Customers


Recent Customers Articles

No Sale

By Bruce G. Posner |  Nov 1, 1989

Afraid that their bank`s lending focus might change, customers convince the institution not to merge.  Read more

Network: October 1989

By Inc. staff |  Oct 1, 1989

Network reader-to-reader advice.  Read more

Long-term Commitment

By Inc. staff |  Oct 1, 1989

A company distinguishes itself from its competitors by offering an extendable one-year warranty.  Read more

Who Was That Masked Shopper?

By Paul B. Brown |  Oct 1, 1989

A restaurant chain employs "mystery shoppers" to secretly check on the quality of customer service.  Read more

Ask and You Shall Receive

By Joshua Hyatt |  Sep 1, 1989

Company uses customer feedback from focus groups to hone its depth-sounding fishing device.  Read more

A Phone Call Away

By Inc. staff |  Sep 1, 1989

Multiplex Inc. prints the home phone numbers of its top managers in its sales catalog.  Read more

Alumni Network

By Inc. staff |  Aug 1, 1989

Cabinetmaker refers his customers to other woodworkers, many of whom are former employees.  Read more

A Bird In The Hand

By Paul B. Brown |  Aug 1, 1989

Company owner spends less time attracting new customers. Instead, he convinces existing customers to buy more.  Read more

The Big Picture

By Inc. staff |  Jul 1, 1989

Chart: How Americans rate the ability of some industries to serve the country's needs at a reasonable cost.  Read more

Born to Be Big

By Steve Solomon |  Jun 1, 1989

Staples, an innovative supermarket for office supplies, braces itself to face new competition.  Read more

Marketing: Who Likes You For Your Toll-free Number?

By Inc. staff |  Jun 1, 1989

Survey: Does a company's 800 number affect your confidence in them?  Read more

For Service, Please Hold

By Paul B. Brown |  May 1, 1989

Inc. writer reviews seven new books on customer service.  Read more

The Art of Loving

By George Gendron |  May 1, 1989

The CEO of Scandanavian Airlines stresses strong communication within his organization.  Read more

Real Service

By Robert A. Mamis |  May 1, 1989

Mail-order computer software and peripherals company sets new industry standards for customer service.  Read more

Real Service

By Martha E. Mangelsdorf |  Mar 1, 1989

Customer service, low prices, and efficient mail-ordering bring growth to computer accessory company.  Read more

Customer As Salesperson

By Inc. staff |  Mar 1, 1989

When trying to sell new accounts, a software company lists its current customers as references.  Read more

Easy Money

By Inc. staff |  Mar 1, 1989

Overnight delivery service sends its customers a money-back guarantee with the same speed they conduct deliveries.  Read more

Beyond Just-In-Time

By Martha E. Mangelsdorf |  Feb 1, 1989

Manufacturer builds his plant near his primary customer and connects the two with a pneumatic conveying system  Read more

Less Time for Browsing

By Inc. staff |  Feb 1, 1989

A break down of the percentage of people who enjoy browsing and the stores they like to browse in.  Read more

The Innovation Upstarts

By Joel Kotkin |  Jan 1, 1989

The growing diversity of computer consumers is attributed to the strength of small, focused microcomputer companies.  Read more

It Doesn't Have To Be Free To Be Good

By Inc. staff |  Dec 1, 1988

Customer service charges depend on the amount of consultation a customer wants.  Read more

An Open (And Pretty) Book

By Inc. staff |  Nov 1, 1988

The benefits of presenting an attractive annual report when sharing numbers with customers and suppliers.  Read more

Higher Price, Higher Sales

By Inc. staff |  Oct 1, 1988

CEO defends higher prices in return for better quality services.  Read more

Washington, Inc.

By Jay Finegan |  Sep 1, 1988

Group of four Washington women evolves with growing event-management company.  Read more

How To Know Your Customers Better

By Daniel Finlay |  Jun 1, 1981

Demographics sounds expensive and frightening, but it's a useful tool even for small companies.  Read more

How-To | Customer Service

Customer-Driven Marketing Get ideas on generating referrals, using referenc...  Read more

How to Provide Customer Self-Service Online

By Inc. staff

If you plan to process orders and transactions on your small business's website, then you had better be prepared to field customer service questions onlineâ€...  Read more

How to Use Technology to Improve Customer Service

By Inc. staff

More companies are using technology to handle customer service in an efficient and cost-effective way. Here's how you can use data management and analytics a...  Read more