Customers


Recent Customers Articles

You Get What You Pay For

By Paul B. Brown |  Oct 1, 1990

Charging higher prices for customers who require more service.  Read more

Mobile Service

By Inc. staff |  Sep 1, 1990

Training and service company hits the road with a training equipped motor home.  Read more

How to Spend Your Summer Vacation

By Teri Lammers |  Jul 1, 1990

Inc.'s guide to great company tours.  Read more

Return Engagements

By Paul B. Brown |  Jul 1, 1990

How to turn that first-time customer into a lifetime buyer.  Read more

Service Busters

By Elizabeth Conlin |  Jun 1, 1990

A telecommunications company uses a helicopter to make emergency repair visits.  Read more

All Together Now

By Inc. staff |  Jun 1, 1990

An ice cream and mail-order candy shop promotes reading in community schools by giving away ice cream.  Read more

Attitude Adjustment

By Inc. staff |  Jun 1, 1990

Employees at a computer company have to put a quarter in box every time they catch themselves criticizing a customer.  Read more

Putting Customers to Work

By Bruce G. Posner |  Jun 1, 1990

Why customers may be your star employees.  Read more

Surviving on Chaos

By Joshua Hyatt |  May 1, 1990

A company turns itself around after its product is turned away by foreign buyers.  Read more

Customer As Partner

By Inc. staff |  May 1, 1990

Before going into production, a company chairman talks with buyers and lets them shape the final product.  Read more

Roadside Research

By Elizabeth Conlin |  Apr 1, 1990

Before opening a new store, Stew Leonard conducted a market research test along the roadside in Danbury, CT.  Read more

Fast Track

By Elizabeth Conlin |  Apr 1, 1990

Entrepreneur owns three railroad cars and uses them to entertain customers and employees.  Read more

Instant Gratification

By Inc. staff |  Apr 1, 1990

A franchiser gives excellent service to his franchisees by calling to say: 'Give me one thing to do for you.'  Read more

Customer Satisfaction

By Inc. staff |  Mar 1, 1990

CEO allows assembly line workers to explain his product to potential customers.  Read more

Lunching In Style

By Inc. staff |  Jan 1, 1990

Company establishes good relations with its customers by sending them limousine-chauffeured lunch invitations.  Read more

Cooking Up Sales

By Inc. staff |  Jan 1, 1990

CEO invites foreign delegations to his ranch where they cook their favorite dishes.  Read more

For You, Our Valued Customer

By Paul B. Brown |  Jan 1, 1990

Business owner applies a systematic approach to customer service, setting his company apart from the rest.  Read more

Growth Strategies: Prime Time

By Bruce G. Posner |  Dec 1, 1989

How a freight-haul company set out to compete with competitors by providing precise delivery times.  Read more

Growth Strategies: Touch of Glass

By John Case |  Dec 1, 1989

A company provides its customers with custom machinery for bottling and packaging, along with some surprising pluses.  Read more

Growth Strategies: Upper Crust

By Robert A. Mamis |  Dec 1, 1989

Gourmet pizza seller finds a niche, offering tasty, reasonably priced fare.  Read more

You Oughta Be In Pictures

By Inc. staff |  Dec 1, 1989

Company snaps photos of all customers who pass through their doors. Later, they send photo to cust. as a momento.  Read more

No Sale

By Bruce G. Posner |  Nov 1, 1989

Afraid that their bank`s lending focus might change, customers convince the institution not to merge.  Read more

Network: October 1989

By Inc. staff |  Oct 1, 1989

Network reader-to-reader advice.  Read more

Long-term Commitment

By Inc. staff |  Oct 1, 1989

A company distinguishes itself from its competitors by offering an extendable one-year warranty.  Read more

Who Was That Masked Shopper?

By Paul B. Brown |  Oct 1, 1989

A restaurant chain employs "mystery shoppers" to secretly check on the quality of customer service.  Read more

Ask and You Shall Receive

By Joshua Hyatt |  Sep 1, 1989

Company uses customer feedback from focus groups to hone its depth-sounding fishing device.  Read more

A Phone Call Away

By Inc. staff |  Sep 1, 1989

Multiplex Inc. prints the home phone numbers of its top managers in its sales catalog.  Read more

Alumni Network

By Inc. staff |  Aug 1, 1989

Cabinetmaker refers his customers to other woodworkers, many of whom are former employees.  Read more

A Bird In The Hand

By Paul B. Brown |  Aug 1, 1989

Company owner spends less time attracting new customers. Instead, he convinces existing customers to buy more.  Read more

The Big Picture

By Inc. staff |  Jul 1, 1989

Chart: How Americans rate the ability of some industries to serve the country's needs at a reasonable cost.  Read more

Born to Be Big

By Steve Solomon |  Jun 1, 1989

Staples, an innovative supermarket for office supplies, braces itself to face new competition.  Read more

Marketing: Who Likes You For Your Toll-free Number?

By Inc. staff |  Jun 1, 1989

Survey: Does a company's 800 number affect your confidence in them?  Read more

For Service, Please Hold

By Paul B. Brown |  May 1, 1989

Inc. writer reviews seven new books on customer service.  Read more

The Art of Loving

By George Gendron |  May 1, 1989

The CEO of Scandanavian Airlines stresses strong communication within his organization.  Read more

Real Service

By Robert A. Mamis |  May 1, 1989

Mail-order computer software and peripherals company sets new industry standards for customer service.  Read more