lammers |  Nov 1, 1992

How one CEO's customer survey transformed his company.  Read more

The New, Improved Organization Chart

By Teri Lammers |  Oct 1, 1992

Abandoning the traditional top-down pyramid organization chart for a more accurate and productive depiction.  Read more

Taking Names

By Jay Finegan |  Sep 1, 1992

Profile of a successful software company that capitalizes on its customer client list and its employees.  Read more

Fast Rising

By Leslie Brokaw |  Aug 1, 1992

Profile and analysis of an employee-founded bakery: the struggles to gain financing and customers.  Read more

Tracking Useful Inventory Trends

By Jill Andresky Fraser |  Aug 1, 1992

Advice for any business setting up an inventory-management system.  Read more

The Open-Book Travel Analysis

By Teri Lammers |  Jul 1, 1992

Travel company increases its bottom line by providing customers with money saving travel tips.  Read more

The Best Newsletters in America

By Anne Murphy |  Jun 1, 1992

Using newsletters to expand your business, introduce new products, encourage repeat business.  Read more

An 800 Number Dedicated to Tracking Customers

By Michael P. Cronin |  Jun 1, 1992

House manufacturer designates an 800 line to handle customer inquiries.  Read more

Using Service Reps to Generate Leads

By Susan Greco |  May 1, 1992

Using better trained customer service reps to screen incoming calls provide a link to sales.  Read more

Network: April 1992

By Michael P. Cronin |  Apr 1, 1992

Network resources.  Read more

Why Family Businesses Are Best

By Leslie Brokaw |  Mar 1, 1992

The competitive edge of family-run businesses.  Read more

In-House Customer Service

By Michael P. Cronin |  Mar 1, 1992

Improving customer service by improving internal communications.  Read more

Network: March 1992

By Michael P. Cronin |  Mar 1, 1992

Network reader-to-reader advice.  Read more

To Gift or Not to Gift

By Teri Lammers |  Dec 1, 1991

Some ideas on business-to-business gift giving.  Read more

Pushing the Envelope

By Susan Greco |  Nov 1, 1991

Bribing new customers with $5 and a customer survey to monitor customer service.  Read more

The New You

By William R. Carey Jr. |  Aug 1, 1991

Developing brand identity to distinguish your product or service.  Read more

Training on the Train

By Tom Richman |  Aug 1, 1991

An innovative company uses train traveling time to host journalists and potential customers.  Read more

Please Hold for Customer Service

By Susan Greco |  Aug 1, 1991

An Inc. sampling of the customer support service offered by software vendors.  Read more

Training Customers to Buy

By Tom Richman |  Jul 1, 1991

Customer-training seminars as a cost effective marketing method.  Read more

Learning and Meeting the Client's Preferences

By Tom Richman |  Jun 1, 1991

Satisfying customers by asking them about their priorities and expectations.  Read more

How're We Doing?

By Edward O. Welles |  May 1, 1991

One company's use of an annual report card from customers to measure competitive performance.  Read more

Reaching Influential Buyers

By Tom Richman |  May 1, 1991

Seeding the market by getting products into the hands of key people who influence potential buyers.  Read more

Customer Service: The Last Word

By John Case |  Apr 1, 1991

Profile of a software company whose quality and superb customer service result in word-of-mouth sales.  Read more

Obedience School

By Inc. staff |  Apr 1, 1991

A travel company hosts a 'travel smart' seminar for new corporate clients.  Read more

The Best of Intentions

By Tom Richman |  Apr 1, 1991

Profile of a company that successfully executed a strategic plan to use technology to provide friendlier service.  Read more

Small Business

By Elizabeth Conlin |  Mar 1, 1991

Profile of a small bank where limited growth allows the company to focus on customer service and employee morale.  Read more